My Response To Discounting

By
Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291
https://activerain.com/droplet/5c4L

 

 

Once upon a time there was a thriving upscale hair salon.

Business and society people from all over came to have their hair styled, colored and cut.

 

But then a big chain of discount hair cutters came into town.

 

They advertised $5 haircuts.

 

$5 Haircut

 

 

Their signs were everywhere. 

 

They advertised on billboards, radio and TV. 

 

And they were doing a tremendous amount of business with $5 haircuts.

 

The stylists at the salon were upset with the loss of customers. 

 

They went to the owner and said,

 

"Reduce prices. 

We can't compete surrounded by $5 haircuts!"

 

The owner just smiled a wise smile and assured them he had a solution.

Knowing that his salon was first class, his stylists were the best,

and reducing was not the answer.

He had another plan.

 

The next morning when the operators came to work they saw this small sign

in front of the The Salon

 

we fix $5 Haircuts

 

Great response to discounting.

 

 

Margaret Rome

 

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my response to discounting

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Rainer
157,280
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

I had a great laugh at this post. It is so correct and relevant to our business. Thank you for sharing. 

May 03, 2018 05:02 PM #77
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Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

You as well!

May 03, 2018 07:07 PM #78
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Raymond Denton At least the hair does grow back. 

May 03, 2018 07:22 PM #79
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Corey Martin It is a fun way to make an analogy. Thanks for stopping by.

May 03, 2018 07:23 PM #80
Rainmaker
140,812
Khash Saghafi NMLS
Liberty Home Mortgage Corporation - Cleveland, OH
Mortgage Loan Officer, Cleveland OH NMLS 1114762

Great story. There is always someone out there willing to put themselves into bankruptcy faster than you, lol.

May 03, 2018 07:59 PM #81
Rainer
495,208
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks Margret!!!

That is so clever, I am going to see if I can incorporate it in my marketing

May 04, 2018 03:50 AM #82
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

 

Khash Saghafi Very cute comment!

May 04, 2018 07:20 PM #83
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

 

Sham Reddy Always good to see you, my friend. When you do...please share 

May 04, 2018 07:22 PM #84
Rainmaker
1,056,066
Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Well said Margaret!  There are so many things that can go wrong in a real estate transaction.  In so many ways, we are "The Fixers!" 

May 06, 2018 06:11 PM #85
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
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Sharon Parisi Fixing is a major part of what we do! 

May 06, 2018 09:26 PM #86
Rainmaker
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Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

I love that marketing idea Margaret.  I think the saying: "You get what you pay for" applies all too often.

May 26, 2018 10:10 AM #87
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Sybil Campbell Always good to see you and I, too, love this marketing idea.

May 26, 2018 07:27 PM #88
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Michelle Carr-Crowe Just Call 408-252-8900 Top 1%!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

So many times people presume they can save money doing it themselves or with a discount chain-then call us to fix what was messed up.

Jun 18, 2018 10:23 PM #89
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

This is such a fun but true concept. Thanks so much for the reblog Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900 

Jun 19, 2018 08:11 AM #90
Rainer
485,848
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Margaret,

Yeahh .... There are many ways to run a company. Usually, their individual client bases do not necessarily overlap.

Jul 28, 2018 03:31 PM #91
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Dörte Engel  So good to see you. You are so right...our client bases not necessarily overlap.

Jul 28, 2018 05:57 PM #92
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Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I have seen this joke before and it is one of my favorites about knowing how to fight back.

Jul 29, 2018 02:12 PM #93
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Joe Pryor I did this story in a similar blog back in 2006...maybe that's where you saw it.

Always happy when you stop by.

Jul 29, 2018 04:21 PM #94
Rainmaker
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Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Hair grows back, but you can only fix a bad real estate purchase or sale if you get to it before it goes to closing.  Sometimes it's too late and the losses won't grow back.

Apr 11, 2019 09:59 PM #99
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Marte Cliff So true. Hair grows back but maybe not the losses.

Apr 11, 2019 10:30 PM #100
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