Last Month’s Jaw-Dropper & Huntington Beach Listing Strategy

Real Estate Broker/Owner with The L3 Real Estate, A Trusted Name In Orange County Real Estate #00573423

When it’s time to put your Huntington Beach house up for sale, one of the most important built-in
marketing tools at your disposal is the write-up at the top of its Huntington Beach listing. Ad people call short

descriptive essays like this “blurbs.” In Huntington Beach listings, its importance is second only to the curb-
appeal of the photo that appears above it.

When the blurb is thoughtfully crafted, it can shape prospects’ expectations by way of highlighting
the best features while softening the importance of less desirable details. A huge backyard could be
emphasized as “park-like”—while a tiny patio could be “cozy” or even “intimate.”
That’s why, after a lightning-fast sale took place last month in Sunnyvale, California, the agent
who’d authored its blurb had to have been more than pleased. REALTOR® Doug Larson had been working
with a home that was definitely “cozy.” The blurb called it “a charmer”— a carefully-chosen adjective
given its size (just 848 square feet of living space) and unremarkable lot size (about 1/8 acre). The blurb
diplomatically pointed out a “large backyard patio.”
Now, the fact is that even though the single-story house clearly belonged in the “modest” category,
its proximity to leading Silicon Valley campuses like Google and Apple merited a hefty asking price
—even though Sunnyvale is a more affordable community than neighboring Cupertino or Palo Alto. At
only $1.4 million, the listing price represented a strategic exercise in attracting motivated buyers by
setting an asking price below comparables. Larson hoped that offers of $1.6 million or so would be
forthcoming eventually.
The listing appeared on a Wednesday, but by Friday, despite a request that offers be withheld until
a week had passed, a “persistent” REALTOR® submitted her client’s offer.
If you are reading this while standing, please sit down.
“I was blown away by it,” said Larson. The offer was for a flat $2,000,000. That jaw-dropping sum
works out to $2,358 for each and every one of the 848 square feet —making it not only the highest square
foot price recorded in Sunnyvale; it is the highest price per square foot ever recorded in local MLS
history. It generated headlines from coast to coast.
Huntington Beach sellers might be forgiven for regarding this tale from a notoriously superheated market
as somewhat irrelevant—but I’d argue that there are real-life Huntington Beach lessons to be learned. For one,
this is now the season for the kind of active market you may expect when springtime breaks out after a
long, cold winter. For another, strategic underpricing can actually draw motivated buyers in a hurry. This
particular example is hyperbolic, to be sure—but the takeaway is authentic.
For more ideas about maximizing your own Huntington Beach listing’s marketing impact, give me a call!


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Larry & Laurie Weichman

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