My Response To Discounting

By
Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291
http://activerain.com/droplet/5c4L

 

 

Once upon a time there was a thriving upscale hair salon.

Business and society people from all over came to have their hair styled, colored and cut.

 

But then a big chain of discount hair cutters came into town.

 

They advertised $5 haircuts.

 

$5 Haircut

 

 

Their signs were everywhere. 

 

They advertised on billboards, radio and TV. 

 

And they were doing a tremendous amount of business with $5 haircuts.

 

The stylists at the salon were upset with the loss of customers. 

 

They went to the owner and said,

 

"Reduce prices. 

We can't compete surrounded by $5 haircuts!"

 

The owner just smiled a wise smile and assured them he had a solution.

Knowing that his salon was first class, his stylists were the best,

and reducing was not the answer.

He had another plan.

 

The next morning when the operators came to work they saw this small sign

in front of the The Salon

 

we fix $5 Haircuts

 

Great response to discounting.

 

 

Margaret Rome

 

Topic:
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Tags:
discount brokers
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my response to discounting

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Ambassador
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Oh, I love that story, Margaret! That's loyalty, indeed!

And, thank you - she is fabulous...and a client too! 

May 02, 2018 09:24 PM #70
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Debe Maxwell, CRS Of course she is your client! Why wouldn't she use the very best!

May 02, 2018 09:33 PM #71
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Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

Amen to that!

May 03, 2018 07:38 AM #72
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John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Well, that was a well stated response.

I am sure that got the desired attention.

It really is about our attitude.

So many a quick to discount because others are.

We must stop and think about the quality reflected in our move.

May 03, 2018 12:43 PM #73
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

John Wiley I wrote about this same story back 12 years ago.. but it did not get this kind of attention. It is a decision that everyone has the freedom to make. 

May 03, 2018 12:50 PM #74
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
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Paul McFadden Always good to see you.

May 03, 2018 01:18 PM #75
Rainer
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Raymond Denton
Wholesale Capital Corporation - Irvine, CA
Shady Canyon Homes

That's so funny, and true, Margaret.  I had to have a $5.00 haircut fixed once - learned my lesson.

May 03, 2018 04:17 PM #76
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Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

I had a great laugh at this post. It is so correct and relevant to our business. Thank you for sharing. 

May 03, 2018 05:02 PM #77
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Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

You as well!

May 03, 2018 07:07 PM #78
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Raymond Denton At least the hair does grow back. 

May 03, 2018 07:22 PM #79
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Corey Martin It is a fun way to make an analogy. Thanks for stopping by.

May 03, 2018 07:23 PM #80
Rainmaker
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Khash Saghafi
Liberty Home Mortgage Corporation - Cleveland, OH
Mortgage Loan Officer, Cleveland Ohio

Great story. There is always someone out there willing to put themselves into bankruptcy faster than you, lol.

May 03, 2018 07:59 PM #81
Rainer
420,191
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks Margret!!!

That is so clever, I am going to see if I can incorporate it in my marketing

May 04, 2018 03:50 AM #82
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

 

Khash Saghafi Very cute comment!

May 04, 2018 07:20 PM #83
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

 

Sham Reddy Always good to see you, my friend. When you do...please share 

May 04, 2018 07:22 PM #84
Rainmaker
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Sharon Parisi
United Real Estate Dallas - Dallas, TX
Dallas Homes

Well said Margaret!  There are so many things that can go wrong in a real estate transaction.  In so many ways, we are "The Fixers!" 

May 06, 2018 06:11 PM #85
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Sharon Parisi Fixing is a major part of what we do! 

May 06, 2018 09:26 PM #86
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Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

I love that marketing idea Margaret.  I think the saying: "You get what you pay for" applies all too often.

May 26, 2018 10:10 AM #87
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Margaret Rome, Baltimore Maryland
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Sybil Campbell Always good to see you and I, too, love this marketing idea.

May 26, 2018 07:27 PM #88
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Michelle Carr-Crowe-Top 1% Diamond Certified Real Estate Team Sells Cupertino San Jose Homes-Just Call 408-252-8900
Get Results Team...Just Call (408) 252-8900! - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

So many times people presume they can save money doing it themselves or with a discount chain-then call us to fix what was messed up.

Jun 18, 2018 10:23 PM #89
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