Happy Friday Active Rain!
Today's topic is Internet Leads...a buyer searching for homes visits your website, fills out a lead capture form, and you get a notification saying you have a new lead. You call them, and what happens? Straight to voicemail we assume...and that's the last time you heard from them ever again.
There are a few ways you can overcome this challenge. One of them should be acceptance. You don't answer for phone numbers you don't recognize either right? This also applies to your leads. While it is a commonly agreed upon fact that you should call all your leads right away, this is to display your responsiveness as an agent...not to convert them into a client. Just like nobody gets married on the first date, nobody converts on the first call. It will take a few "dates" before you can refer to them as a client.
Nowadays people spend months researching cars before walking onto the lot, and homes are much more expensive than cars are. After this initial call, give them time to do their research...but continue nurturing them with check in calls and emails.
At least, this is what we recommend. Do you do something different? Let us know in the comments below!
Click below for a voicemail script for when leads don't answer their phones: