Salt Lake City Named "2nd Most Hipster"

Real Estate Agent with Utah Homes 9334967-SA00

Every place has an identity, culture, vibe (call it what you will).

As the world tends to become more indistinct, with the same logos and retail outlets dotting the landscape, it's getting harder for the "mom and pops" to maintain a standing in the town or city in which we live.

One thing that makes a city unique and vibrant is the businesses and activities that sit outside of the generic. Go to Chicago, Boston, San Francisco and many other strong-identity American cites and you'll sense the difference. There is just something that is other worldly that lends to a only-found-here charm.

Most of these differentiators take time to cultivate. Others sprout on their own.

Among the late-sprouters is "hipster culture". What's a hipster? (you may not have asked.) According to the Urban Slang Dictionary, "Hipsters are a subculture of American consumer for whom the idea behind the marketing holds more value than the product being marketed."

Movehub created a list of America's 20 most hipster cities by measuring, among other things, the quantity of microbreweries, vegans, thrift shops and tattoo parlors. Surprising to many who don't live here, Salt Like City is second on that list. Another factor in the hipster metric is rent inflation. That's right, hipster cities become increasingly more expensive. Hipsterism comes at a cost.

So, all you hipsters. If you want to move to the number one location: Vancouver, Washington - we can refer you to an an agent.


If you want to move to a place that's rated 7.145 on the hipster index (2nd out of 150 locations) we have you covered.


Chuck and Lucy Willman are Utah real estate agents who specialize in first time home buyers, new homes, and investment properties. (We welcome hipsters and non hipsters alike.)


We also proudly display the photograpic stylings of Joanna Nix, whose photo collection can be found on Unsplash.

Photo by Joanna Nix on Unsplash

Comments (4)

William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

WEll it has to be somewhere but for me I will stay with the country bumkin look

Apr 10, 2018 09:40 AM
Chuck Willman

William Feela Ha ha ha. It's encroaching on you somewhat. These two Minnesota cities have made the list:

26th Minneapolis

43rd Saint Paul

Apr 10, 2018 09:47 AM
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

My sister-in-law and her boyfriend were just in Salt Lake City a couple weeks ago and loved it.

Apr 10, 2018 09:53 AM
Chuck Willman

JL Boney, III - There's a lot to love here. It's a pleasant suprise to the uninitiated.

Apr 10, 2018 12:27 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Chuck and Lucy,

Wow, I am delighted that Salt Lake has received that distinction...We are fans of Salt Lake.  We are there at least once or twice a year to ski.  We often stay in Salt Lake and then drive up to Deer Valley for the day.  There is an Italian restaurant we love there.  A

Apr 10, 2018 01:57 PM
Chuck Willman

Ron and Alexandra Seigel - Oooh... which restaurant? We'd like to try it out.

Apr 10, 2018 01:58 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Chuck & Lucy- what a nice distinction!  I have never been to Salt Lake City but with a title like that I may have to try to plan a visit. 

Apr 10, 2018 07:37 PM