NAR blows $250K of members money!

I understand they have halted the release of the new logo due to the overwhelming negative response received from NAR membership. It will be interesting to see how this plays out 

Thank you for sharing this info Leah McNamara ABR BPOR CIPS CNE CRS e-PRO GREEN GRI MRP . I had not known about this. For the money NAR could have spent a little more and added the word REALTOR below the box so a party would know what the funky R stands for. Without the word REALTOR the logo looks like "I R", one more "S" and it could stand for Internal Revenue Service.

I agree, does not seem like a change was needed. I don't know all of the places I used the old logo, but it will be a lot of work for me to change to something that is not appealing to me.

They listened way too late since they wasted $250K on a logo that a graphic design company would have charged less $200 bucks.  Talk about being sold a load of baloney with this consulting company.  

I think NAR's leadership has to start paying attention to its members...you know the ones that pay their salaries...instead of other management and industry "experts" who are too far removed from reality.  While they were spending time and money on a logo redesign - Zillow and similar technology companies were busy figuring out how to cut agents out of the transaction.

Similar to when a telecom company that I worked with in my corporate days...missed the boat, sold Wifi services in its infancy to someone else and then had to buy it  back from the same players years later for much higher price...you didn't recognize the golden goose when you had it because it was "new"....different...and were wrong!

No logic was used for this debacle...