My Response To Discounting

By
Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291
https://activerain.com/droplet/5c4L

 

 

Once upon a time there was a thriving upscale hair salon.

Business and society people from all over came to have their hair styled, colored and cut.

 

But then a big chain of discount hair cutters came into town.

 

They advertised $5 haircuts.

 

$5 Haircut

 

 

Their signs were everywhere. 

 

They advertised on billboards, radio and TV. 

 

And they were doing a tremendous amount of business with $5 haircuts.

 

The stylists at the salon were upset with the loss of customers. 

 

They went to the owner and said,

 

"Reduce prices. 

We can't compete surrounded by $5 haircuts!"

 

The owner just smiled a wise smile and assured them he had a solution.

Knowing that his salon was first class, his stylists were the best,

and reducing was not the answer.

He had another plan.

 

The next morning when the operators came to work they saw this small sign

in front of the The Salon

 

we fix $5 Haircuts

 

Great response to discounting.

 

 

Margaret Rome

 

close

Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
Topic:
ActiveRain Community
Groups:
The Art Of Marketing You
Cosmic Cow Pie...The Rome Way
Bananatude
Bartender, Make it a Double
Old Farts Club
Tags:
discount brokers
discounters
homerome
5 haircuts
real estate discount
haircuts
my response to discounting

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Ambassador
2,771,504
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Paul McFadden Always good to see you.

May 03, 2018 01:18 PM #75
Rainer
307,636
Raymond Denton
Academy Mortgage Corporation - Irvine, CA
Simple Man

That's so funny, and true, Margaret.  I had to have a $5.00 haircut fixed once - learned my lesson.

May 03, 2018 04:17 PM #76
Rainmaker
151,880
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

I had a great laugh at this post. It is so correct and relevant to our business. Thank you for sharing. 

May 03, 2018 05:02 PM #77
Ambassador
631,975
Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

You as well!

May 03, 2018 07:07 PM #78
Ambassador
2,771,504
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Raymond Denton At least the hair does grow back. 

May 03, 2018 07:22 PM #79
Ambassador
2,771,504
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Corey Martin It is a fun way to make an analogy. Thanks for stopping by.

May 03, 2018 07:23 PM #80
Rainmaker
116,976
Khash Saghafi
Liberty Home Mortgage Corporation - Cleveland, OH
Mortgage Loan Officer, Cleveland Ohio

Great story. There is always someone out there willing to put themselves into bankruptcy faster than you, lol.

May 03, 2018 07:59 PM #81
Rainer
444,740
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks Margret!!!

That is so clever, I am going to see if I can incorporate it in my marketing

May 04, 2018 03:50 AM #82
Ambassador
2,771,504
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

 

Khash Saghafi Very cute comment!

May 04, 2018 07:20 PM #83
Ambassador
2,771,504
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

 

Sham Reddy Always good to see you, my friend. When you do...please share 

May 04, 2018 07:22 PM #84
Rainmaker
1,047,076
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Well said Margaret!  There are so many things that can go wrong in a real estate transaction.  In so many ways, we are "The Fixers!" 

May 06, 2018 06:11 PM #85
Ambassador
2,771,504
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Sharon Parisi Fixing is a major part of what we do! 

May 06, 2018 09:26 PM #86
Rainmaker
1,501,129
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

I love that marketing idea Margaret.  I think the saying: "You get what you pay for" applies all too often.

May 26, 2018 10:10 AM #87
Ambassador
2,771,504
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Sybil Campbell Always good to see you and I, too, love this marketing idea.

May 26, 2018 07:27 PM #88
Ambassador
1,820,718
Michelle Carr-Crowe Just Call 408-252-8900 Top 1%!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

So many times people presume they can save money doing it themselves or with a discount chain-then call us to fix what was messed up.

Jun 18, 2018 10:23 PM #89
Ambassador
2,771,504
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

This is such a fun but true concept. Thanks so much for the reblog Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900 

Jun 19, 2018 08:11 AM #90
Rainer
424,031
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Margaret,

Yeahh .... There are many ways to run a company. Usually, their individual client bases do not necessarily overlap.

Jul 28, 2018 03:31 PM #91
Ambassador
2,771,504
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Dörte Engel  So good to see you. You are so right...our client bases not necessarily overlap.

Jul 28, 2018 05:57 PM #92
Ambassador
1,450,597
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I have seen this joke before and it is one of my favorites about knowing how to fight back.

Jul 29, 2018 02:12 PM #93
Ambassador
2,771,504
Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Joe Pryor I did this story in a similar blog back in 2006...maybe that's where you saw it.

Always happy when you stop by.

Jul 29, 2018 04:21 PM #94
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Ambassador
2,771,504

Margaret Rome, Baltimore Maryland

Sell Your Home With Margaret Rome
Sell Your Home Margaret Rome 410.530.2400
*
*
*
*
Spam prevention