Real estate videos, the most powerful weapon in the entire property listing marketing tool box.
In low cost but far away from population center rural markets especially, videos avoid costly delay. Getting folks inside, all around the outside of the property listing. And videos of the community do the fastest, most efficient way of rolling out the red carpet treatment. Providing a quick and easy local area transfer of the local community flavor, for all the events, to create a picture of just what it would be like living in this location on planet Earth.
But sadly here are the excuses for not using real estate video. Sometimes the missing video component to the marketing is because aging real estate agents and brokers just don't want to change or add new better ways to save buyers precious time.
But once you get your video platform channel play lists underway and heavily stocked with listings beyond just your most expensive ones, there will be no need to scold or arm twist.
The return on the investment of time and a little money for video, audio equipment and editing software you will find is oh oh so worth the ROI. Sellers and buyers want real estate videos. Property listings deserve to have the show and tell option to toggle, sit back and just watch and listen as here we go. One after another of your properties are easily toured no matter what the weather, the time of day or night or if it is a holiday or not. Your out of state buyer can be out on the west coast wandering through your local properties while you the agent or broker is snoozing with your head in the bed.
The video channel is busy round the clock but especially when you study the logs for later at night use.
Night time is the right time. It's when real buyers are anxious to sort through and filter out the type of property they are search for using easy peasy videos. The later at night is in part due to different time zones for the viewer and because the kids are finally in bed and there is about 20 minutes to a half hour to see what's new. Or to double back and retour the ones that made the cut from the night before. It is a show time ritural for the online in their PJ's real estate buyer.
Maybe the videos are a nice way to end the day to begin dreaming about that new house, the property investment the buyer hopes to make their own someday.
And the buyer wannabees decide to make good use of the time before shutting the night stand light out, prior to the big hug, the end of the day kiss goodnight and waiting for the Ambien to kick in.
I find city real estate buyers are stressed out.
They especially are anxiously looking for rural low cost property listings. They want to find property for cheap vacation use first but eventually to make the shift to a full time application in the new low crime, no traffic location where people are just friendlier.
They are on the hunt for property to buy now at rock bottom prices compared to where they now live.
And for a future part time retirement address when they enter the Golden Years and are new at being old. Crime is high in the city but is missing in small rural areas of Maine.
Owning property in Maine gives the urban buyer a safe secure feeling because if the pressure of city living gets too rugged, they know exactly where they are going to bail out when they pull the rip cord. Andhastily follow those big blue evacuation dot signs that mark the way on how to leave urban areas in a hurry to high tail it to Maine, the way life should be. Introduce these outside buyers to the locals as the cub reporter with the insider home town advantage.
Video for real estate, keep it simple, make it predicatable on the intro, extro and keep them coming.
The blinking red light captures everything and never blinks when you start the feed from your home town of property listing and community videos that need to be shot, edited, rendered, uploaded. Our Maine real estate office is powered by You Tube. The same videos get uploaded to Facebook, embedded in our websites, salt and peppered in links around the social media blogging circles.
Read more about real estate video, why they work promoting listings so well.