Case Study - How We SOLD this $2 Million N. Scottsdale Luxury Home in 38 Days - Unsold by Previous Agent in 496 days

By
Real Estate Agent with The Lifestyle Collection SA670173000

To learn more about us and how we sell North Scottsdale luxury real estate, visit our website.

 

Back Story:

 

  • This Whisper Rock home sat on the market for 496 days while listed with another agent  

  • Showings were scarce and no offers were received

  • Homeowner felt the previous agent was not effectively highlighting the home’s features

  • The unoccupied home was in need of cleaning and freshening

  • Some deferred maintenance needed to be addressed

  • Lackluster partial staging made the home feel uninspired and uninviting

 

What we did:

 

Styling - We scheduled and supervised a thorough cleaning of the home and landscape cleanup. Coordinated with the owner to address deferred maintenance. Reworked the staging using the pieces that the owner had previously added and turned our focus to presenting indoor/outdoor living. We brought in additional furnishings and accessories to lighten the appearance of dark spaces and to give life to rooms previously empty, including the casita, which had often been overlooked with the previous listing. We also styled all the exterior spaces to express the versatility this home offered.

 

Marketing - Conducted an extensive marketing campaign using social media, direct mail, video, and 3D immersive virtual reality photography to get this home sold.  We conducted an extensive campaign focused on Midwest cities (ie. Chicago) and Western Canadian provinces where we knew there would be interest. We arranged for the property to be included on a large regional open house tour for brokers, and won the “Best of Show” award, which provided additional marketing opportunities.

 

Results:

 

In 38 days, we received multiple offers, the house went under contract and sold to a Canadian family for 97% of the listing price at $1,958,000. The marketing video is below:

Casa Verde - Whisper Rock Home For Sale - 7486 E Sonoran Trail Scottsdale AZ from Jordan Ayan on Vimeo.

 

 

Posted by

Jordan Ayan

The Lifestyle Collection - Keller Williams Sonoran Living

Luxury Realtor - Scottsdale, Arizona

602-603-0708

Comments (2)

Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

And that's the way you do it. Congratulations to you - I'm sure the sellers are pleased with their choice in you. D 

Apr 01, 2018 08:42 AM
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

Any homeowner in Scottsdale, Arizona or the metro Phoenix area should seriously consider Jordan Ayan, he is an asset to his profession.

Apr 08, 2018 09:17 AM
Jordan Ayan

Pete - what an awesomely nice thing to say - you made my day!

Apr 08, 2018 01:17 PM