Some Music Is For Selling

By
Real Estate Agent with DFW FINE PROPERTIES 0506509

by Patricia Feager, 5/8/2018

 

Some homeowners and their Agents use music to market homes. While some music is for selling, some is not...

 

Why Should I Use Music?

  • Improve buyer's memory about houses under consideration
  • Create a sense of inner peace for help in decision-making
  • Bring a sense of cheerfulness
  • Change the mood
  • Calm the nerves of anxious buyers

 

Why Shouldn't I Use Music?

  • The wrong music can be a turn-off
  • If the music is too loud, buyers may be distracted
  • Buyers may leave feeling more depressed instead of happy
  • If the wrong music triggers the wrong memory, buyers may have no interest
  • Music is subjective and may create the opposite effect

 

Something to Think About

While buying and selling a home may be exciting, it can also be very emotional. Although  intentions may be good, nobody knows what is really going on inside another person's head. Be cognizant that not all people believe in your taste, style, choices, or has your attitude. Also, not all buyers are happy because they have to move. Some are more sensitive to the sounds in their surroundings. Ironically, the person in the next room or standing next to you, may not hear what you hear. People are highly formed at birth and have different temperaments. Some need it loud; others soft. The response to music is very surprising and may or may not be perceived favorable by the same or a different audience. If you choose to play music, choose wisely. The goal to marketing a home is to sell, not to entertain.

 

Article Written by Patricia Feager - Please Ask for Permission to Share 

 

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 dfw fine properties

 

DFW FINE PROPERTIES

                                        2900 W Southlake Blvd, Suite 180
                                        Southlake, TX 76092
                                        Office: 817-748-4800/FAX: 817-748-4900

                                         Patricia Feager
                                                        Cell: 469-951-4758

                                                        Email: patricia.feager@gmail.com

 

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Rainmaker
391,325
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

What a varied world we live in. Agents are different and have different view points and taste. This also means that the consumer will be just as varied.

What works for some will not work for others. 

Patricia Feager has found what works for her and the consumer she works with.

The great thing about Real Estate is we can all use our own strategies.

I selectively use music for an Open House. It depends on the property if I do or do not. I regularly hold Model Homes open for a builder and have music. It is low in volume and have never had one visitor even comment on it. It is low and does not interfere with conversation.

I think your post and the many comments have been enlightening.

Thanks

May 10, 2018 07:11 AM #54
Ambassador
1,341,842
Gayle Rich-Boxman Fishhawk Lake Real Estate
John L Scott Market Center - Birkenfeld, OR
"Your Local Expert!" 503-755-2905

Patricia, excellent and  unusual! I was fascinated by Andrew Mooers | 207.532.6573 info on this. Very thorough. On my nature videos, I'll occasionally choose music and it's great fun to figure out what works. A multi-dimensional experience and multi-sensory one can speak volumes about professionalism. And raise interest! And make it memorable. But, you have to know your audience, and it's definitely case-by-case. Congrats on the feature! 

May 10, 2018 07:46 AM #55
Rainmaker
154,326
Elaine VonCannon
Coldwell Banker Traditions - Williamsburg, VA

This is very smart! I didn't think about the music and it's impact on potential buyers. Thanks for sharing this Patricia!

May 10, 2018 08:01 AM #56
Rainer
65,097
Chrystal Safari Roy
Real Estate Realty LLC - Charlotte, NC - Charlotte, NC
Luxury Property Specialist

Interesting topic, Patricia! I definitely agree that music can be distracting, if it's too loud or not the right type of music. I like the last line of the blog. Very true! 

May 10, 2018 09:37 AM #57
Ambassador
1,791,076
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

As long as it's in the background and quite muted, I wouldn't mind. If in doubt - do without. Music in the right application has the power to set the stage - that's why I spend considerable time choosing the right music for our videos. As for most of our Viewhomes - the sounds of nature happening right outside the windows tend to do the trick nicely. 

May 10, 2018 09:55 AM #58
Rainmaker
3,213,850
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Patricia. You made this point very well. Like fragrance, music can be a distraction to some.

May 10, 2018 11:10 AM #59
Ambassador
3,071,971
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Interesting take on whether a seller should play music in their homes during showings.  Personally, I don't like it.  However, I do like it at open houses so that visitors can have a sense that I am not eavesdropping on them.

May 10, 2018 05:42 PM #60
Rainmaker
1,387,702
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Sound response is definitely different from person to person. I love to hear wind chimes tinkling in the wind, but I know others can't stand that "noise." Some people might love to hear classical music in the background at a showing and others can't stand classical. It is important to carefully choose whether to have music, and if yes, what kind to have.

May 11, 2018 10:12 AM #61
Rainmaker
1,947,577
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

John Wiley - I appreciate all that you added to the value of this AR post! So far, I think it is fair to say everyone agrees that it is subjective. Music can certainly be a mood changer!

I find all the comments here so interesting. Everyone comes from a different perspective. I'm of the mindset that I question, why am I doing this, is it because everyone else is, or because someone told me this was an effective marketing strategy? I never did jump on bandwagons. 

Feelings are very personal. So are scents. I learned my lesson and started thinking differently back in the late 70's. I was renting then and scented candles was the in thing! Plus, because I was still very young, I just had to have music playing in the background. One day when the landlord stopped by to pick up the check, I wanted him to see how much I appreciated the house I was renting, so I lit candles and played soft music. Within 10 seconds, his pupils shot daggers and me and said, "what did you do, turn this place into a French w*#%# house?" 

I was mortified! Ashamed! Deflated! Embarrassed! The Landlord didn't know, that years prior,  if my father didn't make arrangements for me to get married, I would have been a nun. That was the day I never got on any other persons bandwagon again. 

May 11, 2018 10:25 AM #62
Rainmaker
1,947,577
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Gayle Rich-Boxman Fishhawk Lake Real Estate - I always love to see your videos. You always do them tastefully. Playing nature tunes to sell lake properties seems very appropriate to me. You want the cabins on the lake to blend in with nature - that's precisely who your target market is! I think Andrew Mooers | 207.532.6573 made that point very clear when he mentioned loons on the lake. 

The challenges of creativity in marketing can be very successful, or a complete failure. If the activity in every brain was the same, it would be easy to market the same to everyone. But the reality is, the environment in a City is very different than Rural. Finding the right balance and knowing your area and the environment where you live is critical for success.

I know you're successful! I really dig your lifestyle!

May 11, 2018 10:32 AM #63
Rainmaker
1,947,577
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Elaine VonCannon - These are difficult decisions to make when marketing. I don't follow the crowd. I study human behavior and observe people. For example, there's a grocery store near my house. They play late '60 music. Over the years, I've noticed most shoppers are baby boomers. Many shoppers respond to the music while shopping simultaneously.

I could feel they were upbeat and not even paying attention to the cost of products or what they were putting into their shopping carts. In other words, I observed the baby boomer shopper's hormones were less stressful about cost and more focused on the feeling of being young, carefree, and high spirited. Could this result in making more purchases than necessary? Hmmmm that is the question! 

May 11, 2018 10:41 AM #64
Rainmaker
1,947,577
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Chrystal Safari Roy - I like the spelling of your name and your Middle and/or second name too!! I would be interested to know how you got that name! It's quite beautiful and unique!

Like yourself, I also find that if the music is too loud, or not to my liking, it has a negative effect on me. Or, if I liked it once upon a time, but had a bad experience that I associated with that song, it could instantly change my mood. 

These are things we need to be cognizant of when marketing. Also, it's a pleasure to make your acquaintance here on ActiveRain!

May 11, 2018 10:45 AM #65
Rainmaker
1,947,577
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Debb Janes EcoBroker and Bernie Stea JD - When in doubt dont, has always been my motto. Urban versus Rural. Loud versus soft or somewhere in between.... We all need to be marketing to the targeted people in our area. Unless one really knows their market well enough to know what is effective or offensive, it's better to play it safe. Causing people to stand up and take notice that results in something positive is much better than standing out and causing others to run. 

When it comes to marketing, you are Queen and King!

May 11, 2018 10:50 AM #66
Rainmaker
1,947,577
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Michael Jacobs - So true! People are very sensitive to different types of senses. You might enjoy my comment to John Wiley, so here it is again:

I find all the comments here so interesting. Everyone comes from a different perspective. I'm of the mindset that I question, why am I doing this, is it because everyone else is, or because someone told me this was an effective marketing strategy? I never did jump on bandwagons. 

Feelings are very personal. So are scents. I learned my lesson and started thinking differently back in the late 70's. I was renting then and scented candles was the in thing! Plus, because I was still very young, I just had to have music playing in the background. One day when the landlord stopped by to pick up the check, I wanted him to see how much I appreciated the house I was renting, so I lit candles and played soft music. Within 10 seconds, his pupils shot daggers and me and said, "what did you do, turn this place into a French w*#%# house?" 

I was mortified! Ashamed! Deflated! Embarrassed! The Landlord didn't know, that years prior,  if my father didn't make arrangements for me to get married, I would have been a nun. That was the day I never got on any other persons bandwagon again. 

May 11, 2018 10:53 AM #67
Rainmaker
1,947,577
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Chris Ann Cleland - There is nothing I dislike more than being in a vacant house without some type of sound or something to read. But when people come in, I suddenly think, is that music is too loud! Or I start paying attention to how the people react. 

Once I had a beautiful home listed for sale. The owner stopped by and turned on the music. As he was still in the house, buyers walked inside and one of them said, "you can tell what these people are like by the sound of their music." At first, I didn't know what to make of that comment, until the woman laughed and they started whispering to each other. I never knew what they said, and personally, didn't want to know. As soon as the Seller left, I shut the surround sound intercom music off. 

Lesson learned - the human voice is just as unique as the sound. You just never know what people are thinking. 

May 11, 2018 11:00 AM #68
Rainmaker
1,947,577
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Kat Palmiotti - Music - for some it is as tranquil as Valium; to others it can be as jittery as an upper! Every generation has their own style but throw in a bad thought about a period in time when that song or the music was popular and that could be disaster! 

When an Agent is selling a home, this is their opportunity to sell the property, not the music. Some good intentions backfire or go flat. 

Thanks, Kat!

May 11, 2018 11:05 AM #69
Ambassador
3,981,808
Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

I feel the music chosen must be done very carefully to match the home. Those with no music leave me feeling flat and missing something. Congrats on the feature, Patricia.

May 12, 2018 07:49 PM #70
Rainmaker
5,220,800
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations on your feature recognition. I never used music for my real estate marketing.

May 15, 2018 08:03 AM #71
Rainmaker
175,822
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

I showed a lovely home a few weeks ago. The minute I walked in, I couldn't help but notice the music. Luckily, I tuned it out quickly. 

May 17, 2018 10:39 AM #72
Rainer
486,198
Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Patricia,

That is why you have to find a blah muzak channel, if you want something in the background.

Aug 03, 2018 12:29 PM #73
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Selling Homes Changing Lives
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