4 Best Types of Visual Social Media Posts & Free Tools to Create Them

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The 4 Best Types of  Visual Social Media Posts and the Free Tools to Create Them

Social media engagement is crucial to building your online following.  There are many strategies to accomplish that goal.  Today, though, I want to focus on the 4 types of visual social media posts you can create and the free tools you can use to create them.


First, though, let's check out these visual social media post statistics:


Facebook - One million hours of video are viewed every day on Facebook.

Instagram - More than 91% of posts on Instagram are photos.

Twitter - Posts with images are 150 times more likely to be retweeted than plain text.

LinkedIn - Posts with images garner 200% more engagement than text-only posts.


What are the 4 Types of Visual Social Media Posts? 

Whether you are posting a graphic, gif, video or slideshow, there are 4 types of posts you can create.  All are appropriate for business posts.


Informational - Sharing information about subjects that interest your audience is a great way to engage your followers.  This is where knowing your target market becomes crucial to your success.  Popular events, school updates, local government decisions all serve as informational items of interest.  As a Realtor®, you can share the latest real estate information that is of interest to homeowners, buyers, and sellers.

Educational - Post information that educates your target audience.  In real estate, this could include topics relative to first-time home buyers, tax incentives for homeowners or what's involved in home inspections.  Create an "explainer" video and post it on social media.

Entertaining - Every post doesn't have to be matter-of-fact.  Take time to show your personality in an entertaining way.  Post photos and videos of events, funny sayings, etc.  The Lighter Side of Real Estate is a great place to find humorous real estate graphics and tweets to share on social media.

Inspirational - Who doesn't need a little lift in their day?  Inspirational quotes get likes, hearts, shares, and retweets.  Combine that inspirational quote with a great photo and you have a shareable winner.


Now that you know the type of social media posts you want to create, here are best free tools to create them.


Canva - Canva provides access to over a million photographs, graphics, and fonts.The tools can be used for both web and print media design and graphics.

Pablo - Pablo is similar to Canva.  Create wonderful graphics with compelling text for more engagement  Lots of predesigned templates and photos.

CrelloCrello is another great resource for graphic design with pre-made and pre-sized templates and graphics.


To create a video, check out Practical ECommerce's, "11 Online Video Creation Tools for Small Business Use".


Get a list of other business tools here.


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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good afternoon Pamela - I am going to check out the editing tools you have listed.

Apr 26, 2018 12:15 PM #1
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Pamela- you making keeping up with all of this easier...all we have to do is follow you. I tried Canva recently and it was pretty easy. I haven't tried the other two but will take a look at them. Thank you!!!!!

Apr 26, 2018 06:18 PM #2
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224


        Thank you Pamela!!!

Apr 28, 2018 05:31 PM #3
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Pamela. This is thoughtful and important. It does matter too.

Apr 29, 2018 04:33 AM #4
Fred Griffin presently on Leave of Absence
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 Great tools for creating great content.  I am on Twitter, and LinkedIn.  Let me see what I can do with these tools.   Thank you!

Apr 29, 2018 04:07 PM #5
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Thanks for these ideas and tools, Pamela. Bookmarked so I won't forget to check them out - I have used Canva some, and am trying to use more visuals in my posts and on social media.


Apr 29, 2018 04:57 PM #6
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Pamela Cendejas, I've used Canva and Pablo but never heard of Crello till your post. Thanks for sharing. 

Apr 30, 2018 06:55 AM #7
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Thanks for the suggestions. I like free and I like help.


May 01, 2018 04:08 AM #8
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Thanks for the post, use Canva but don't create enough graphics usually use a photo or post a video.

May 01, 2018 07:05 AM #9
Eric Sztanyo
Keller Williams Advisors Realty - Cincinnati, OH
Cincinnati & NKY Realtor® | TeamSztanyo.com

I've heard great things about Canva. I need to check it out and play with it. 

May 10, 2018 07:32 AM #10

Great article Pamela. Any chance for one about animated design trend for 2019? Canva already gives you the possibility to do this. Pixteller I saw has a very good tool to animate any kind of design.

Feb 06, 2019 11:52 PM #13
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
Free 1/2 Hour Plan of Action Consultation
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