Stop Chasing After that Golden Nugget...
Every day, as Real Estate Professionals, we are bombarded with promises to increase our business. They are selling the "Golden Nugget"
- "We can put you on Page 1"
- "We have the best seller leads"
- "We have the best buyer leads"
- "Buy Leads from Us"
- "Buy Leads from Them"
- "You need us to rank on Google searches"
- "We can loan you money for your business"
- "This is Kathy from Google..."
- "Your website needs help"
- "Sign up now for this special offer for Real Estate Agents"
We all get caught up with this from time to time, chasing after "the next big thing"! That big thing that is going to make us more successful in Real Estate. Looking for that "Golden Nugget" to success.
I have fallen for many of these myself over the years, but after it is all said and done, the most success I have had is from staying true to what I have been doing since I started in this business. "By Providing Outstanding Service"!
Providing Outstanding Service keeps my clients first, and continues to bring me personal referrals. That is what keeps my pipeline full.
Focusing on the client. Going the extra mile and making sure that we are doing everything that we can to make our client real estate experience as stress free and pleasant as possible. It has always been our goal to provide "Outstanding Service" and we are always looking for ways to improve that customer experience.
We are most successful when we focus on the area that we know best. I will be referring more business in the future. Buyers and Sellers who are not fitting into our niche market and client profile will be referred out. Blogs will be more focused on my niche target market as well.
I will not be venturing out of what we know is working and looking for that next big thing.
After over 20 years in the Real Estate business, we have systems in place and know what seems to work best and what brings success.
You can't be everything to everybody...
Sometimes we have to say no. If we have made prior commitments and we think that we will not be able to deliver first class service, sometimes it is better to say no than to "over promise and under deliver".
In conclusion, it takes time to build a successful business. It doesn't happen over night, but if you continue to deliver great service, people talk and people will refer you business. You will be successful.