Stop Chasing After That Golden Nugget

Real Estate Agent with Luxury Expert, Premier Sotheby's International Realty BK659279 

Stop Chasing After that Golden Nugget...

Every day, as Real Estate Professionals, we are bombarded with promises to increase our business. They are selling the "Golden Nugget"

  1. "We can put you on Page 1"
  2. "We have the best seller leads"
  3. "We have the best buyer leads"
  4. "Buy Leads from Us"
  5. "Buy Leads from Them"
  6. "You need us to rank on Google searches"
  7. "We can loan you money for your business"
  8. "This is Kathy from Google..."
  9. "Your website needs help"
  10. "Sign up now for this special offer for Real Estate Agents"

We all get caught up with this from time to time, chasing after "the next big thing"! That big thing that is going to make us more successful in Real Estate.  Looking for that "Golden Nugget" to success.

I have fallen for many of these myself over the years, but after it is all said and done, the most success I have had is from staying true to what I have been doing since I started in this business.  "By Providing Outstanding Service"! 

Providing Outstanding Service keeps my clients first, and continues to bring me personal referrals.  That is what keeps my pipeline full.

Focusing on the client. Going the extra mile and making sure that we are doing everything that we can to make our client real estate experience as stress free and pleasant as possible.  It has always been our goal to provide "Outstanding Service" and we are always looking for ways to improve that customer experience.  

We are most successful when we focus on the area that we know best.  I will be referring more business in the future.  Buyers and Sellers who are not fitting into our niche market and client profile will be referred out.  Blogs will be more focused on my niche target market as well.

I will not be venturing out of what we know is working and looking for that next big thing.

After over 20 years in the Real Estate business, we have systems in place and know what seems to work best and what brings success. 


You can't be everything to everybody...


Sometimes we have to say no. If we have made prior commitments and we think that we will not be able to deliver first class service, sometimes it is better to say no than to "over promise and under deliver". 

In conclusion, it takes time to build a successful business.  It doesn't happen over night, but if you continue to deliver great service, people talk and people will refer you business.  You will be successful.  

Posted by


Joyce Marsh Team at Premier Sotheby's

Joyce Marsh, CLHMS, SRES, CSP, CNE, Broker Associate

Megan Marsh, Broker Associate and Coastal Investments

Premier Sotheby's International Realty



Premier Sothebys International Realty Joyce Marsh Broker Associate   

Sotheby’s International Realty® is a registered trademark licensed to Sotheby’s International Realty Affiliates LLC. Each Office Is Independently Owned and Operated

Copyright 2008-2018 Joyce Marsh.  All Rights Reserved.  Information from sources deemed reliable, but not guaranteed.


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Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Loved this post, Joyce. About two years ago I wrote a post along the same theme that there are no silver bullets in our business. Now you've got me wishing I used the gold nuggest analogy... I'm way more about gold than silver! 

Apr 14, 2018 01:45 PM #1
Joyce Marsh, Daytona Beach Florida
Luxury Expert, Premier Sotheby's International Realty - Daytona Beach, FL
Presenting The Finest in Florida Luxury Living...

I love silver, but I REALLy love gold! Nina Hollander 

Apr 14, 2018 02:02 PM #2
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

You and me both, girl!

Apr 14, 2018 02:54 PM #3
Gwen Banta
Sotheby's International Realty - Los Angeles, CA

Great advice, Joyce. It is so hard to say no, but there is great freedom in that...once the guilt passes :-)

Apr 14, 2018 04:57 PM #4
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Wonderful advice, and I wish more agents say no.  It is amazing that so many get caught up in all the hooplah.  A

Apr 14, 2018 06:05 PM #5
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Great advice, and I love the gold analogy too. Boy, if we had a dollar for every solicitation email or call for the next best lead generation thing, right? Ha. 

Apr 16, 2018 07:14 AM #6
Brenda J. Andrew
Professional Realtor in Corpus Christi, TX

I love the way you put it about chasing after that golden nugget.  I need to refer my next call to this blog post.  Yesterday alone I must have received at least 5 calls.  One even started the call off by saying this is one of the million calls you get every day trying to solicit your business.  I couldn't agree with you more.  We just have to keep doing the things we are doing that we know work, and have worked since long before they were ever around.  Have a great day and thanks for the enjoyable read!

Apr 17, 2018 04:29 AM #7
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