Day 23 of 90 My Best Practices Real Estate 2018.

By
Real Estate Agent with YourStories Realty Group powered by Castles Unlimited® MA# 9517963

Day 23 of 90 My Best Practices Real Estate 2018. On line leads, are they worth anything?  No matter what you do in real estate you will find people are successful with it and not successful with it.  The whole buying of leads from consumer sites like Zillow, Realtor.com, etc is something I will never do.  And yet, I know and respect some people who have built their personal success around this approach.  There are some immutable laws around the buying and selling of homes that do not change from one year to another and on the other hand everything changes weekly.  This may be why there are so many coaches, agencies, opinions about how to be successful.

The truth to all this YOU must find what works for YOU.  It is not about your coach, your agency, your lead generation program it is about all that.  Real estate, since the beginning of time, has always been one of the best ways to save and build wealth.  We measure our worth by our holdings and real estate is often the largest holding.  Food, Shelter and Clothing are required for life. Shelter (real estate whether owned or rented) is number two on the requirements for life.  Understanding the value of home, the construction of homes, the wiring and plumbing of homes, the zoning, the laws surrounding home ownership are massively intertwined in this process.

Yesterday I got in my email, sent to my phone, two breathless on line leads from Realtor.com (no I do not pay for these, I have learned how to keep these consumer companies from selling my leads to others).  Both, in their own words, told me how much they wanted more information about one of my new listings.  I responded immediately--less than 15 seconds.  We are near 24 hours later with not a word back. This has been my experience with on line leads.  It is easy to click a button and ask for more information, in my experience, it is rare to get a response.  I speak for myself and my own experiences, what have you experienced? Day 23 of 90 My Best Practices Real Estate 2018

Posted by

Larry Lawfer, Realtor®YourStories Realty, It's all about you,

Larry Lawfer

Partner

Realtor®, Director of Marketing

YourStories Realty Group powered by Castles Unlimited®

837 Beacon St

Newton, MA 02459

larry@yourstoriesrealty.com, 617-774-8292

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Larry Lawfer
YourStories Realty Group powered by Castles Unlimited® - Newton, MA
"I listen for a living." It's all about you.

Change comes again to this blog practice.  I realize that the title I am using is not helping to communicate what I am doing, just communicates the day and time along the process. Tomorrow I will make the title about the action and bury the days in the post somewhere. We learn as we go and never be afraid to change.

Apr 25, 2018 03:19 AM #1
Rainmaker
1,712,218
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

I agree completely with online leads. I am waiting for my year with realtor.com to expire so I can cancel it agai

Apr 25, 2018 03:21 AM #2
Rainer
532,138
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks for taking time to write this blog!!!

Real estate, since the beginning of time, has always been one of the best ways to save and build wealth.  We measure our worth by our holdings and real estate is often the largest holding.  Food, Shelter and Clothing are required for life. Shelter (real estate whether owned or rented) is number two on the requirements for life. 

Apr 25, 2018 03:46 AM #3
Rainmaker
297,093
Michael Mahoney
Century 21 American Properties - Walpole, MA
Boston Realtor

Larry Lawfer great job.  I am reading these everyday.

Apr 25, 2018 04:19 AM #4
Ambassador
637,163
Larry Lawfer
YourStories Realty Group powered by Castles Unlimited® - Newton, MA
"I listen for a living." It's all about you.

Lise Howe it is always a moment of weakness that leads us to buying these leads rather than creating them.  Have you had any success with the Realtor.com leads. I listened to a webinar yesterday that said the people who are successful with on-line leads are those who offer a differntiation on their responses. I get that and tried it, still didn't get a response, and I don't care. The differentiation is key to our personal brands. I am in on that, not in on the purchase of the leads.

Apr 25, 2018 04:28 AM #5
Ambassador
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Larry Lawfer
YourStories Realty Group powered by Castles Unlimited® - Newton, MA
"I listen for a living." It's all about you.

Sham Reddy Thanks for reading and commenting.

Michael Mahoney Now I realize I must stay with it, thanks for the support. Hope to see you soon and get our first co-broke completed.

Apr 25, 2018 04:29 AM #6
Rainmaker
3,840,515
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Larry Lawfer ,

One of the wonderful things in our industry is each one of can practice in a way that makes sense to us personally. Its our business and we can create the business model we want. I've never paid for leads and don't intent to ever start. For me real estate is a relationship business with my sphere and market areas and that is where my business comes from. Always has and always will.

Apr 25, 2018 04:57 AM #7
Rainmaker
1,712,218
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker and Attorney Licensed in DC, MD, VA,

I haven't had much success with Realtor.com leads either - I got the "service" because my buyer agent wanted it but then he complained that the leads were no good - and then he left - Oh well - can't wait to stop paying for it! 
"

Apr 25, 2018 05:19 AM #8
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Larry Lawfer
YourStories Realty Group powered by Castles Unlimited® - Newton, MA
"I listen for a living." It's all about you.

Dorie Dillard We are in a relationship business and I smile when I say this, not all our relationships are productive. When you know what you want and what you offer it is easier to stay on track.Good for you Dorie, keep going.

Lise Howe tick, tick, tick our mistakes are in the rear view mirror and the opportunities out the front window. We look ahead and work our best today, thanks Lise.

Apr 25, 2018 05:27 AM #9
Rainmaker
3,341,024
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Larry. Do what works for you! Along the way choose wisely! Enjoy your day.

Apr 25, 2018 05:41 AM #10
Ambassador
637,163
Larry Lawfer
YourStories Realty Group powered by Castles Unlimited® - Newton, MA
"I listen for a living." It's all about you.

Wayne Martin always providing good advice, thanks

Apr 25, 2018 06:02 AM #11
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