Michael Mahoney eXp Realty Realtor Mentor Notes March 28
Today, I was struck by this quote because as a Realtor for 17 years I am amazed how many Realtors focus on copying the marketing or the message of other Realtors. Total BS. "Sally is on a shopping cart...I want to be on a shopping car. Lenny has a billboard, you must need a billboard to be great". Today's advice is to just be you. DO YOU! People want to work with people. They want to know you are real. You are authentic. They gravitate to you because of you. I always tell people when they start out to write their life story down. All the trials, tribulations - warts and all. Clients love victory stories. This is what makes us human. It's what makes them human. Write your own personal narrative. Add it to your "BIO" page. I think I did a decent job on mine because when people call me, they say "I feel like I already know you". How can that be a bad thing? Have a GREAT DAY!