NAR blows $250K of members money!

By
Real Estate Broker/Owner with Best Practices Realty

Without any notice or reference to its members, who provide 100% of its revenue, the National Association of REALTORS announced yesterday that it has arbitrarily decided to dump the universally recognizable REALTOR logo, which has served the membership very well for the last forty five years. Adding insult to injury, they have admitted that they spent (or will spend) $250,000.00 of members money in the process, to get a logo that would be better suited to a fast food franchise! (think Jack in the Box)

More than 1,000 people have already signed a petition to stop this madness at this link change.org

 

 

 

Comments (5)

Leah McNamara ABR BPOR CIPS CNE CRS e-PRO GREEN GRI MRP
Best Practices Realty - San Antonio, TX
raising the bar in real estate services

 Would you like fries with that house!

Apr 12, 2018 06:59 AM
Joyce Marsh
Joyce Marsh Real Estate LLC - Daytona Beach, FL
Joyce Marsh Real Estate LLC - Coastal Properties

I understand they have halted the release of the new logo due to the overwhelming negative response received from NAR membership. It will be interesting to see how this plays out 

Apr 12, 2018 07:29 AM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Thank you for sharing this info Leah McNamara ABR BPOR CIPS CNE CRS e-PRO GREEN GRI MRP . I had not known about this. For the money NAR could have spent a little more and added the word REALTOR below the box so a party would know what the funky R stands for. Without the word REALTOR the logo looks like "I R", one more "S" and it could stand for Internal Revenue Service.

I agree, does not seem like a change was needed. I don't know all of the places I used the old logo, but it will be a lot of work for me to change to something that is not appealing to me.

Apr 12, 2018 08:29 AM
Evelyn Santiago, Managing Broker Heart Realty Group, Inc.
Heart Realty Group, Inc.. - Oswego, IL
Passionate About Real Estate & Our Clients!

They listened way too late since they wasted $250K on a logo that a graphic design company would have charged less $200 bucks.  Talk about being sold a load of baloney with this consulting company.  

 

I think NAR's leadership has to start paying attention to its members...you know the ones that pay their salaries...instead of other management and industry "experts" who are too far removed from reality.  While they were spending time and money on a logo redesign - Zillow and similar technology companies were busy figuring out how to cut agents out of the transaction.

 

Similar to when a telecom company that I worked with in my corporate days...missed the boat, sold Wifi services in its infancy to someone else and then had to buy it  back from the same players years later for much higher price...you didn't recognize the golden goose when you had it because it was "new"....different...and were wrong!

Apr 13, 2018 11:48 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

No logic was used for this debacle...

Apr 20, 2018 12:19 PM