"We Market Like We Mean It" | Don't Bother If Your Attitude Is Wrong

By
Services for Real Estate Pros with RE/MAX Executive Realty 104763
https://activerain.com/droplet/5bY4

 

In this extreme sellers’ market, it’s important to maintain a consistent flow of marketing to and for homeowners.  We are listing agents, and my marketing of choice in search of fresh inventory is direct mail marketing.

 

I can’t emphasize enough the importance of consistent mailing; and in preparation for that, I prepare a series of postcards in preparation for future mailings. I’m always 4 or 5 months ahead of the game.

 

It’s important to provide a new flavor with each mailing. The graphic and message must complement each other; the postcard must be eye catching; and the contact information must be simple with one name, one number and one email address.

The general message on these postcards screams “It’s all about you, the homeowner.”  We are here for you. We know what you need, and we will provide it with your special individual circumstances in mind. It’s not about us, until you want it to be. Then we will talk about us!!

My postcards for the next several months have been prepared and will be complemented with just listed, sale pending and closed postcards.  We are visible; homeowners know the name; and I don’t miss a beat. This is also referred to as “marketing like we mean it.”  The only way to market.

This post was inspired by 5 listing calls from my mailing from 2 weeks ago.  Another one will be mailed at the end of next week.

Just another "Good Thought" for the moment…..

Posted by

       

Barbara Todaro

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-918-9148

Exclusive Marketing Agent for The Todaro Team

 

             Copyright © 2009 - 2019 Barbara Todaro

                               All Rights Reserved



 

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Rainmaker
2,455,781
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

CONGRATULATIONS Barbara, on having this blog FEATURED in the Old Farts Club group!    

Apr 27, 2018 10:35 AM #15
Rainmaker
4,831,649
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

HI Myrl Jeffcoat thanks for the feature in the Old Farts Club .... I appreciate that...

and thanks for your nice comment....

Apr 27, 2018 10:47 AM #16
Rainmaker
2,415,615
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

If one signs up to be part of the Todaro Team, they better be ready to get things done!

Apr 27, 2018 10:51 AM #17
Rainmaker
4,831,649
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Brian England we market like we mean it.... no fooling around here...

Apr 27, 2018 10:57 AM #18
Ambassador
3,896,386
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Barbara

I love those postcards. They convey a simple but powerful message readily.

Jeff

Apr 28, 2018 05:31 PM #19
Rainmaker
4,831,649
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

thanks, Jeff Dowler, CRS it was fun creating them....they ARE very simple, but the message is relayed....

Apr 28, 2018 05:46 PM #20
Rainmaker
1,352,790
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

Five months out is a good tip. How many do you mail out each round and how often? I like the samples

Apr 29, 2018 11:17 AM #21
Rainmaker
4,831,649
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Cheryl Ritchie I market to the town 7,702 postcards once a month....every month.... 

Apr 29, 2018 11:19 AM #22
Rainmaker
445,259
Crystal Kilpatrick
Team Leader -Crystal Kilpatrick Group - Austin, TX
CHLMS,CNE, CRS - Austin & Central Texas Home Sales

I send out postcards too. Great post, thank you for sharing.

Apr 29, 2018 01:20 PM #23
Rainmaker
4,831,649
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Crystal Kilpatrick I hope it's helpful.... 

Apr 29, 2018 01:23 PM #24
Rainmaker
33,251
Bob Brown
Palmetto Elite Realty, LLC - Camden, SC
Your Lake Wateree Connection

Hi Barbara,

Love your postcards!  Catchy, gets the message across, entertaining, & not pushy.

Apr 30, 2018 05:02 AM #25
Rainmaker
4,831,649
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

never pushy.... I never pushed anyone to do anything.... my one liner was always "it's your decision and it's not going to make me any richer or any poorer than I am..... but the wrong decision will certainly make a difference in your bank account".... long one liner!!!! Bob Brown 

Apr 30, 2018 05:58 AM #26
Rainmaker
86,366
Alesha A. Wilson, M.Ed.
Buy and Sell Oklahoma LLC - Edmond, OK
Buy and Sell Real Estate with Confidence

Very impressive Barbara!  "4 or 5 months ahead of the game"
There is not a shortage of leaders in this platform!  Thank you for sharing 

Apr 30, 2018 07:02 AM #27
Rainmaker
4,831,649
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thanks, Alesha A. Wilson, M.Ed., MRP one needs to be in the right frame of mind to create postcards.... when I'm in that mode, I give it all I have....they all get used with mailings and with blog posts.... 

Apr 30, 2018 07:13 AM #28
Rainer
23,041
James Grant
Asheville, NC

Hello Barbara, Interesting topic! Glad that you share it! 

May 01, 2018 09:21 AM #30
Rainmaker
964,051
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

You have such great marketing!  Good job! 

May 02, 2018 11:16 PM #31
Rainmaker
391,325
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

The thought that struck me as I read each post card: I thought of a boxing match.

Some fighters have developed a short punch that carries tremendous power.

Thanks for sharing some great ideas.

May 04, 2018 03:39 AM #32
Rainmaker
4,831,649
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Thanks everyone for your nice comments....they're always appreciated....

May 04, 2018 04:25 AM #33
Rainmaker
805,792
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Barbara if you don't mind me asking are you doing this on Microsoft Word or you are using some other kind of program or software? Please share. Love the last postcard.

May 18, 2018 01:00 PM #34
Rainer
486,098
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Barbara,

That is always the trick & a big worry for a lot of sellers.

Aug 17, 2018 09:22 PM #35
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Barbara Todaro

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