7 Real Estate Marketing Strategies to Increase Leads and Home Sales in 2018
by Andy Coffaro
The sizzling-hot housing market means it’s a dog-eat-dog world for real estate agents. Here are strategies and tools to remain the leader of the pack when it comes to referrals, relationships and repeat business.
Securely organize leads and create custom groups to send personalized messaging.
Utilize CRM to email entire database compelling and useful content in time it takes to email one client.
Drive clients to your personalized website to continuously build brand recognition and awareness.
*89% of new home shoppers use mobile search engines throughout home buying experience. Optimize newsletters, emails and web pages for mobile.
*Google & Complete Home Shopper Mobile Survey, 2012
Increased exposure and branding via lead-capturing tools on platforms like Facebook.
Provide leads with consistently updated and accurate MLS data.
There’s no business like repeat business. Find ways to stay top of mind with former clients.
Be it old clients or new, follow up with authentic, non-automated messages via email, social media DMs and home mailers.
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