I was reading a post recently Why is it so Hard to sell your home? by Patricia Feager. She got me thinking why so many sellers don’t understand when they decide to sell they have to take the emotion out of the process. It’s important to look at their house as a “product” to sell. Packaging a product is paramount when selling anything, a home is no different. As Barbara Todaro says “the eyes buy!”
I’m a regular follower of Ron and Alexandra Seigel and read their posts voraciously. There is so much to learn on branding and marketing and they spell things out succinctly. I have a strong grasp on the difference between branding and marketing. My brand is established. I‘ve researched and know my target audience and what they expect. I’m known for having quality listings, prepared and priced to meet the current demand. I’m acutely aware of shifts in the wind in our real estate market and prepared to practice the 3 A’s: Anticipate, Adapt and Adjust. Why is this important? Having a firm command on what it takes to produce a salable listing and articulate to sellers with confidence is the key to success. It’s a team effort and everyone must be on board.
Pricing the home to current market conditions is completed through an accurate computation of the recent home sales. Knowing the differences between builders, sections of the community, upgrades etc. all come in to play in correctly setting the list price.
A plan and check list should be established to ready the home for market. A strong marketing plan creating a “buzz” on the property is essential! All the updates, window washing and cleaning isn’t going to sell the house if there isn’t a plan in place way to get buyers and agents to look at the house! Preparation is the key to success in all facets of life and especially in selling a home.
Homes selling the quickest have several characteristics in common:
- Well maintained
- Reasonably updated
- Clean and uncluttered
- Priced according to the current market conditions
- A savvy area Realtor at the helm
Meet those conditions and your home has a very good opportunity to be seen and sold in the Real Estate Market!