Need New Business? Takes Good Attitude & A Willingness To Participate

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5bPc

In a tough market, we need to pull out all the stops and use every method of marketing to find listings. Listings are what keep the market moving and money in your pocket. How can we find listings without spending money?

Providing Open House events is my answer. Open houses result in many positive business outcomes. On occasion, one will find the right buyer for that house, but that’s only on occasion!

Think about this. Before a homeowner calls an agent for a Free Market Analysis, that homeowner will wander through open house events to see how other homes are priced. They notice amenities and size to compare with their own home. 

They may be starting their search for what they’ll be buying when they do sell their home.  Price range won’t matter because they all start home searches with new construction.  Everyone wants to know what new homes have to offer, just in case they can afford one.  

Homeowners will visit open house events for an unannounced evaluation of job performance of the hosting agent. Not everyone who visits an open house is a legitimate buyer for that home, but that doesn’t mean there are no other motives for attending. When you receive the phone call the next morning asking for a Free Market Analysis and the caller tells you they were at your open house, you know you made a score.

All of those examples are good reasons for having conversations with those who visit an open house event. Not all will be honest with you, but they’ll be interviewing you and watching you as you “perform” as a hosting agent representing that homeowner or builder.

Remember, it’s always showtime in the real estate business.  There are NO dress rehearsals.

When your business needs a boost, provide an open house event. All   methods of marketing, including open house events, have the potential to produce new business. The key is to be energized enough to utilize them. It takes energy, attitude and the willingness to participate!!

You may not make a score at every one of them, but the first time you find a new listing from one, you’ll be a believer, and you’ll never miss one again. That would be a prime example of missing a major opportunity; and in this extreme sellers’ market, there is no room for a miss!!!!

Posted by

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

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                               All Rights Reserved

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Rainmaker
4,316,971
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Patricia Feager knowing the market is always a MUST....our market conditions require many different methods of marketing and open house events is an important one for us....

Apr 16, 2018 07:30 AM #6
Rainmaker
4,316,971
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Brian England Tammy does a great job of leading her team... I'm on the sidelines!!!  and you're my hero.

Sheila Anderson I think you focused on many different aspects of our business including, but not limited to, investment properties.... 

Apr 16, 2018 07:32 AM #7
Ambassador
1,588,815
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Great advice, we have a couple of new listings coming soon. We were just talking about the Just Listed - Just Sold Postcard mailings for each - and Open Houses. :) Thanks for confirming our plan, Barbara. D 

Apr 16, 2018 08:02 AM #8
Rainmaker
2,860,312
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

We were at an Open House with a buyer last weekend and a couple stopped by from out of the area. They wanted to see how the listing agent handled a luxury home sale, and I heard them give her their phone number to call them when she finished...

Apr 16, 2018 08:19 AM #9
Rainmaker
4,316,971
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Debb Janes EcoBroker and Bernie Stea JD congrats on the new listings....and you have described a good plan.... wishing you well with your marketing.

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 (Sheila)... that's a common occurrence and agents don't think about that when they decide to skip having an open house... there's other business that happens... good comment.

Apr 16, 2018 08:22 AM #10
Rainmaker
2,629,824
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Barbara Todaro, You come up with so many great ways of marketing and getting business.  I did a open house on Saturday and had 12 couple and have my post cards out about a free market analysis and got 2 phone calls on Sunday.  Mission accomplish!

Apr 16, 2018 08:45 AM #11
Rainmaker
2,014,121
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

Just got a lead yesterday from my open house in Davis, in a community where few homes are priced under $1 million. Definitely worth it.

Apr 16, 2018 08:46 AM #12
Rainmaker
4,316,971
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Will Hamm "you market like you mean it".... nothing more needs to be said about you.... you have what it takes!!!

 

Apr 16, 2018 09:02 AM #13
Rainmaker
4,316,971
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents you earned that lead and you'll be "top dog" every year because you put effort into your job of securing new business....

Apr 16, 2018 09:03 AM #14
Rainmaker
885,361
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Barbara Todaro - I firmly believe in having open houses. I have read a lot of comments or posts about "it's a waste of time".  No it isn't.  Every person who walks through the door is a potential lead as a buyer or seller or a referral.  

I will spend time on floor and there are days you get zero or 1 person walking into the office. Generally, an open house will pull in 10 couples. 

Apr 16, 2018 09:31 AM #15
Rainmaker
4,316,971
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Sheri Sperry - MCNE® I've found that the more intense my marketing of the open house event (s) the greater the number of visitors.... 

Apr 16, 2018 09:34 AM #16
Ambassador
2,945,789
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Just got my first open house client.  They are under contract to sell and under contract on their purchase.  I think more open houses are in my future.

Apr 16, 2018 10:14 AM #17
Rainmaker
4,316,971
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Chris Ann Cleland I'm happy to read that.... you'd be wise to hold many more open house events.... other potential sellers will be following who provides open house events.... they all do their research now!!!

Apr 16, 2018 02:47 PM #18
Rainmaker
2,178,547
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I like your idea about Open Houses, to generate new business, Barbara.  I once worked in an office that had a "part-time" agent.  He worked for a computer corporation during the week, but held open houses on weekends.  He made every bit as much money as the rest of us.  And, he had a built in cliente at the computer company.

Apr 16, 2018 05:12 PM #19
Rainmaker
2,178,547
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Barbara, on having this blog FEATURED in the Old Farts Club group!    

Apr 16, 2018 05:13 PM #20
Rainmaker
4,316,971
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Myrl Jeffcoat I always promote having open house events...it's a funnel for business to flow to you.... 

Apr 16, 2018 05:14 PM #21
Rainmaker
4,316,971
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Hi, again, Myrl Jeffcoat thanks so much for the feature in The Old Farts Club....

Apr 16, 2018 05:15 PM #22
Rainmaker
2,465,337
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

Around my area there are very few open houses, as if they are priced right, they don't last long enough to host one

Apr 17, 2018 01:52 AM #23
Rainmaker
4,316,971
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

James Dray that's why we begin showings at our first open house event....the seller ends up with a bidding war and top dollar....we have a list of buyers and not all have agents... there are more listings on that list of names!!!  try it... 

Apr 17, 2018 02:24 AM #24
Rainmaker
17,638
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Broker

Very positive and encouraging article Barbara 

May 16, 2018 10:09 AM #25
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