~ WEBSITE MASTERY: Make Yourself THE Option ~
*Press the play button in the above video and go FULL SCREEN *
Above is our shortest (and possibly most informative/inspiring) free webinar to date!
From perfecting the dream home search process for your buyers (including VIP access to full-sized HD photos of every potential dream home, and ensuring they are on YOUR website when perusing matching listing alerts), to maximizing the chances that your homeowners (inevitable sellers) will list with you when they are good and ready (by habitually sending them accurate and useful information on the value of their home and neighborhood activity) - this webinar is chock full of wisdom, motivation, cutting-edge technology in-action, and yes, even a little humor. :-)
As always, we'd love your feedback!
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AVAILABLE NOW: Complete WEBSITE MASTERY Webinar Series
Tawd Frensley, PropertyMinder VP of Sales & Marketing, provides extensive insight on how to increase your listings, fully nurture buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts, through the implementation of exceptional practices and cutting-edge technology.
Excerpts and highlights:
Setting up searches for your homebuyers through the MLS is not doing anything good for your business. It’s simply sending listings to a customer. Our system sends listings to a customer – BUT in addition, when they’re looking at a listing, they’re looking at it on YOUR website.
When you upload photos to the MLS, everything is compressed and shrunk to minimize space. Nice thing about our new MLS Search is that we have purchased a separate server to house all of the large photos
It’s all about protecting your investment. NAR says that 80% of your database is going to choose another realtor – based on how people habitually market themselves.
Everyone in your database, at some point, is going to choose a realtor for some action – whether it’s buying a home, selling a home, etc.
Let’s make sure you’re always THE option.
Never assume that because you sold that person a house 10 years ago means that you’re going to be a part of their next transaction.
We all have clients that are nosey neighbors.
Ask yourself: Do I want every one of my (nosey) homeowners to go to an Open House and talk to another agent who is trying to grow their database? Do I want every one of my (nosey) homeowners to Google the address of the home for sale and end up on Zillow, submit their information and connect with a different agent?
You had a buyer. You showed them homes. You built a relationship.
Once they purchase a home – your marketing, inadvertently or otherwise, becomes remedial (sending general info, collective market snapshots, holiday greetings, etc.)
Seller’s Corner sets your homeowners (prospective sellers) on active, pending and sold neighborhood alert - effectively ensuring they are getting relevant, useful and - dare we say - inspiring information from you.
Make your website a hot spot of options.
"Here’s my website – here's what your home is worth and/or here’s access to active homes in the entire area you’re looking to settle down in."
Regardless if somebody can buy it, it’s important to give somebody the ability to look. Make yourself (more specifically, your website) their one-stop access to photos, details, and insight on any and all homes and properties (including luxury locations and views).