Is Your Agent Bio Ready for Summer?

Services for Real Estate Pros with Marte Cliff Copywriting

Summer is nearly here and buyers and sellers are looking for the right agent to help them accomplish their real estate dreams and goals.

Will your bio show them that YOU are that agent?

Right now would be a good time to take a look and ask yourself if it sets you apart from the dozens of other agents who will be competing for those same buyers and sellers.biography

Does your bio reflect your business philosophy? Does it emphasize your strengths – like your fantastic listening skills, your patience, your negotiating abilities, or your expertise in determining that “just right” price for a home? Does it reveal your market knowledge?

Will it appeal to people in your niche? You may not want to turn away any client, but if you have a niche, your bio should identify it.

While you’re checking, look to see if it needs updates. Have you earned a new designation or won an award? Have you stated your years in real estate – and not changed it since 2015?

Real estate is personal, so…

There are some who will disagree with me, but I believe that since real estate is such a personal profession, your bio should also give potential clients a reason to be drawn to you on an emotional level.

golf clubIn addition to revealing your personality, it’s good to offer a few words about your personal history and your current non-work pastimes. They may identify with one of your past professions, with the city where you grew up, or with a school you attended.

They may be drawn to you because you share an interest. Are you a golfer, a dog lover, or an avid fisherman? Do you volunteer your time to a local cause? If so, your bio should tell them.

These are a few of the things that will help potential clients see you as someone who is “like them” in some way – and therefore to be trusted.

Does your bio really matter?

Yes, it does. Studies show that the “About me” page is one of the most widely read pages young businesswomanon a small business website. Your bio (or profile) is also one of the things people look at when they find you on social media sites.

People want to know more about people they plan to do business with, and the about page or profile page is where they go to get that information.

This is not the place to use the trite expressions about service and customer care that hundreds of other agents before you have used. Your bio should be exclusively yours – because you are like no other person on earth.

Can a new agent have an effective bio?

Of course. If you’re new at real estate, you’re new at real estate – you’re not new at being you. You have a philosophy, opinions, strengths, and a personality that’s all your own.

And, since you’ve no doubt been exposed to other agents over your lifetime, you have a good idea about what’s important to clients, and how you want to conduct your business.

Go here to see how I create bios for new agents.

Do you have an effective bio right now?

If not, now is the time to get started.

You may be comfortable writing it yourself, but many agents are not. They write blog posts, community pages, and every other page on their websites, but when it comes to writing about themselves, they get stuck. And that’s why their otherwise excellent websites still have no bios.

So if you still need a bio and you need some help, get in touch. If we get started soon, it can be on your website, your broker’s website, and all your social media pages before the summer frenzy begins.

If you’re interested in the process I use to create agent bios, you’ll find it here, and if you’d like to see samples of bios I’ve written, you’ll find them here.

Write me at: or call 208-448-1479. If I miss you, I’ll call back as soon as possible.

Biography image courtesy of Stuart Miles
Golf club Image courtesy of Gualberto107 at
Young businesswoman Image courtesy of imagerymajestic at


Comments (20)

William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I need to freshen it up  a little real soon.

May 08, 2018 12:04 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Don't procrastinate, William Feela - it will be Labor Day before we know it!

May 08, 2018 01:07 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


We just did that, because of someone not understanding that we work around the globe, not just in our state. A

May 08, 2018 04:05 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Marte,

I love this because you are so right. My assistant has a daughter who is a new agent in Houston..she just got a listing because she is in a weight watchers group (certainly doesn't need it) and they called her! Just proves your point!

May 08, 2018 04:45 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Ron and Alexandra Seigel - I'd say that's pretty important information to share!

It may be silly, but it's true, Dorie Dillard - we tend to trust people more if we connect with them in some manner - whether it's a hobby, a past job, or somewhere we've lived in the past.


May 08, 2018 08:39 PM
Sally K. & David L. Hanson
EXP Realty 414-525-0563 - Brookfield, WI
WI Real Estate Agents - Luxury - Divorce

If writng is not your thing...especially about to call Marte Cliff and  let her shine your profile to attract the best clients.

May 09, 2018 02:08 AM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Great point about making the Bio reflect what you are.

I am going through the process now of updating. It is time consuming but very critical part of the business.


May 09, 2018 07:32 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thank you Sally K. & David L. Hanson - and if you want to learn how to serve divorcing clients, get in touch with Sally!

John Wiley - Yes, it is time-consuming, especialy if you have a profile posted on numerous sites.


May 09, 2018 09:22 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Marte Cliff - What I love about you is your caring nature. You nudge us all in the most positive way without being condescending. I love your wake-up calls to action!

I recently revised my LinkedIn because I received a request from a person I really wanted to reconnect with. What an awakening that was. I immediately revised my bio there; yet there is more work to be done. 

Thanks for being the guiding light here on ActiveRain! I appreciate you very much, because you always take notice and want everyone to succeed. I wish the same for you. 

May 09, 2018 10:11 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thank you Patricia Feager - I appreciate your kind words. There is always more work to be done, isn't there?

Yesterday when I was adding links to this article, I realized that the link from my bio page to the page on new agent bios was broken. I had to stop what I was doing right then and fix it. It was a nuisance - but I did give thanks for finding the error.

May 09, 2018 10:18 AM
Melissa Spittel
Coldwell Banker Residential Brokerage - Westminster, MD
"Achieving Results Together "

Need to update mine. Thank you for the reminder!

May 09, 2018 10:26 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Marte, I would have missed this post had it not been for our friend Patricia Feager  shout out, you need to check out what she wrote as an intro to your post, Endre

May 09, 2018 10:50 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Melissa Spittel - Our websites seem to need updates from day one... There's never a lack of something to do, change, fix, or add.

May 10, 2018 11:38 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Endre Barath, Jr. - I did see that, and was astounded by her kind words. As I wrote to her, now I'll have to work extra hard to try to live up to her praise.

May 10, 2018 11:40 AM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Marte Cliff - great words of wisdom.  I have emphasized many times to the agents in our brokerage the importance of a bio that shows your experience and expertise in real estate, but also personal items a potential client can relate to. Last fall one of our agents connected with a buyer due to the fact she noted in her bio she used to be a professional road cyclist. Another connected with a buyer because he had built his own home.  Another because of her name (her first name was the wife's name and her last was the client's husband's name). And these do need to be updated as things change and new experiences and designations are obtained.

May 20, 2018 04:37 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Hi Lynnea Miller - I love your examples. We do tend to be drawn toward people who share our interests, past jobs, home towns, etc.

And yes - bios need to be updated, especially those that say you've been in business for X number of years. Change that to "Since _____." Then it will be one thing that doesn't have to be updataed.

May 20, 2018 08:20 PM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Oh, I SO need to phone you - it's just been so darned busy here that I haven't had time to take care of things like this but, REALLY need to do so!

Thanks for the push, Marte!

May 27, 2018 12:47 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

You're welcome Debe Maxwell, CRS - Pushing (my husband calls it nagging) is one of my best talents.

May 27, 2018 01:21 PM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Marte,

Guess, I should take a look to see, if they are still up to date or if change is in order.

Aug 12, 2018 03:05 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Dörte Engel - Time flies so quickly - it's always good to check and see if anything has changed.

Aug 12, 2018 03:23 PM