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Why do people use Facebook and Twitter?

By
Services for Real Estate Pros with Marte Cliff Copywriting

You may be using Facebook and Twitter as a business tool.

You're posting your listings, announcing your sales, and sharing information for buyers and sellers. You're also staying in touch with past clients and your sphere of influence.

But what about the people who use these sites for recreation?

Why do people feel compelled to share the details of their day with “friends” on social media? Do they sharing on social mediareally think someone cares where they went for lunch or what they ate? Does anyone want to look at photos of the food?

Does someone care what TV show they watched, or whether they spent their afternoon listening to a child sing in a school program?

Years ago,  I even saw someone Tweet about their need to use the rest room. That was the day I quit going there.

This subject has always puzzled me. I simply don’t understand the compulsion.

Today I learned that makes me some kind of strange creature.

While searching for quotes to add to the Thursday newsletter, which is about talking too much in real estate, I came across an article that explains Twitter, Facebook, and the other sites where people tell strangers all about their lives.

Lydia Dishman, writing on Fast Company, says “Science tells us that our favorite subject to discuss is ourselves. People spend 60% of their conversations talking about themselves, 80% when chatting on social media. The reason, researchers found, was that it just feels good. So much so that Harvard psychologists discovered that individuals were willing to give up money for the opportunity to disclose information about themselves.”

OK – so while everyone is eagerly sharing information, they’re also bemoaning the fact that there is no privacy. They’re upset with Facebook for using members’ personal information for financial gain.

I’m disgusted with Facebook for censoring conservatives, but as for sharing personal information – if you put it on line, I believe it’s fair game. You destroyed your own privacy to whatever extent you “shared.”

What do you think?

Image courtesy of Master isolated images at FreeDigitalPhotos.net

Comments(20)

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Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

I think what personal information Marte Cliff they tell it all anyway

Apr 15, 2018 02:22 PM
Marte Cliff

Right, Hannah Williams - how can they call it personal when they've told it to everyone?

Apr 15, 2018 02:45 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Hi Marte Cliff ,

Social media has become a way of life for so many..always talking about themselves and what they are doing, where they went, what they ate, what they thought..you give up your privacy if that is how you choose to spend your time!

Apr 15, 2018 02:42 PM
Marte Cliff

I agree Dorie Dillard - and judging from the amount of posting some people do, I think they're also giving up hours and hours of their lives.


My husband has been looking at Facebook just to see what some of our old classmates are doing. Every now and then he says that so and so "Must be on here all day."

Apr 15, 2018 02:48 PM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

This is a topic I have been thinking quite a bit about lately, Marte.  I'm convinced I have been doing Facebook all wrong.  Rather than one account, I really need two.  One for real estate, which is public, and another for family and close friends, which I keep private.  You make excellent points in this post.

Apr 15, 2018 03:25 PM
Marte Cliff

Myrl Jeffcoat I don't understand the concept of private when it comes to Facebook. Can't any one of your friends share your post with all of their friends - so it is no longer private?


We know that crooks troll Facebook to see posts about being on vacation. We know that real estate agents check Facebook to see what the person on the other side of a transaction is telling their friends. We know that employers and potential employers use Facebook to check out people's private behavior.


So how would you keep anything private?

Apr 15, 2018 03:32 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Marte- I run hot and cold or rather cold and lukewarm on Facebook. I do like seeing pics of my family and friends, though. And that is my prime reason to be there. But I think Lydia Dishman makes an excellent point. People like to discuss their favorite topic...themselves. I'm always amazed at the number of people who announce to would-be thieves that they are out of town.

Apr 15, 2018 05:13 PM
Marte Cliff

Kathy Streib - Yes, I sometimes go see what my son has posted, in case there's a new photo of my grand-daughter.


I think sometimes people believe they're posting ONLY to family and real friends, so they feel safe in saying "No one is home at our house." I haven't studied it enough to know for sure, but I think anything you post on line can potentially be seen by the world. Why be sorry when you can be safe if you just don't announce your travel plans?

Apr 15, 2018 10:26 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Marte, I agree, and have a few clients that post something about their dog every day, or more selfies.

Apr 16, 2018 11:14 AM
Marte Cliff

Joan Cox - I can see taking pictures of your dog every day - maybe even sending them to other members of the family who love that dog. Maybe telling those family members about something noteworthy that the dog did today.


But is the rest of the world interested? I sorta doubt it.


Maybe if you were a dog breeder and were trying to demonstrate the dog's extraordinary intelligence - that would pass to his or her offspring?


As for selfies... why?

Apr 16, 2018 12:04 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

                   

                                      Thank you Marte.

Apr 21, 2018 05:28 PM
Marte Cliff

Thanks Kathy Streib - I've been away all morning - when I got back and checked email, I couldn't figure out why all of a sudden I was getting comments on this post.


Now I know why.

Apr 22, 2018 12:26 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

I use Twitter only for business and also have a Facebook business page... both mostly for "street cred." If I wasn't working, they'd disappear in a NY minute. As for my personal Facebook page... it's to "spy" on the kids and grands, it's to keep up with high school friends, sorority sisters, and friends who are scattered all over the world.

Apr 22, 2018 04:12 AM
Marte Cliff

Nina Hollander - I haven't been to Twitter in years, but suppose I still have an account. I go to Facebook when I get notice that my son has posted something - I keep hoping it's a picture of my granddaughter.

Apr 22, 2018 12:27 PM
Barbara Todaro
Retired...Mentoring Newbies - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Marte Cliff you can't have it both ways....it's transparency or privacy.... pick your poison....

Apr 22, 2018 05:26 AM
Marte Cliff

So true Barbara Todaro - I have one son who uses Facebook every day and one who wouldn't go there if he was paid. I don't know if it's because Chad values his privacy, or just because he thinks its a silly waste of time.

Apr 22, 2018 12:29 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Marte,
We have definitely allowed our privacy to become not so private.  I can't even comprehend bringing the Alexa device into my home! Don't get me started on the dangers of that... and, yet, so many people do it for the sake of convenience. Crazy.

Apr 22, 2018 07:37 AM
Marte Cliff

Carol Williams - I don't even know what Alexa does, but I'm sure I don't need it.

Apr 22, 2018 12:29 PM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

There was no one holding a gun to anyone's head to share so much of themselves.  No one has been "compromised."  They put it all out there and the business of Facebook started using the information you share and the things you do to target ads to you.  I'm still stunned that people feel betrayed.

Apr 22, 2018 07:41 AM
Marte Cliff

I agree Chris Ann Cleland - whatever you put out into the world is there for others to see and use. Maybe what makes people mad is that Facebook is making money from it. Making money isn't nice, you know.

Apr 22, 2018 12:31 PM
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

It is interesting to see who posts what.  Those posting where they ate lunch, they got their nails done, etc. seem to want attention for themselves.  Now those posting they with a group participating in community events are sharing their care and concern for the community. Sometimes it is fun to post silly things, but some people are silly all day long!!!! 

Apr 22, 2018 07:46 AM
Marte Cliff

Yes, Shirley Coomer - and those posting about beneficial events are helping to spread the word. That's a good thing.


I'll never understand posting pictures of your food...

Apr 22, 2018 12:32 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Chris Ann Cleland I think people feel betrayed because there were explicitly promised otherwise, hence the betrayal.

Marte Cliff I keep two Facebook accounts, like Myrl Jeffcoat wonders about. One for friends and another for business, but I really don't use either of them. You have to care, and I don't care. LOL. I feel a bit of pressure now and then from friends who want me to post on Facebook but if they want to know what I am doing, they can call me to chat.

Facebook makes people lazy.

Oh, so-and-so died, didn't know.

Why???? Don't you read FACEBOOK??

Put a sock in it.

 

Apr 22, 2018 08:58 AM
Chris Ann Cleland

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents --I guess I assume that when I put my information out there for the public, it can literally be used by anyone for any reason.  I wouldn't believe anything FB promised.  

Apr 23, 2018 12:42 PM
Marte Cliff

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents - a couple of years ago I got a phone call about an upcoming high school reunion. The caller wanted to know why I hadn't been in touch about it.


When I said I didn't even know it was being planned, he said "I've been messaging you on Facebook since February!"


Sheesh! If you want me, pick up the phone or send an email. I'm right here. But I'm NOT hanging out on Facebook. Like, you, I don't care.


Regarding people who died, however... I had a friend -  a fellow real estate copywriter - who suddenly quit answering my emails. Her phone number didn't work, so after a couple of months I looked her up on Facebook and found posts from her grand-kids telling how much they missed her. So do I.

Apr 22, 2018 01:29 PM
Khash Saghafi NMLS
Liberty Home Mortgage Corporation - Cleveland, OH
Mortgage Loan Officer, Cleveland OH NMLS 1114762

I love this post Marte!!! I'm a Facebook junkie!!! I live on it, lol. I used to feel the same way which most people feel -- why would people post about their food, I don't care if someone has a stomach ache, etc. etc. etc. After committing to doing Facebook daily (I'm on my 6th year now), I have found it to be a huge tool for my business. More importantly is that the posts which I do have helped re-shape my thinking and re-train my mind on how to handle each day. I actually believe that it is something which everyone should do (call me crazy).

Apr 22, 2018 11:30 AM
Marte Cliff

Khash Saghafi - if you've found a way to use it for business and benefit, good for you!


Most people (or at least many) just go there and blather - and waste hours when they could be doing something productive.

Apr 22, 2018 01:31 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Marte I have found FB to have many different sides. When I was active I stuck to business posts as well as friends and family fun stuff. I haven't been on for weeks since the latest breach and I'm guessing many have done the same. I bet there will be some serious legislation regarding FB and all other social media sites. What I dislike A LOT is Facebook's stupid algorithms. It makes sense for somebody - facebook advertisers - but it sure doesn't work for me. If I decide to use it again I will be making huge changes and deleting friends - that I have no idea who they are and why I addded them (or my asssitants added over the years).  ugh

Apr 22, 2018 03:19 PM
Marte Cliff

Anna Banana Kruchten CRB, CRS, Broker - I don't understand all this being "friends" with people you don't know. Makes no sense to me.


As for the algorhythms - I know nothing about it. I just know I don't enjoy going there, so generally don't.

Apr 22, 2018 04:09 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

I don't use Twitter at all. I really enjoy facebook though. It started out as a great way to keep my parents (who are in Florida 8 months of the year) connected to the family. 

Yes, there is a lot of "fake news" and a lot of over sharing by many but you can limit your feed to the people you are interested in staying connected with. If someone gets on my nerves I unfriend them. Several got unfriended during the election season.

Snapchat has become my families primary way of staying connected lately. We have a private group...my two daughters and their spouces and my daughter in law and my mom. We love it. We always know what is going on with each other. My daughter who recently moved to NY says she doesn't feel so far away and removed from us because of our snaps.

Apr 23, 2018 04:59 PM
Marte Cliff

I can see using those means to connect with family - a way to broadcast the news to everyone at once.


I can't see sharing the same information with strangers.

Apr 23, 2018 08:56 PM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Marte Cliff, I use Twitter for Business only, have a business FB acct and a personal one. I have friends and family all over the world, FB is a great tool to stay connected. I just can't believe some of the "stuff" people post on social media.

Apr 23, 2018 05:43 PM
Marte Cliff

I can't believe it either, Beth Atalay. Some of it is just stupid, and some of it is dangerous - like telling the world your house is going to be vacant while you're away for 2 weeks.

Apr 23, 2018 08:57 PM
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Hi Marte Cliff. I'm in your camp: I cannot imagine anyone being interested in my day to day (or moment to moment) trials & tribulations, and because of this I too seem to be a social media oddity... Unfortunately, my feeling of having a generally uninteresting life (to others) inhibits me from posting here on AR, too. I'm working on this, though...

I also agree that anything I put online is anyone's to see - and it seems most social media people seem to agree (and hope for !) - until they have the 'ability' to be "shocked" that it is...

Thanks for sharing  and letting me know there are at least a few "of us" out here .
Bruce.

 

Apr 23, 2018 06:22 PM
Marte Cliff

Bruce Kunz - in my opinion, telling your "friends" on social media is the same as telling the worst gossip in your neighborhood. The best idea is to avoid saying anything you don't want the world to know.


I do urge you to share your experiences on AR, however. Real estate offers a multitude of topics, so you don't have to write about your day to day life. Hopefully you do know that we're all interested in reading about the strange trials and tribulations agent face when working with buyers, sellers, lenders, etc.

Apr 25, 2018 02:15 PM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

While I enjoy having "found" some old classmates and friends via Facebook (and other social media), my main intent and objective for using social media is not personal, Marte Cliff ... nor do I use it in that manner very often.   The large majority of sharing is business-related. Because of that, I expect that Facebook, etc. respect my privacy and not share my info, sell it, and that they do as they promise ... protect it too.   

I've thought more and more often about quitting Facebook in particular ... but because a good number of people communicate with me for business via this social media, I have elected so far to stay.  We'll see if that remains the case moving forward ...

Gene

Apr 24, 2018 03:18 PM
Marte Cliff

Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi - I keep hearing that they promised to respect people's privacy. I haven't been there often enough to have seen / read that promise.


It does sound like they've been selling the information - plus throttling people who are "too conservative" for their taste.


I read a post here not long ago that told where to go to see what Facebook knows about you. I looked myself up and found that they don't know much about me. That's fine with me.

Apr 24, 2018 03:24 PM
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
I think Facebook is opportunistic and takes advantage whether conservative or liberal or somewhere inbetween. Their concern is money, not political.
Apr 26, 2018 06:33 AM
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

You hit the nail on the head, in my estimation. Once people willingly throw information about themselves out there for all to see, it is fair game. Thank you for sharing. 

Apr 25, 2018 12:45 PM
Marte Cliff

Thanks Corey Martin - I keep reading that Facebook promised not to share, but even if the company itself didn't sell the information, anyone with a computer can access and collect it.

Apr 25, 2018 02:17 PM
Anonymous
bhargavi

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Jun 06, 2018 09:42 PM
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