How I treat you defines me. I am not defined by what I have, but how I interact with you.
Recently, we came across the term “Ubuntu”. It was a defining and inspiring moment for us. It reveals another aspect of the wisdom of kindness.
Ubuntu is a word in the Bantu language of the Nguni tribe in Africa. In the broad sense of the word, it translates as humanity, human kindness. How I treat you defines me. I am not defined by what I have, but how I interact with you.
Ubuntu in the broader sense also refers to the awareness of our inherent connection with each other. It is akin to the ripple effect, that if one is rude to another, the rudeness will be passed on to the next person and will continue to escalate. It is so easy to observe in every day life.
Ubuntu is part of South Africa’s Interim Constitution created in 1993. “There is a need for understanding but not vengeance, a need for reparation but not for retaliation, a need for Ubuntu but nor for victimization.”
Desmond Tutu wrote a wonderful definition for Ubuntu in his book, No Future Without Forgiveness,
“Ubuntu is very difficult to render into a Western language. It speaks of the very essence of being human. When we want to give high praise to someone we say, ‘Yu, u nobunto’; ‘Hey so-and-so has ubuntu.’ Then you are generous, you are hospitable, you are friendly and caring and compassionate. You share what you have. It is to say, ‘My humanity is inextricably bound up in yours.’ We belong in a bundle of life.”
Next time, you feel like insulting or getting even with anyone (no matter how much you think they deserve it), take a moment and think about Ubuntu. Is this how you want to be defined and branded?
Written by Ron & Alexandra Seigel-
CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN UNDER 30 SECONDS?
ABOUT: Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently. If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process. We can get you there!
Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition. In a time-starved world the attention span of your target market is shrinking. To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2) How Do You Do It?, and; 3) How Are You Different?. Can you state how you are different and better than your competition in under 30 seconds?
Watch the video above to see and hear how we do it.