Marketing a luxury home can be dificult
It is not uncommon to go onto one of the big national real estate websites and see a $3,000,000 home for sale by owner. This is possibly one of the most dangerous and economically mistakes a seller can make. It is a wonder these folks had enough business sense to aquire a home of that value. Not having a Realtor represent you in a real estate transaction of that size is like going to your murder trial without an attorney. There are so many things that can go wrong they can't even be listed. The luxury real estate market is a completly different beast. From marketing your home to negotiating the final price, inspection objections and anything that is unforeseen that pops up. Relators do this all day long. It is a listing broker's job to know how to handle these things.
FSBO... What are thinking???
Just because you are a titan in your industry it doesn't mean you are a titan in the real estate industry. The money you think you are saving is minimal compared to the amount you could lose. A luxury listing agent is trained to get the market through your home. That is how sellers get the most amount of money for their home. A seller need to get the largest market sample walking through their home. As a luxury listing you already have a small market of people that can afford your home. It is the luxury listing broker's job to market your home to that small group of buyers out there that can afford a three million dollar home. As luxury Realtors Orson HIll Realty has the tools, knowledge and media to get your listing in front of the right people.
How a luxury real estate agent should market your listing
There is a lot more to marketing a property than just listing it on the MLS. There are countless ways to market your home. It is true in the Evergreen area that it is pretty much just putting your $300k home on the MLS and it will pretty much sell with little to no effort. A luxury home is much different. It takes a knowledge of marketing and real estate to sell a luxury home even in a sellers market. Keep in mind the person buying a luxury home most likely has a Realtor that knows the luxury market. That Realtor will help them determine if the home is over priced or priced correctly. The buyer will most likely have a buyer agent advocating for them.
It's more than just a pretty brochure in the home
A seller should be aware that it takes more than a nice brochure in a rack on your kitchen table to sell a multimillion dollar property. First the seller needs to get people in the home to get that brochure. In the luxury market that is the hard part. It starts with professional pictures and where to put those pictures so the buyers can see them and get excited about the property. This is done by a combination of many different types of media.
It is in a seller's best interest to use an experienced luxury real estate agent to sell any home and if the home is over a million dollars is almost a must.
Orson Hill Realty
30792 Southview Drive #110
Evergreen, CO 80439
303-835-9895
Comments (0)Subscribe to CommentsComment