Rebranding my Brand

Mortgage and Lending with Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, NMLS #138061 MMCD #1141

Rebranding my Brand



     The JM Loans team is in a state of change (good change, the very best kind).  While my team previously consisted of myself and a few individuals that made the magic happen (specifically my processor and assistant), we're in a state of growth.  We're not just licensed, but operating in, the majority of the 12 states I'm licensed (c'mon New Jersey and Colorado business, you're all that's missing!).  I work in a corporate environment with not only a team to help me internally with loans in process, but the power of a marketing team behind me as well.  



     The change has been tremendously beneficial for myself, my business partners, and my clients.  One thing that hasn't kept up with the changes, though, has been my brand.  For so long, we've been using this logo as one of our templates:  JM Loans logo


     The logo itself doesn't appear on it's own very much but is usually part of a bigger grpahic.  That said, it's been used for years, is tired, and I felt that with our top-of-the-line mortgage experience, we needed a top of the line graphic to represent us.  Something sleek, modern, stylish.  Something that would instill confidence from customers, and represent our strengths to referral partners.  This undertaking would not be easy.  It would be time intensive.  It would be cost intensive.  It would be focus-group-intensive.  



     Where to get the money for something like this?  Graphic design is not cheap, nor are the focus groups that help put the final finish of mastery on a brand logo.  So I did what anyone would do.  I got other people to pay for it.  I raised nearly a quarter million dollars.  We went to focus groups.  Their feedback was monumental into the great leaps we took with our new logo.  "Too flat" they said.  "Too flat", they also said.  Finally, "less flat would be better", they said.  So, ladies and gentlement, without further ado, I give you the new, improved, and sure-to-take-business-to-the-next-level JM Loans logo: 


*drum roll please*


*keep drumming*


*more drumming*




JM Loans cube 




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Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

This definitely seems to be the new logo style, Realtor logo also became a more solid cube, hope it works well for you, there is parts of the old brand for continuity and a deeped look for strength and solidness.

Apr 10, 2018 01:39 PM #1
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Wow,  you gotta be running quite an operation, and I base it on how much you raised, which is a heck of a lot. Wishing you the best of luck

Apr 10, 2018 02:18 PM #2
John Meussner
Mason-McDuffie Mortgage, Conventional Loans, Jumbo Loans, FHA, 203(k), USDA, VA, - Walnut Creek, CA
#MortgageMadeEasy Walnut Creek, CA 484-680-4852

I've got to note here in the comments, this post was 1000% satire based on the recent change to the REALTOR logo by NAR.

Apr 10, 2018 02:28 PM #3
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives


I am so impressed with all that you have achieved. Your new log looks terrific!

I wish you continued success and good fortune. 

Apr 10, 2018 02:28 PM #4
Linda Piper
Planatek Financial, Inc. - Ventura, CA


This is funny!!  Nicely Done.



Apr 10, 2018 02:57 PM #5
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

I get the joke, John!  NAR has done it again.

Apr 10, 2018 03:57 PM #6
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

The "Realtor" logo also changed recently.  Time presents different perspectives and nuances to art.  Rebranding is likely best performed periodically.

Apr 10, 2018 03:58 PM #7
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

John- you had me going because I was not aware of the new REALTOR logo. I have to admit when I saw the $250,000 my eyebrow did raise!

Apr 10, 2018 05:43 PM #8
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

John I just changed Lenders, and have a Branding appointment in the morning with our marketing department.  I am looking forward to see the suggestions they have to make.

Apr 10, 2018 08:02 PM #9
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Alexandria, VA
Alexandria Virginia Homes For Sale

John, JeMai and I were dying laughing when we saw your post in Lab Coats. The 10% coupon made it even better! You're awesome ... I'll now go back to shaking my head at NAR. They're unreal.

Apr 11, 2018 05:21 AM #10
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning John. It is nice to hear about your growth and forward movement. All the best.

Apr 11, 2018 06:57 AM #11
Thomas J. Nelson, Realtor e-Pro, CRS, RCS-D, Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Looks good, although the new Realtor cube logo got blow back. I guess 3-d is in this year! I like it though, good job /good luck!

Apr 20, 2018 05:49 PM #12
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John Meussner

#MortgageMadeEasy Walnut Creek, CA 484-680-4852
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