Are Boosted Facebook Posts Really That Bad?

By
Real Estate Agent with Northwest Veterans Realty

Throughout this article we will discuss how the boost post function can be extremely useful even though it has a bad rap in themarketing world. Read below and decide for yourself or even better test and get your own results.

 

Facebook Marketing

 

Marketing on facebook is one of the most valuable resources any business can through their eggs into. When I first started my business I jumped right into ads on facebook. Everything I read online told me to not boost posts inside of your facebook page but to instead only use the facebook ad manager. I have found this to not be the most useful way to market on facebook.

 

Facebook boosted pages

 

What Boosting Your Post Does?

 

  • Shows your post to the people most likely to engage
  • Still allows you to target a specific audience
  • Makes it quicker to start advertising

 

Why Is This Bad?

 

This isn't ideal for most marketing because facebook isn't showing it to the people most likely to want to buy your product. Instead it shows it to people who like, comment and share on a lot of posts. So while I agree that your real estate specific content should never be boosted, this doesn't mean you shouldn't every use it.

 

Facebook Marketing

 

Why Is This Good?

 

As a local real estate company in washington, we pride ourself on being apart of the community and sharing what it has to offer with everyone around. For this reason we often have non real estate specific postings. When we feel we have something cool and unique like artistic renderings of our local community we do boost the post to a targeted audience around the city. An Example of this is when we boosted a post related to the Mount Vernon Fire Department. We made an artistic rendering of the MV Fire Truck and posted it on our page. We boosted it on our page and got a lot of engagement including over 70+ like and 7 shares and almost a 1,000 people reached for just a few bucks. Over time this adds up and everyone in the community knows who you are.

 

The reason we incorporate this into our strategy is because of the potential for the post to go viral and increase our brand awareness. It reaches an audience in our community and shows them that we are more than just a real estate company, we are apart of the community. In these posts we link not to a real estate article in general but to a specific real estate page about the city. An example is our Mount Vernon or Big Lake pages.

 

This is how we boost our pages on facebook. Try them out and see if it gives you any results. Comment below on the positives or negatives you have experienced will marketing online.

Comments (11)

Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Cory, Facebook boosted posts can be beneficial, and they don't cost much.  Great post, and welcome to ActiveRain!  

Apr 24, 2018 03:56 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Cory Weikel thank you for the information.

welcome to ActiveRain and congratulations on successfully posting your first blog on this site.

Apr 24, 2018 05:35 PM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Very informative Cory Weikel . I appreciate the information and I'm glad you are here at Active Rain. Congrats on your 1st post, I look forward to more.

Apr 24, 2018 06:47 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Welcome to active rain. Good luck in achieving your goals on active rain 

Apr 25, 2018 04:44 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Welcome to ActiveRain! You've shared some good tips about Facebook usage for business. Thanks.

Apr 26, 2018 05:04 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Cory,
Welcome to ActiveRain.  We love sharing our professional experience and learning from each other. Blogging is a very effective way to establish you as a local expert.   May I suggest you check out the benefits of upgrading your membership to Rainmaker.  This is how you will get your post indexed to the public.  Here is a link  How To Get Started on ActiveRain.

Keep Blogging!

Apr 26, 2018 07:30 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

We actually have done well with this and have seen definite OPEN HOUSE traffic  !

Apr 27, 2018 07:17 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Cory and Welcome to the Rain where we all help each other and learn from each other.

 

Apr 27, 2018 08:37 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Welcome to active rain. Good luck in achieving your goals on active rain 

Apr 28, 2018 03:04 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I try to select a few posts each month to boost, it is somewhat effective and fairly cheap.

Jun 16, 2018 08:11 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Welcome to Active Rain, looking forward to reading many more of your posts, let me know if there is anything that I can do to help as you get started here.
All the best of success to you.
Bob

Jun 16, 2018 08:11 AM