Proper pricing is always important. Houses new to the market, priced properly combined with an effective marketing campaign will drive the most buyers to view the home in the first 2 to 3 weeks. After that, traffic will significantly decrease. If sellers are not priced properly from the get go, particularly in this market, they are always playing catch up with the market, the listing eventually becomes stale and the agent has an unhappy seller to deal with. We, as agents, are hired by the clients to SELL their home. It is important to educate them on the current market and its trends. It is our job to provide them with all the information necessary so they can make an informed decision. If you do this and they still want to price their property above what it should be, then you, as an agent, have to make a decision as to whether you want to take that listing, knowing you will have to approach the seller for reductions or if you should turn it down.