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What exactly is Quality Content? A quick 16 point Guide.

Real Estate Agent with Keller Williams Las Vegas S.0075212

I just went through Google's quality guidelines in depth and created this summary for you.

1. Know the purpose of the content you are creating

2. Create content you are working towards or already proven to be an expert in

3.Cover your topics in-depth. Leave no question unanswered if you are creating content that is meant to educate or inform.

4.Use Supplemental Content such as links to other related content on or off your website.

5. Use Media such as video, and images to support your purpose

6. Avoid annoying pop-up ads that can disrupt the experience

7. Avoid tricking the user by using deceiving doorway pages that act like one thing and are really another

8. If you are giving advice on legal, financial, or health issues, be thorough, prove your facts, and avoid unsubstantiated opinions.

9. Do not build templated websites that have no original, value-added content.

10. Do not keyword stuff your pages.

11. Do not directly copy the content of another source in part or in full without adding significant value to the copy.

12. Build your brand reputation through reviews, ratings, and references

13. Do not add low-quality pages to your website as it can bring down the scoring of other high-quality pages

14. Position yourself as an expert in a particular niche and topics

15. Position your website as an authority on a niche

16. Avoid automatically generated content


Find more like this at LoriBallen.com

Posted by

Lori Ballen

Digital Marketing Strategist
Ballen Brands - Helping Business Professionals Rise Above the Noise.

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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

As always Lori, You have come up with another list that we can all learn from in the rain.  Thank You

Mar 28, 2018 10:09 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

You always provide great tips . Thank you for sharing. I will bookmark this post

Mar 29, 2018 01:44 AM
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Thanks, Lori Ballen.This list will be helpful to review every once in a while to keep posts better focused and informational.


Mar 29, 2018 07:17 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Lori as always awesome advice, I smile when I see agents using the same template sites to get their names out....Endre

Mar 29, 2018 10:01 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

This is excellent and some pretty easy suggestions to follow. Bookmarked.

Mar 30, 2018 08:58 AM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Great list of things to checklist to make sure we are putting out quality.

I try to stay away from mass generated templates. 

We need to stand out.


Mar 30, 2018 09:00 AM
Elva Branson-Lee
Solid Source Realty GA - Atlanta, GA
CDPE - Atlanta Real Estate & Short Sale Agent

A good reminder for me as I ramp up my biz blogging again. Thanks, Lori.

Jun 04, 2019 10:51 AM