Looking for Love

Real Estate Agent with Raleigh Cary Realty NC Broker #178638

“Matchmaker, Matchmaker, make me a match!  Find me a find, catch me a catch.”  


That’s me. I’m a matchmaker.  Buyers come to me, looking for love.  They want a home that speaks to them, hugs them, makes them feel safe and happy and proud — in their location and price range!  They share their vision with me and off we go


Taking buyers out to look at houses is like dating.  I introduce them to a series of potential matches — sometimes a few but sometimes twenty houses or more.  The process is like a series of first dates.  The buyers are excited and hopeful.  Is this the one?   Good points and  issues are carefully noted and weighed, but the emotional connection really matters more.  If buyers don’t feel the love, it’s over.  We move on.  That connection happens — or doesn’t happen — usually in the first 30 seconds.


Eventually our search is rewarded.  The buyers step across the threshold for the first time and say, “Oh yes! This feels like home.”   It’s a match!    


That doesn’t mean it’s a perfect match.  Houses are like people — none of them are perfect.  At some point the buyers have to decide what flaws they can live with, and which ones are deal-breakers. 


Meanwhile, for the seller, the love affair is over.  Once, the seller loved his home, and he may still have some affection for it.  However, the house is now like an old girlfriend he wants to get rid of.  He  certainly doesn’t want to spend any more time or money on her!   The seller would like to wave a magic wand, and poof!  be done.   Unfortunately, that’s not how it works.   This old girlfriend can’t just be sent away — somebody else has to want her!


The buyer is looking for love, so the seller has to think in terms of seducing the buyer.  Any objections that buyers see will interfere with the emotional response that will entice the buyer to buy.   A broken doorbell, for example, would be an objection. (“This house has not been well maintained!”)  Dirty dishes in the sink would be an objection. (“This house isn’t kept clean!”)  Wallpaper almost anywhere is an objection. (“Needs updating!  Next?”)


Picture the model home in a new subdivision.  The builder spends tens of thousands of dollars to furnish and decorate the model home, because he knows those touches will help his homes sell.  Of course, the buyers realize they aren’t really going to get the upgrades and the designer touches — but they buy the illusion anyway.  


The sellers of a resale home need to get as close as possible to the model home ideal.  That means investing time, effort, and money to prepare their home for the dance.  Presentation is crucial, and details matter.  Think of a sagging gutter as spinach between the teeth.


Even if they aren’t in love with this house any longer, the sellers must painstakingly doll it up as though they were. 


Because that’s the only way they can be buyers again, and move forward to a new relationship.



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                              Dianne Goode signature   





Helping nice people get from where they are to where they want to be.



Comments (4)

Debb Janes
Nature As Neighbors - Camas, WA
Put My Love of Nature At Work for You

Love your real estate romance novel, Diane. You had me feeling bad for the ole girlfriend for a moment. Hahaha. Very clever and fun read.  Also, welcome back to Active Rain - hope to see you posting more in the coming months. 


                                      You've been Featured in Bananatude!


Mar 31, 2018 03:35 PM
Dianne Goode

Thank you!  Always an honor!


Apr 01, 2018 10:34 AM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

We can be considered match makers.  Never thought of it that way

Mar 31, 2018 09:04 PM
Dianne Goode

This approach helps explain why the emotional aspect is so central to the endeavor.

Apr 01, 2018 10:35 AM
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Dianne. I think your analogy is apt. Well done. Happy Easter.

Apr 01, 2018 06:54 AM
Dianne Goode

Happy Easter to you, too!


Apr 01, 2018 10:35 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Dianne,
Real estate is definitely about making matches!  Some romances last longer than others, don't they?   Happy Easter!

Apr 01, 2018 09:54 AM
Dianne Goode

Hi Carol.  So true!   When my clients stay 10-plus years in the home we fouund for them, I figure it was a good match.   I recently helped a couple buy their second home, after 15 years in the first one.  I'm that good!


Apr 01, 2018 10:36 AM