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This Whisper Rock home sat on the market for 496 days while listed with another agent
Showings were scarce and no offers were received
Homeowner felt the previous agent was not effectively highlighting the home’s features
The unoccupied home was in need of cleaning and freshening
Some deferred maintenance needed to be addressed
Lackluster partial staging made the home feel uninspired and uninviting
What we did:
Styling - We scheduled and supervised a thorough cleaning of the home and landscape cleanup. Coordinated with the owner to address deferred maintenance. Reworked the staging using the pieces that the owner had previously added and turned our focus to presenting indoor/outdoor living. We brought in additional furnishings and accessories to lighten the appearance of dark spaces and to give life to rooms previously empty, including the casita, which had often been overlooked with the previous listing. We also styled all the exterior spaces to express the versatility this home offered.
Marketing - Conducted an extensive marketing campaign using social media, direct mail, video, and 3D immersive virtual reality photography to get this home sold. We conducted an extensive campaign focused on Midwest cities (ie. Chicago) and Western Canadian provinces where we knew there would be interest. We arranged for the property to be included on a large regional open house tour for brokers, and won the “Best of Show” award, which provided additional marketing opportunities.
In 38 days, we received multiple offers, the house went under contract and sold to a Canadian family for 97% of the listing price at $1,958,000. The marketing video is below: