We all clearly understand, it takes money to make money. Having said that, do you think twice about ways to save a few dollars, when it’s time to spend that marketing money?
One needs to be “all in” when it comes to the marketing game. One “corner cut” can amount to several homeowners missing a powerful marketing moment. The one who misses will be the agent!
I was inspired to write about this thought, after I read a comment made by Chris Ann Cleland on my pending postcard blog post. Chris mentioned that she had two pending sales in the same neighborhood and mailed two postcards to the same homes but staggered them by a couple of days. That’s powerful marketing.
Those who are thinking about cutting corners would have missed the purpose of those postcards by mailing one postcard and possibly saying two homes pending on one card. That’s not energizing. That’s nothing more than loading one card with lots of information.
Perception becomes reality in the real estate business. When pending postcards land every couple of days, it looks like you own the neighborhood! It’s perceived that you are the only agent who does business in that neighborhood. Homeowners want to do business with successful people.
Let them know you’re successful without ever having to use that word. They will attach the word “successful” to your name after receiving your second consecutive pending postcard.
Shout it out without making a sound by marketing properly. It will speak for itself!!!!
Just a thought for the moment…..