by Patricia Feager, 5/8/2018
Some homeowners and their Agents use music to market homes. While some music is for selling, some is not...
Why Should I Use Music?
- Improve buyer's memory about houses under consideration
- Create a sense of inner peace for help in decision-making
- Bring a sense of cheerfulness
- Change the mood
- Calm the nerves of anxious buyers
Why Shouldn't I Use Music?
- The wrong music can be a turn-off
- If the music is too loud, buyers may be distracted
- Buyers may leave feeling more depressed instead of happy
- If the wrong music triggers the wrong memory, buyers may have no interest
- Music is subjective and may create the opposite effect
Something to Think About
While buying and selling a home may be exciting, it can also be very emotional. Although intentions may be good, nobody knows what is really going on inside another person's head. Be cognizant that not all people believe in your taste, style, choices, or has your attitude. Also, not all buyers are happy because they have to move. Some are more sensitive to the sounds in their surroundings. Ironically, the person in the next room or standing next to you, may not hear what you hear. People are highly formed at birth and have different temperaments. Some need it loud; others soft. The response to music is very surprising and may or may not be perceived favorable by the same or a different audience. If you choose to play music, choose wisely. The goal to marketing a home is to sell, not to entertain.
Article Written by Patricia Feager - Please Ask for Permission to Share