Those Old Posts are Still Hard at Work

Real Estate Agent with Coldwell Banker 69190

Blythewood, SC Homes for Sale  The other day while out of town, I received a phone call from a nice lady that had just registered on my website to search for homes and had a few questions about a particular community. I took a few minutes to speak with her and see how I could help and answered all of her questions the best I could.

  She was out of state and looking to relocate to Columbia, so she explained that her house was currently on the market and getting good showings, so she was ready to start looking for a new home here. At the end of our conversation, I asked her how she found me, and she simply said a blog, so I looked up her info on my CRM and there it was, a link to my AR blog about a patio home community that I had written and this made since as it was the community she had been asking about in the phone call.


When I clicked the link to go to the post itself as I could not remember writing one lately about this particular community, I realized that not only was it 10 years old, but I remembered it immediately.About a decade ago, a few agents in my office, myself included, banned together to go after a subdivision we heard a builder was planning to farm out to general agents. To make the presentation, I focused my portion on technology and Internet marketing and the community I wrote about was a neighborhood being built by this builder. I wrote the post a couple days before the presentation and tinkered with it and edited it until I placed at the top of the first page of Google for a keyword I was targeting. I then used it as a part of the presentation to  builder to show them that in my time at their model home, I could write scores of posts similar to this one and make sure that their homes would place high on search engines for a large number of keywords.


Blythewood, SC Homes for Sale  We got the community we were after and the average price was a little over $350,000, which was well above the average home price in Columbia at the time which was around $132,000. Not only did we get that community, but the builder's high end division went into business with us in another community as well where the average price was closer to $500,000.

  Now after a decade and both of those communities being completely sold out, that post is still hard and work and not complaining about it one little bit. That's just one post about one community and even after all this time it is still leading people to my website. I have of course written many more community posts since this one and I write a lot of them lately and I do so because it works. Whether it helps you prove that you understand how to market on the Internet or it help you land some new prospects, community posts are always hard at work for you.


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Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Those evergreen posts are THE best, JL! When I find one that has been the trigger for a lead, I go back and refresh it! It's an ongoing you, for which I'm grateful!

Congrats on the feature...and the relo buyer too!

May 02, 2018 08:43 PM #11
Jerry Lucas
ABC Legal Docs LLC - Colorado Springs, CO
Mobile Notary Colorado Springs, CO Notary Training

Great to hear that an old blog post is still producing results.

While checking my website organic backlinks, I recently noticed that one of my old blog posts from 2014 about using an Air Gap Computer for strong cybersecurity was read and used by some researchers at Ben-Gurion University in Israel in their academic work.

They wrote a technical research paper, gave me credit with a citation weblink to my blog post in their paper, and have been presenting their paper at global conferences on computer security for several years.

The research paper was then included in Wired magazine (June 2016), went to the Cornell University library, the Association for Computing Machinery (ACM) magazine (April 2018), Springer Publications technical research library and other prestiguous sites, all including a backlink to my WordPress blog post.

These links from several high Domain Authority (DA) sites raised the authority for my website and boosted my ranking in search results.

I forgot about my blog post, but it went to college and on a world conference tour!

May 02, 2018 08:58 PM #12
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, - Monroe, NY
The House Kat

This goes to show that once words are out there, they are there forever. And having posts about specific new communities can bring business long after the community has been fully built.

May 03, 2018 03:02 AM #13
James Grant
Asheville, NC

It was so interesting to know that even the old blog post is still working. Thanks for sharing!

May 03, 2018 06:15 AM #14
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

There is no better post to write than one about a subdivision, community, condo building, etc. They are "evergreen" and keep on giving!

May 03, 2018 07:34 AM #15
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Yes, they work and I've tried to focus on writing more neighborhood posts lately. I get calls on one I wrote about 10 years ago too! But there are many new subdivisions under construction and the posts make the phone ring. I'm so happy your creative post from 10 years ago brought another new buyer after all this time. Good job!! 

May 03, 2018 07:50 AM #16
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi JL,
Those blog posts just keep on giving, don't they?  

May 03, 2018 10:42 AM #17
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The old posts home is never closed...

May 03, 2018 11:58 AM #18
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Congratulations on your new post. May it have a long life also.

May 03, 2018 12:04 PM #19
Felix Figueroa
PDQ disclosure - Long Beach, CA
NHD, TAX, Environmental report provider-California

wow nice.. its always nice to recieve leads from old content.. shows that quality is important and good marketing helps build a long standing business.


May 03, 2018 12:17 PM #20
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

Hi JL, And the good news is they will continue to work for you. Doesn't that feel good?

May 03, 2018 08:22 PM #21
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

It's neighborhood posts like this that will keep us ahead of the You Know Who websites on Google.

May 03, 2018 08:42 PM #22
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude


This is such a great example of how blogging really can keep on working for us.


May 03, 2018 09:59 PM #23
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH

I still get comments on my post from years ago.  Some topics have a very long shelf life on Active Rain

May 04, 2018 03:47 AM #24
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Evergreen posts are powerful - out there working and attracting day after day. Neighborhood posts are some of the best for getting calls too. 

May 04, 2018 06:51 AM #25
John Myers
Myers & Myers Real Estate, Inc - Albuquerque, NM
Your Trusted Real Estate Advisor

Congratulations on the featured post and you are so right on the spot with this post!!

May 04, 2018 08:03 AM #26
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

JL I went MIA on Active rain for about 2 years or so. But after I wrote a blog last week and it appeared on first page,I  realixe that I have to recommit to blogging at least one blog a day. I am still working on my way back. And I need to write about new ocmmunities since the builder won't. Liz and Bill Spear mentioned this I believe this week or last week. Glad you both mention writing about new communities. That is something that I am going to start doing very soon. Great post.

May 04, 2018 01:21 PM #27
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning JL, don't you LOVE those timeless posts? They keep on giving. Congratulations on the feature.

May 07, 2018 07:00 AM #28
Michael Mahoney
eXp Realty - Boston, MA
Boston Realtor

Love that you can write a good piece and generate more business off it again and again

May 09, 2018 03:29 AM #29
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear JL,

Duly noted.

Jul 28, 2018 01:54 PM #30
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JL Boney, III

Columbia, SC Real Estate
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