Do Not Make A Real Estate Video Without A Call To Action - 8 Examples

Real Estate Agent with Sterling Fine Properties

A real estate video without an easy call to action (abbreviated is CTA) for the viewer to reach out to you is useless..

No one is going to stop the video at the end (the last slide with your info) and take notes..

So you need to make it real easy for them to reach out to you or take an action..

This greatly increases your chances of converting them to a client..

Here are 8 Types Of Calls To Action you should be using in your YouTube Channel..


1. Beginning of the Video CTA

20% of viewers bounce from videos that are only 1 minute long and 40% of viewers bounce from videos that are 2-3 minutes long. If a significant chunk of your viewers bounce from your video before they even reach the CTA, placing it at the beginning of the video and leaving it there until it ends could generate more clicks. People who usually bounce before your video ends will have a chance to click on it, and the people who watch the video all the way through, who are also most likely to complete your desired action, will have a chance to click on it too.



2. Suggest Another Video CTA

If your audience starts dedicating entire YouTube watch sessions to only your videos, your brand trust and affinity will skyrocket. This will also boost your videos watch time, which is significant factor in the YouTube ranking algorithm. To get your audience to keep watching your videos one after another, you should suggest related videos that they’re more likely to watch than the suggested videos YouTube’s autoplay function recommends.

3. Subscribe to Channel CTA

Subscribers are important to your channel because YouTube will send them notifications about your new videos and feature your videos on their homepage. This means they’ll see your videos more frequently, which will help you generate more views. Subscribers tend to watch your videos longer than non-subscribers too, so the more subscribers you have, the more watch time your videos will accumulate, and the more likely YouTube will rank them higher on search and feature them in the related section. YouTube also keeps track of the number of viewers who subscribe to your channel right after watching one of your videos. So if one of your videos attracts a lot of new subscribers, they’ll reward it with higher rankings and more features in the related section.

Example in last 15 seconds of video..


4. Follow On Social Media CTA

If your audience likes watching your YouTube videos, they’ll probably enjoy consuming your content on social media too. By putting social media buttons in your videos, your most loyal YouTube subscribers could also turn into your most engaged social media followers.


5. Lead Generation CTA

In addition to using blogs, social media, and email marketing to promote your top performing lead generation content, you can also attach them to your YouTube videos. These videos can either educate your viewers on the same subject matter as your lead generation content or they can preview it.


6. Drive to Website CTA

Placing an end-of-video CTA that drives viewers to your website, where they can do searches and other activities is crucial..


7. Description CTA

If you don’t want to bombard your audience with pop-up CTA's during your video or if you run out of room to place CTA's on your end screen, you can use the description section of your videos to encourage viewers to take a desired action -- most people read descriptions before or after they watch a video.

8. Auditory CTA

There is a statistically significant correlation between comments and ranking. When viewers share your videos on social media through YouTube’s own social buttons, they’ll boost your video rankings. Since YouTube uses video comments and social shares to gauge whether your video is high-quality, you should ask your viewers to share your video on social and spark debate in the comments by asking them to continue the conversation your video started.


To your success,


Luxury Home Sales


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