You Have a Product to Sell when you List your home!

By
Real Estate Agent with Coldwell Banker United Realtors® ~ 512.346.1799

I was reading a post recently Why is it so Hard to sell your home? by Patricia Feager.  She got me thinking why so many sellers don’t understand when they decide to sell they have to take the emotion out of the process. It’s important to look at their house as a “product” to sell. Packaging a product is paramount when selling anything, a home is no different. As Barbara Todaro says “the eyes buy!”

I’m a regular follower of Ron and Alexandra Seigel and read their posts voraciously. There is so much to learn on branding and marketing and they spell things out succinctly. I have a strong grasp on the difference between branding and marketing. My brand is established. I‘ve researched and know my target audience and what they expect. I’m known for having quality listings, prepared and priced to meet the current demand. I’m acutely aware of shifts in the wind in our real estate market and prepared to practice the 3 A’s: Anticipate, Adapt and Adjust. Why is this important? Having a firm command on what it takes to produce a salable listing and articulate to sellers with confidence is the key to success. It’s a team effort and everyone must be on board.

Pricing the home to current market conditions is completed through an accurate computation of the recent home sales. Knowing the differences between builders, sections of the community, upgrades etc. all come in to play in correctly setting the list price.

A plan and check list should be established to ready the home for market. A strong marketing plan creating a “buzz” on the property is essential! All the updates, window washing and cleaning isn’t going to sell the house if there isn’t a plan in place way to get buyers and agents to look at the house! Preparation is the key to success in all facets of life and especially in selling a home.

Homes selling the quickest have several characteristics in common:

  • Well maintained
  • Reasonably updated
  • Clean and uncluttered
  • Priced according to the current market conditions
  • A savvy area Realtor at the helm

Meet those conditions and your home has a very good opportunity to be seen and sold in the Real Estate Market!

Search for homes in NW Austin

 

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Ambassador
3,378,725
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Congratulations Dorie on a well deserved feature. A good salesperson know the market and the product they are marketing. You have proven to be a master at that!

May 08, 2018 06:57 PM #21
Rainmaker
428,534
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Well Written, Dorie Dillard. Emotions have no place in a seller's mind. They must pull back and see the home objectively. Th buyers on the other hand need to be subjective and envision themselves there!
Thanks for sharing!
Bruce

 

May 08, 2018 07:29 PM #22
Ambassador
2,637,732
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Wonderful points, Dorie and I'm with you, following Barbara's lead with regards to marketing! As for the emotional aspect of this - sellers just have to bear in mind that they are selling off an investment. I start them thinking along those lines when they are searching for their first home and never let them forget that we want to find them something that will appreciate and bring them good return on their investment. I remind them throughout their ownership too - and it's quite effective in removing the emotion from the transaction!

Wonderful post, excellent points and congratulations on the well-deserved feature, Dorie!

May 08, 2018 09:14 PM #23
Rainmaker
292,598
Matthew Klinowski, PA
Downing-Frye - Naples, FL
Golf Community Real Estate Expert

Well said Dorie! Thanks for taking the time to share these great tips. Congratulations on your featured post. Have a great day.

May 09, 2018 03:29 AM #24
Rainer
432,192
Sham Reddy
H E R Realty, Dayton, OH - Dayton, OH
CRS

Yes, pricing is the single best criteria is selling a home!!!

Pricing the home to current market conditions is completed through an accurate computation of the recent home sales. Knowing the differences between builders, sections of the community, upgrades etc. all come in to play in correctly setting the list.

May 09, 2018 04:01 AM #25
Rainmaker
2,884,280
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

It's true that it's a product Dorie, but many sellers cannot take the emotion out of it. You're on target with your marketing and your knowledge!

May 09, 2018 04:04 AM #26
Rainmaker
2,294,314
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

The "Whats in it for me" question/thought is at the root of all things and people want to see and have that answer for themselves. Send them that answer then!

May 09, 2018 07:00 AM #27
Ambassador
1,606,717
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Congratulations on the star, Dorie. This post is a good one - and it is all valid. I too like you 3 A's - we all need to keep these in mind in the coming months - and years. D 

May 09, 2018 07:06 AM #28
Rainmaker
353,604
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

The successful agent must keep up with the trends that are coming faster than many want to believe.

I think your 3 "A"s are right on and we need to put them into use.

Thanks for sharing.

May 09, 2018 07:25 AM #29
Rainmaker
23,029
James Grant
Asheville, NC

Hello, Dorie, I love your post. I need to apply your 3 "A"s. Thanks for sharing!

May 09, 2018 09:11 AM #30
Rainmaker
794,219
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

3 A’s: Anticipate, Adapt and Adjust-Love it. You definitely have to in not just this Real Estate Market but any Real Estate Market. Thank you very much for sharing.

May 09, 2018 09:28 AM #31
Rainmaker
1,762,532
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Dorie Dillard - Thank you for the mention and congratulations on great feature.

Patricia

May 09, 2018 09:54 AM #32
Rainmaker
446,128
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

It is a product!  Sellers need to understand that--making the home as nuetral as possible is very imporant--a dash of personality is OK but usually less is more! Let the house itself shine through.

May 09, 2018 02:34 PM #33
Rainmaker
713,314
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

Everything you say is true and still I find it's a mental process the owner has to go through before he is ready to accept all the really great and up to date info you've brought to the table. Sometimes, there's no substitute for time.

May 09, 2018 07:31 PM #34
Rainer
14,645
Eric Sztanyo
Keller Williams Advisors Realty - Cincinnati, OH
Cincinnati & NKY Realtor® | TeamSztanyo.com

Anticipate, Adapt, Adjust. 

It's intersting how just using that one word, "Product", makes a big difference in terms of taking the emotion out of selling my "home". 

May 10, 2018 05:49 AM #35
Rainmaker
665,712
Nick & Trudy Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtors, Philly Main Line

This sums it up perfectly. Great post with excellent advice.

May 10, 2018 09:13 AM #36
Rainmaker
22,064
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Broker

Excellent post!

May 10, 2018 05:01 PM #37
Rainmaker
1,769,774
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

During home inspections I often see lists of things for sale, or a note on various things around the house that are offered for sale.

May 11, 2018 02:14 AM #38
Rainmaker
425,879
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Guy

Great Points, We are marketers for sure and knowing our product makes it easier to market.

May 11, 2018 01:15 PM #39
Rainer
411,971
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Dorie,

Great advice. Merchandise it for sale, not for your continued use.

Aug 12, 2018 02:59 PM #40
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Dorie Dillard

Serving Buyers & Sellers in NW Austin Real Estate
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