Maintaining a public persona and a real life persona could be a ...

Real Estate Agent with Berkshire Hathaway HomeServices 01238708

 Maintaining the reality of your public persona and your real-life persona could be a delicate balance. Hard to believe, but many agents do not get the concept of what you write about, what they post about is in the public domain.


Just to give you an example, I Google Endre Barath and Endre Barath, Jr. every day. No, it is not about ego, it is about seeing what the potential buyers and sellers and referring agents see. WHY? The answer is simple every time I connect with someone I do a Google Search on them. Just to make sure they are for real; hence I expect them to do the same of me.

Now with that said since I anticipate the search, I also want to be clear as to what they see. I write about Real Estate in general, specifically I write about the Malibu Ocean View Homes, just as I write about Beverly Hills and Hollywood Hills View Homes. I am also focused on writing about Vacant Lots in Los Angeles and vicinity. I write a few Market Trends Reports of the various pockets of Los Angeles. There are times I take a strong position if I disagree as to what I read about in one of the many platforms that exposes and writes about Real Estate, the economy and other events connected to Real Estate. Now this could be perceived as confrontational or it can be perceived it is logically presented that I am Right and the others are wrong…PERIOD!

I do not want to bore my regular readers; hence I write about great wines, fantastic food and superb Restaurants in the greater Los Angles area. This is clearly by design, since I like all the previously mentioned, hence if someone else likes the same as I do, then we have synchronicity.

Since I am an avid reader, I write about books and provide book reviews, just as I do about Restaurants. These are all intentionally done to connect with like minded buyers and sellers of Real Estate in the Greater Los Angeles area, specifically Beverly Hills, CA.

My private life is an open book everyone knows I support animal rescue organizations and I am a Pet Friendly Realtor in Los Angeles.

So, you say, but Endre where is that delicate balance you talked about at the beginning of this post? Well that is the hard part. I do not spew Political Propaganda, I do not take Political Positions and I do not write about Religious Beliefs and I do not comment on Religious or Political Posts outside of a relatively Neutral Comment?

I am on all the social platforms for one reason, so buyers and sellers can get to know me, like my style and then want to do business with me either buying or selling properties in the Greater Los Angeles area. Well I do not have to tell you Facebook has been known to get down right hostile and people would take hostile positions just because someone else had a different view. So with that said, I keep my views to myself.

 So, if I spewed political dogma and religious dogma, I am confident I would alienate many of my clients. Hence the delicate balance is to keep my fingers from typing “stuff” that could potentially be going against my belief systems as well as my business goals.

Now if you are looking for a well balanced and successful Beverly Hills Realtor to represent you in your purchase or sale of your property, please reach out to me directly!

If you are looking for a pet friendly Beverly Hills Realtor who can handle and sell the most difficult properties that no one else could, please reach out to me directly!! If you are considering buying or selling a home, a luxury home, luxury investment real estate, luxury vacation homes, or luxury beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Marina Del Rey, Venice or Malibu, feel free to contact me at 310.486.1002 (m) or or visit one of my websites at  I contribute a portion of my commission to local animal rescue organizations.

Comments (48)

Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Endre.  I try to keep my private persona, private.  I only try to do business when on-line.

Apr 18, 2018 06:01 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Just being ones self says it all...The tough part is believing this so

Apr 18, 2018 06:45 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Endre Barath, Jr. - Congrats on the gold star!  Staying neutral is something everyone who has a vested inerest as a business person should do.  I am actually amazed that a lot of people don't do it. 

I add one step in the google process. I actually have it on my "Meet Sheri" page with a button "Google Sheri Sperry". In addition, I put "Google Sheri" (with the search 'Sheri Sperry" link in my signature area of my email. 

I actually just closed on a luxury home with a top level I.S. person from a Silicon Valley Tech company who "googled" me and chose me for my website and content. 

Apr 18, 2018 07:15 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

100% in agreement with your attitude about blogging and sharing our personal lives. Neutrality is a very good thing at times. 

Apr 18, 2018 07:56 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Agreed! And guess what? I don't know anyone who has changed someones' mind about politics, religion, or any other controversial topic. I'm an expert in real estate. I have my hobbies that hopefully will interest a buyer or seller and encourage them to call me. My differing political beliefs will not.

Apr 18, 2018 11:10 AM
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Endre, Your posting is the right mix, a reader get a sense of who you are, and what your business is.  It is true, certain subjects should be avoided so as not to alienate potential clients.

Apr 18, 2018 08:52 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Since these are troubling times and many people are seeking out like-minded people who share their core values, I don't mind sharing my progressive ethics and principles. Some people might see that as political, but those are the very people who would not get along with me anyway, so I still win. 

This keeping silent in exchange for compensation is confusing to me.

As for your searching every day on Google, Endre, you know you can set up automatic Google alerts for whatever search terms you want, right? You can ask Google to send you reports on Endre Barath, Jr. as its own search term. 

Apr 20, 2018 08:58 AM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Oh, I couldn't agree more, Endre! I try to do that routinely as well because I've gotten great feedback from it! Funny but, I posted tonight that Ray & I were celebrating our anniversary at a restaurant in a community that I know quite well and have a few clients there also. A couple (past clients) popped in and had a drink, wishing us a happy anniversary on their way to an event this evening!

People want to know you and a 'stiff' persona who boasts about how 'great' they are in business just doesn't get it for me...or any consumer!

BTW, great wine in the shot! 

Apr 20, 2018 10:52 PM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Ditto on all counts!  Although I'm allergic to most short haired animals!  Wine, books yes; politics and relgion no.  Simple!

Apr 26, 2018 09:17 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Hella M. Rothwell, Broker/Realtor®  you are too young to have grand children:) only the four legged ones should be yours:))Endre

Apr 26, 2018 11:13 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

James Dray  we are on the same page, Endre

Apr 26, 2018 11:14 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Kat Palmiotti   I am not surprised, over the years I saw we had similar views on many subjects...Endre

Apr 26, 2018 11:15 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Carol Williams  I try to be disciplined about my comments, but there are times I slip a little, Endre

Apr 26, 2018 11:16 PM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Will Hamm just reposted this - I find that perfect timing! LOL

...because you know you're preaching to the choir here, Endre! 

Oh and did I say, love the wine choice! 

Jul 10, 2018 05:30 AM
Rebecca Antill
walmart - Addison, VT

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Apr 08, 2019 04:54 AM
Andrew Piana

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Jun 10, 2020 04:05 AM
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Jun 19, 2020 11:38 PM

thanks for sharing.

Jul 28, 2020 01:13 PM

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