YouTube Thursdays - The Meat and Potatoes of your Video Library

Reblogger Roy Kelley
Real Estate Agent with Realty Group Referrals 16766

Our next Farmers Market  video will feature a few words from vendors and shoppers. It will better tell a story - AND help make connections. 

YouTube Thursdays - Community Videos! 

 

 

Last week, we featured an example of a neighborhood video with a reusable (generic-agent) open and close. It makes it easier to produce a series of neighborhood videos without the need for an on-camera stand up for each one. 

 

This week, YouTube Thursdays focuses the lens on Community videos.

 

These should be the meat and potatoes of your video library. Instead of featuring the areas where people buy a particular home, these videos showcase the charm of the downtown scene or shopping area, what’s happening in the area, year-round festivals and community gatherings, not to mention, specialty videos like a featured business, ice-cream shop, coffee shop, or library.  This is going to showcase YOU as the local expert and ambassador. 

Community videos should reflect all that is positive about the local lifestyle. Keep in mind the demographics of your niche - and target demographics. For example, we won’t be visiting the local tattoo parlor, or marijuana shops. Though it might work for another agent’s niche!

 

Remember, community videos highlight the culture and lifestyle of the area. As you consider what videos to produce for your community picture your target clients. Hopefully you know enough about them to answer these questions. If not, go back to the research stage. 

 

Where do your ideal clients prefer to shop? For example, do they prefer boutiques to box stores? Feature those shops and businesses in your videos. Capture the lifestyle of the local shopping scene. 

 

What do they like to do in their spare time?  Fine Dining? Feature videos showcasing the best restaurants in your community. Hiking -kayaking? Feature local trails and waterways. Cultural leanings? Feature galleries, theater, etc.


Do they have children?
 
If so, videos about schools and education and family events are a must. Grand-children? Feature events geared toward visiting children, things to do with kids, etc. 

 

Do they garden? If so, plan on visiting nurseries and interview local master gardeners, highlight garden shows and events. 

 

Would they be interested in a local winery? Local Beers? Events and spots for these topics are easy to find. 


Would they shop at local Farmers Markets? If so, produce a series of seasonal videos and try to interview some of the sponsors, vendors, and shoppers. 

 

Do they have problems or challenges? For example, aging parents. If so, feature videos addressing those challenges and seek local experts for advice and solutions. 

 

Dog lovers? Cat lovers?  Dog parks, great pet-walking trails, pet sitting services, great pet shops - you get the idea. 

 

Here's an example a community video from four years ago. It's a visit to the Camas Farmers Market - did you spot our cameo appearance?  This was before Nature As Neighbors and before Bernie joined me in the business.

Looking back, definitely missed some opportunites - Our next Farmers Market  video will feature a few words from vendors and shoppers. It will better tell a story - AND help make connections. 
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ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

314 NE Cedar Street
Camas, WA  98607

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Rainmaker
4,796,309
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Great tips and some good things to implement in one's business.  Thanks for the re-blog, Roy.

Jun 04, 2018 04:27 AM #1
Rainmaker
5,218,065
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Please be sure to leave comments at the original blog by Debb Janes EcoBroker and Bernie Stea JD

Jun 04, 2018 04:41 AM #2
Rainmaker
1,136,654
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

This is a great reblog Roy and hits the point on the head. I follow Debb Janes EcoBroker and Bernie Stea JD  and love seeing Youtube Thursday info. 

Jun 04, 2018 05:48 AM #4
Ambassador
3,981,808
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Community videos are an important part of a video marketing campaign. Consumers love seeing these and will watch them over and over.

Jun 06, 2018 07:14 PM #7
Rainmaker
5,218,065
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Make it a habit to post a reblog every day. It is an easy way to pay it forward.

Nov 18, 2018 03:16 PM #12
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Rainmaker
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Roy Kelley

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