Improving Social Media Traffic When You Don't Have A Lot of Time

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Services for Real Estate Pros with Second Self Virtual Assistance

4 Tips to Improve Social Media Traffic When You Don't Have A Lot of Time

Using social media to drive traffic to your website is smart.  It's free and levels the playing field.  It offers opportunities to build brand recognition as well as loyal followers.  In January 2018, I wrote a post called, "Website Traffic Builder: Social Media Checklist".  In it, I provided 5 sure ways to connect with your social media followers and drive traffic to your website.

Getting social media traffic to your website takes time.  What happens when you don't have a lot of time?  You start with these 4 time-saving tips.

 

We are Visual Creatures - We make decisions based a lot on what we see.  Obviously, the text is important but an engaging visual will capture more attention.  Statistics show that 85% of people will make a buying decision when they are able to see a photo or video of what you're selling.  Imagine using only text to describe a real estate listing.  Next, imagine describing the listing using a video or slideshow.  If you have a cell phone, you have the ability to quickly shoot a video and upload it to social media.

 

Are You Posting to Instagram?  - As long as you're creating a video or taking stills, why not post them on Instagram? You can save time by linking your Facebook and Instagram accounts.  A listing photo of the beautiful lake view or the chef's kitchen with descriptive text will increase your audience's engagement.

 

Is Your Content Easily Shareable? - Make sharing your content easy.  Include mobile-friendly share buttons on your social media posts. If you make sharing your content difficult, it won't get shared at all.

 

Search Engine Optimization - Use SEO best practices to ensure online visibility and to increase social media traffic.  Pinterest is a great social media platform for driving traffic to your website.  Properly optimized and linked photos and videos are indexed by Google.  Read my post, "4 Tips for Crushing It On Pinterest".

Google LOVES Pinterest, and is far more likely to give top rankings to a Pinterest board than a small website that doesn’t get much traffic or engagement. ~Kim Garst

Improving your content's search engine optimization gets more social media traffic.  And, it's a little time well-spent.

 

Use these 4 tips to improve your social media traffic.  It takes only a few minutes a day to get the results you're looking for.

Increasing your social media traffic begins with you taking the time to manage the various social media platforms efficiently. Building your audience will take time, but these tips will help you see the positive effects of your social media traffic.  

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Debbie Reynolds 05/08/2018 05:00 AM
  2. Roy Kelley 07/31/2018 01:00 AM
Topic:
ActiveRain Community
Groups:
Target Marketing
Marketing, Ideas and Methods That Work!!
Building Your Niche
Social Networks
Using Social Media For Business
Tags:
social media marketing for realtors
social media marketing strategies

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Rainer
86,414
Mike Kelly,CRS,CIPS
The MJKelly Team - Santa Rosa, CA
"One of Sonoma County's Natural Resources"

We need to be in the flow of our clients. They are watching re-hab shows on TV, visiting design sites and sharing with friends, family. Make it shareable. Kitten or puppy videos don't hurt either! 

 

May 08, 2018 06:38 PM #7
Rainmaker
391,225
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Thanks for sharing the tips that will help us keep pace with the changes in the business. Our success depends on how we are reaching and connecting with the consumer.

May 09, 2018 07:20 AM #8
Rainer
389,243
Anna Hatridge
Goodson Realty - Farmington, MO
Missouri Realtor with Goodson Realty

Thank you for sharing your tips to make it easy to get an online presence. 

May 09, 2018 08:28 AM #9
Rainer
435,135
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

These really are some good hints for making it work without wasting half a day.  Seems like creating the new content to be able to do SEO on is what the brain-burner is for me.

May 09, 2018 09:16 AM #10
Rainer
22,427
Eric Sztanyo
Keller Williams Advisors Realty - Cincinnati, OH
Cincinnati & NKY Realtor® | TeamSztanyo.com

Great post. I love the reminder that we are visual creatures. Great graphics and video will go a long way. Plus, on Facebook, they weigh their algorithm towards videos. So, you'll get more views. 

May 10, 2018 07:31 AM #22
Rainmaker
994,165
Corinne Guest
Corinne Guest, Realtor | Barrington Realty Company - Barrington, IL
Barrington Lifestyles

I am handing my Instagram account over to my eldest son today. He understands how to make it work beyond the basics. I know the basics but am hopeless at executing it, no time. We shall see how he does, he does promotions for several nightclubs.

 

May 10, 2018 07:48 AM #23
Rainmaker
154,326
Elaine VonCannon
Coldwell Banker Traditions - Williamsburg, VA

Great Post Pamela! This is very insightful.

May 10, 2018 07:59 AM #24
Rainmaker
737,216
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Great advice, still need to learn to optimize my pinterest posts, going to read your previous post now. Thanks.

May 10, 2018 09:08 AM #25
Rainmaker
58,382
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Great post Pamela... thx for sharing!

May 10, 2018 11:26 AM #26
Rainer
157,280
Corey Martin
Martin Presence Group - Ruston, LA
Real Estate and Management Solutions

Great tips for using social media to drive traffic. You are correct, we are visual creatures. As such, pictures and graphs should be an integrated part of our selling strategy. Thank you for sharing!

May 10, 2018 11:28 AM #27
Rainmaker
425,834
Greg Large
ERA Real Solutions - Grove City, OH
A Tradition of Trust

Thank you, timely post and I appreciate it as revamping social media strategy and need all the help I can get. Thanks!

May 10, 2018 06:59 PM #28
Rainmaker
3,751,567
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Pamela Cendejas ,

I'm so glad to see your post featured! Excellent tips to keep your social media strategy in play. Thank you!

May 11, 2018 04:41 AM #29
Rainmaker
1,214,159
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

I'm still amazed at the number of people writing or producing content that don't include any visuals or pics within them, Pamela Cendejas.  Great content and info to share, but "unshareable" on social media.  It just won't get any looks.  If the content is really noteworthy, I MAY take the time to add my own pics ... but if not or short on time, it doesn't get shared ...

Gene  

May 11, 2018 08:14 AM #30
Rainer
258,740
Stephen Turner
Gemcraft Homes (TriCorner Realty) - York, PA
The BIG Guy of NEW HOME SALES

some great useful tips, thank you for sharing. Sometimes less really is more!

May 11, 2018 11:40 AM #31
Rainmaker
146,370
Eva B. Liland with Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service

Thank you for those tips, if I only had time but I really do need to post more often. Its hard to do it consistently though.

May 12, 2018 07:36 AM #32
Rainmaker
363,855
M.C. Dwyer
Century 21 Showcase REALTORs - Felton, CA
Santa Cruz Mountains Property Specialist

Congratulations on getting your post featured Pamela Cendejas 

We can all use ideas to save time on social media

May 12, 2018 11:11 AM #33
Ambassador
3,895,982
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Pamela

Thanks for these helpful suggestions to improve our social media presence and increase our traffic. The additional links are appreciated! I need tro do more with both Instagram and Pinterest.

Jeff

May 18, 2018 07:13 AM #34
Rainmaker
1,452,044
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Thanks for sharing these quick and easy tips for social media.  There's no getting away from it these days.

Jun 10, 2018 05:54 PM #35
Rainer
486,098
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Pamela,

Great suggestions.

Aug 12, 2018 02:57 PM #36
Rainmaker
1,471,205
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Yes, I'm navigating towards Instagram as well, since story sharing is becoming very popular. 

Sep 03, 2018 11:00 PM #37
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Pamela Cendejas

Second Self Virtual Assistance (928) 692-3235
Free 1/2 Hour Plan of Action Consultation
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