Is prayer an effective marketing strategy?

Real Estate Agent with HomeSmart SA541769000

When I was a newer agent I worked with a mentor. My mentor was an experienced agent who had sold many homes. He knew how to get listings. But more importantly, he knew how to sell those properties. He had a marketing plan that included pricing, staging, advertising, and promotion. Of course, this was in an era before Facebook, Zillow, etc. Most of our advertising was local. But one thing he insisted on was promoting your listings.


I remember him telling me “Too many agents use the "3P” method."

  • Put up a sign
  • Put it in the MLS
  • Pray.

The way we market homes has changed. It is much easier to reach a wide audience these days. But because of easy access to mass media, it has also become more difficult to differentiate your listings from the others. So once again the challenge becomes promoting your listings.


You could just use the 3 "P" method and it will eventually sell. All properties eventually sell. But if you really want to score points with your clients you need to sell them fast, without any hassle. If we have learned anything in the last few years we have learned that selling quickly without drama is more important to sellers than anything else. Don’t believe me? Just go ask anyone that has sold their home through Offerpad, Opendoor, Cerberus and soon to be Zillow. Today’s sellers are willing to pay more for a fast, convenient, easy sale.


Want to differentiate yourself from the other agents and especially the convenience companies? Show your clients how you will promote their property with a solid marketing plan. Then prove it by getting it sold quickly. Be the answer to your client’s prayers, not the one praying for an answer.

Praying Agent


Joe Domino is a Realtor® serving the Phoenix & Scottsdale metro area. You can follow Joe's real estate blog at From The Outside Looking In or find more great information about Arizona real estate by visiting his website at

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Ginger Harper 04/27/2018 06:38 AM
Real Estate Sales and Marketing
Arizona Maricopa County
Old Farts Club
scottsdale homes
phoenix homes
glendale homes
home buying
home selling
home staging

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Marie Story
Coldwell Banker - Pinecrest (Miami) - Pinecrest, FL
Broker Associate, Pinecrest (Miami) Specialist

Prayer always helps with EVERYTHING!

Apr 27, 2018 07:20 AM #16
John Lemos
Movement Mortgage NMLS# 39179 - Fullerton, CA
Mortgage Loan Officer, NMLS 613321

Ask and you will receive, that is the praying  part, Then it needs to be followed by seeking, and then knocking. For everyone that asks recieves, and who seeks finds, and who knocks...the door shall be opened to them. 

Apr 27, 2018 07:51 AM #17
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

A huge flood threatened a devout man's home, as floodwaters rose to his front door. Neighbors came by in a 4 x 4 to take him to safety. The man refused assistance, saying 'The Lord will save me'.

Floodwaters rose up higher, and the man watched from the second floor of his home. A boat came by, beckoning the man to join them. He again refused, saying, 'The Lord will save me.'
Floodwaters continued to rise, and the man climbed onto the roof of his home. A helicopter flew over and dropped a harness to rescue the man. He refused, saying, 'The Lord will save me'.
The man drowned.

At the pearly gates, he asked God, "Why didn't you save me?"
The Lord said . . . I sent a fourby, a boat and a helicopter, what the hell else did you want?

Apr 27, 2018 09:47 AM #18
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

Prayer is always a good thing to do. Sometimes we need to be prepared and ready to recieve the blessing we ask for, though. Thank you for sharing. 

Apr 27, 2018 11:16 AM #21
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

The gal next door to me my freshman year in college was the daughter of a minister. She told him she was just going to pray like an  angel  for good grades during finals...he told her she also better study like the Deviil...uh huh.

Apr 27, 2018 12:15 PM #22
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Wonderful post, well deserved feature.

Love your closing line

Be the answer to your client’s prayers, not the one praying for an answer.

Apr 27, 2018 02:17 PM #23
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Lovely use of words to express what is needed to be done. Thanks.

Apr 27, 2018 05:22 PM #24
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Joseph, I try never to discard any marketing tools, the more the better and if I am competing against an atheist than prayer could be the extra weapon in the  arsenal against the competition:))Endre

Apr 27, 2018 06:47 PM #25
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Thanks for sharing, Joseph Domino 480-390-6011. While prayer is always a good thing, it doesn't work well as a primary marketing tool! There certainly is a  LOT more to selling a home than the 3Ps!


Apr 27, 2018 07:21 PM #26
Rich Jacobson
Fathom Realty West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

one of the things I have always appreciated about my career in real estate over the past 20 years, how, by nature of the business, it stretches and builds my faith and trust in God. Granted, I work very hard on doing all the things necessary to be successful, and to represent my client's best interests to the fullest degree possible, but at the end of the day, God rewards my efforts, and my desire to honor & please Him in the way I conduct my business. But I agree wholeheartily, our current market dynamics breeds the 3P Model agents & brokers who get lazy, and simply rely on low inventory and pent-up Buyer demands!

Apr 27, 2018 11:33 PM #27
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

When the sale is quick and relatively easy, sellers think we make too much money.  When there are problems that need fixing, sometimes they blame us and get too stressed out.  Most of the time, all parties are happy!

Apr 28, 2018 05:58 AM #28
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Joseph, I love how your post ended with you're selling their home being the answer to their prayers.

Apr 28, 2018 12:54 PM #29
Joseph Domino 480-390-6011
HomeSmart - Scottsdale, AZ
Real Estate Made Easy

Thanks Mike Frazier 

Apr 28, 2018 12:57 PM #30
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


I love how you ended your post!! Words to the wise, or unwise as the case might be.


Apr 28, 2018 05:29 PM #31
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

I believe in the saying that "Prayer changes things" so my answer is yes.

Apr 29, 2018 05:08 AM #32
Dorie Dillard CRS GRI ABR
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Joseph Domino 480-390-6011,

Congratulations on your featured post! Loved the content nd the comments. Especially loved Doug Dawes comment, "Be the answer to your client’s prayers, not the one praying for an answer."

Apr 29, 2018 07:59 AM #33
My Anna

Very useful post. This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. Really its great article. Keep it up. ludo king

May 10, 2018 07:54 PM #35
My Anna

Very useful post. This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. Really its great article. Keep it up.

May 10, 2018 07:55 PM #36
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Joe,

Couldn't hurt, but maybe there are other ways that work too.

Aug 17, 2018 09:15 PM #38
Peter Mohylsky. Beach Expert
PrimeSouth Properties - Santa Rosa Beach, FL

Can anyone here share their marketing plan, I believe in prayer but he helps those who help them selves.

Jan 25, 2019 05:25 AM #39
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