Real Estate Videos, Why They Work So Well.

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759
https://activerain.com/droplet/5ccq

Real estate videos, the most powerful weapon in the entire property listing marketing tool box.

In low cost but far away from population center rural markets especially, videos avoid costly delay. Getting folks inside, all around the outside of the property listing. And videos of the community do the fastest, most efficient way of rolling out the red carpet treatment. Providing a quick and easy local area transfer of the local community flavor, for all the events, to create a picture of just what it would be like living in this location on planet Earth. you tube video logo

But sadly here are the excuses for not using real estate video. Sometimes the missing video component to the marketing is because aging real estate agents and brokers just don't want to change or add new better ways to save buyers precious time.

But once you get your video platform channel play lists underway and heavily stocked with listings beyond just your most expensive ones, there will be no need to scold or arm twist.

The return on the investment of time and a little money for video, audio equipment and editing software you will find is oh oh so worth the ROI. Sellers and buyers want real estate videos. Property listings deserve to have the show and tell option to toggle, sit back and just watch and listen as here we go. One after another of your properties are easily toured no matter what the weather, the time of day or night or if it is a holiday or not. Your out of state buyer can be out on the west coast wandering through your local properties while you the agent or broker is snoozing with your head in the bed.

The video channel is busy round the clock but especially when you study the logs for later at night use.

Night time is the right time. It's when real  buyers are anxious to sort through and filter out the type of property they are search for using easy peasy videos. The later at night is in part due to different time zones for the viewer and because the kids are finally in bed and there is about 20 minutes to a half hour to see what's new. Or to double back and retour the ones that made the cut from the night before. It is a show time ritural for the online in their PJ's real estate buyer.

Maybe the videos are a nice way to end the day to begin dreaming about that new house, the property investment the buyer hopes to make their own someday.

And the buyer wannabees decide to make good use of the time before shutting the night stand light out, prior to the big hug, the end of the day  kiss goodnight and waiting for the Ambien to kick in.

I find city real estate buyers are stressed out.

They especially are anxiously looking for rural low cost property listings. They want to find property aerial real estate video photofor cheap vacation use first but eventually to make the shift to a full time application in the new low crime, no traffic location where people are just friendlier.

They are on the hunt for property to buy now at rock bottom prices compared to where they now live.

And for a future part time retirement address when they enter the Golden Years and are new at being old. Crime is high in the city but is missing in small rural areas of Maine.

Owning property in Maine gives the urban buyer a safe secure feeling because if the pressure of city living gets too rugged, they know exactly where they are going to bail out when they pull the rip cord. Andhastily follow those big blue evacuation dot signs that mark the way on how to leave urban areas in a hurry to high tail it to Maine, the way life should be. Introduce these outside buyers to the locals as the cub reporter with the insider home town advantage.

 

 

Video for real estate, keep it simple, make it predicatable on the intro, extro and keep them coming.

The blinking red light captures everything and never blinks when you start the feed from your home town of property listing and community videos that need to be shot, edited, rendered, uploaded. Our Maine real estate office is powered by You Tube. The same videos get uploaded to Facebook, embedded in our websites, salt and peppered in links around the social media blogging circles.

Read more about real estate video, why they work promoting listings so well.

I'm Maine REALTOR Andrew Mooers, ME Broker

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Topic:
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Location:
Maine Aroostook County Houlton
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Podcasting and Vidcasting
Real Estate Video Marketing
Active Rain Virtual Tours
Technology Side of Active Rain
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Show All Comments
Rainmaker
365,762
Jill Watts
Realty Pro, Inc. - Vancouver, WA
A Luxury Experience at Every Price Point!

Thank you for the encouragement. I think I will try video for my town and listings.

Apr 27, 2018 09:00 PM #27
Rainmaker
406,210
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great information!  I like how you do your videos.  I think I'm one of those "aging" realtors ... I do a video of each property but I believe I need to improve on how I am presenting.  Thank you for the sound advise!

Apr 27, 2018 09:30 PM #28
Rainmaker
2,042,191
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Well done! You make a great case for video marketing!

Apr 28, 2018 03:08 AM #29
Rainmaker
470,506
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I especially enjoyed your comments about late night viewing--I can relate!  When the day is done, everyone else in bed and house is quiet--that is my time to lazily surf the web for whatever I'm interested in...however it's usually not real estate, I have enough of that all day.  Still, that's when buyers have time to surf.

Apr 28, 2018 05:53 AM #30
Rainmaker
252,761
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

I have been adding videos slowing to my blog, but realize I need to increase the use of video!

Apr 28, 2018 07:40 AM #31
Rainmaker
66,229
Allen Lomax
Steed Talker Realty is with two hours of Tryon International Equestrian Center and we offer the best properties in th... - Sylva, NC
WNC Mountain Homes & Horse Farms Specialists

Thank you for the well written article and excellent advice.  Your simple straight to the point web-site has also inspired me to make changes on our sight.  

Apr 28, 2018 08:09 AM #32
Rainmaker
139,298
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

Doing videos is very high on my priority list, it doesn't have to be anything fancy at all, thanks for pushing me forward!

Apr 28, 2018 08:48 AM #33
Rainer
200,718
Greg Mona
Faira - Scottsdale, AZ
Real Estate in the 21st Century!

Thanks for sharing Andrew Mooers | 207.532.6573. There is no doubt video is and continues to be the "flavor of the month" in real estate. In general as well, as people simply do not like to read anything more than a few bullet points. Some advice I recently received from an industry expert was "don't give them everything", meaning provide enough information to pique interest, but don't answer every question the viewer might have. If you do, there is no real need for them to talk to you! Something to think about...

Apr 28, 2018 09:15 AM #34
Rainer
370,851
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

Videos are the new way to go.  Blogs will be obsolete shortley as people would rather watch a video than to read.  

 

Apr 30, 2018 09:20 AM #35
Rainer
463,176
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH
CRS

Videos if used properly can enhance your postion as the expert in the field

Video for real estate, keep it simple, make it predicatable on the intro, extro and keep them coming.

May 01, 2018 04:02 AM #36
Rainmaker
3,828,424
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Andrew, videos do work, and have had many potential clients call off my videos.  I subscribed to your channel this morning, hope you want to do so with mine.  

May 01, 2018 07:10 AM #37
Rainmaker
372,485
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Your big point, for me, was the ability of the consumer to tour homes via video at any time of the day and not dependent on weather.

A great time saver for all.

Thanks

May 02, 2018 03:49 AM #38
Rainmaker
2,971,058
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

We should do  more of  this...so much easier for buyers  to undersnand a layout ! 

May 03, 2018 04:25 AM #39
Rainmaker
1,695,102
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Andrew - you really are spot on.  The videos make a difference becuase that use more of the senses and, of course, have great SEO.

May 07, 2018 07:38 AM #40
Rainmaker
1,856,607
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Andrew Mooers | 207.532.6573 - Bravo! Between you and Debb Janes EcoBroker and Bernie Stea JD you're both motivating me!!!

Like a million+ stars and a million+ thanks, you're an inspiration to me!

Congratulations on this feature. 

May 09, 2018 09:52 AM #41
Rainmaker
2,971,058
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Realtors - Luxury - Divorce

You have wusely made this a part of your marketng package...and it has the attention of the target...the gratitude of your  Sellers and the winning sales numbers to prove the worthiness of the medium...applause !

May 10, 2018 03:47 AM #42
Rainmaker
4,959,019
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

Congratulations on your feature recognition.

Thanks for sharing your experience and your advice.

May 10, 2018 03:53 AM #43
Rainmaker
4,630,115
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Good morning Andrew.  You have made your Maine real estate videos into a true art form and marketing platform.

May 18, 2018 04:23 AM #44
Rainer
449,127
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Andrew,

Good point. Buyers & sellers probably have more time for leisure than we do & it is a great way to become familiar with an area.

Aug 17, 2018 09:01 PM #45
Rainer
113,583
Mike Baltierra
Rise Realty - Corona, CA
Full Service at Your Service Realtor-Corona CA

I totally agree. I have that on my to do list #1

Oct 25, 2018 08:33 AM #46
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Rainmaker
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Andrew Mooers | 207.532.6573

Northern Maine Real Estate-Aroostook County Broker
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