If Your Site Doesn't Have an SSL Cert. You're Behind

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

SSL Certificate (Secure Sockets Layer). That's the httpS at the beginning of your website domain address. They've been around for a couple years now but they are getting more and more important and if you don't have one, you're already behind the times. 

I haven't blogged in a while but the ideas keep building up. I need to share this information because we are seeing more and more sites buying SSL certificates and attaching them to their site. This is imperative and inevitable. So much so, many people may not even click on your site if it's not secure. You might be losing a lot of business because of it. 


What it does

It protects your website and amps up the security. It encrypts all your website data with 256-encryption and all your reader's information like credit card numbers, email addresses and other valuable data that you don't want just anyone to have. This includes login information for newsletters and IDX searches. 

It also boosts your ranking. Google is not ranking sites without an SSL certificate as high as those that do. Google will flag these unsecured sites and most of your customers, when given the choice, will choose a website that is secure, especially if they know they are providing their information to you. 


Can you have one?

By now, most websites should allow for an SSL certificate but that may not be the case. Wordpress is the easiest to add a certificate too because of the level of control. Other IDX websites like Point2, iHomes, Cevado, Real Geeks and others should be compliant at this point but you can call your registrar and ask. ALSO, it's important to ask if their certificate covers the www. and the non-www. addresses. (Meaning their certificate covers a domain like this: https://www.westbloomfieldhomes.com AND https://westbloomfieldhomes.com)


How Much is it?

You can buy one through godaddy.com for about $60 per year. Unless you have multiple subdomains like this: https://www.blog.keytothebay.com where you have a blog off-site but as a subdomain of your actual site, you only need the standard one. Don't buy the Wildcard one unless your web developer tells you that you need to. If we install this for you we charge $75 because it takes about an hour. Honestly, if you don't know how to do it, I would recommend having someone else do it but you can possibly do it yourself and godaddy may help you... may.

Here's a little trick though for a great deal. Look for a godaddy coupon like this:

 SSL Certificate

You can get a great discount on the certificate and anything else you want to buy from them. Kinda neat! But again, if you haven't moved your site into the realm of security, you'll slowly drop and get fewer and fewer leads and views. Just do it. It's time. And if your website provider doesn't offer this, it's time to move to a new platform.


Feel free to give us a call anytime for help with your SSL certificate, new website design, IDX solution help or just some help with SEO. We would love to help ramp up your online marketing.


Image By Fabio Lanari - Internet1.jpg by Rock1997 modified., CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=20995390 | Originally posted on https://personalseo.com
Posted by

Personal SEO Tim and Tammy Emineth

Personal SEO Facebook Page Personal SEO Instagram Page Tammy Emineth Pinterest Page Personal SEO Linkedin Page Linkedin Page


Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (39)

John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

I think most people browsing don't have a clue about the secure designation

May 10, 2018 04:31 AM
Tammy Emineth

possibly.. but you might be surprised.

May 10, 2018 09:18 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Tammy Emineth ,

What a great post on so glad to see it featured! The comments are enlightening too! Thank you Ronald Gombach for your comment..good to know.

May 10, 2018 04:33 AM
Jonathan Bowen
Hub Edge Realty - Stoughton, MA
Advice. Education. Guidance.

I just got one last year! My web guy didn't think it was necessary at the time but I knew things would be changing rapidly... Yay!


May 10, 2018 04:48 AM
Frank Lay and Lori Hula-Lay

Nice Site..

May 10, 2018 09:12 AM
L. Scott Ferguson
Ask4Ferguson - Your House-SOLD Name in Real Estate - West Palm Beach, FL
Sunny Florida Real Estate Professional

Tammy!  Great info! Very valuable! Thanks for sharing!

May 10, 2018 05:22 AM
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

My site is through Homes.com and I checked with them a year ago and they were not even thinking in that direction. Thanks to your timely post,I checked in again today to see if any progress had been made .

May 10, 2018 05:23 AM
Tammy Emineth

did they?

May 10, 2018 09:19 AM
Foster Smith Summerville

I've got a call in...I'm not very hopeful.

May 11, 2018 04:24 AM
Eric Sztanyo
Keller Williams Advisors Realty - Cincinnati, OH
Cincinnati & NKY Realtor® | TeamSztanyo.com

Good heads up and reminder. There are certain hosting platforms (probably most of them now) that will make the SSL Cert easy to install. I use Dreamhost, and they offer a free SSL Cert for my hosted domains. 

May 10, 2018 05:43 AM
Ron Aguilar
Gateway Mortgage Group - Saint George, UT
Mortgage & Real Estate Advisor since 1995

thanks for the post, SSL has been the trend all year.

May 10, 2018 06:22 AM
John Wiley
Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

This is an interesting post as I was just reading about the EU's Data Protection Directive-GDPR, that applies to ALL EU citizens. Since we do business with many of these citizens, we will fall under the guidelines and face very hefty penalties for our failing to protect their data.

I think all agents need to make sure their websites are set up to adequately protect data.

Thanks for the post.

May 10, 2018 06:27 AM
Debbie Gartner

Yes...this is my project for the week.  All of us should be doing it.

May 10, 2018 08:38 AM
Tammy Emineth

That is my next post.. it will be interesting for sure.

May 10, 2018 09:19 AM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Been there done that and it was super easy considering Tim and Tammy Emineth did it for me.  Thanks guys!  

May 10, 2018 07:48 AM
James Grant
Asheville, NC

Hello, Tammy, Yes Indeed! if you don't have SSL cert your site might be encountered a lot of problems. Thanks for sharing!

May 10, 2018 08:29 AM
Frank Lay and Lori Hula-Lay

Thanks so much Tammy, just got my website updated NOW...they said by July 2018 this will be almost mandatory if you want to be found on Google... If you are with godaddy?  I used a great coupon joinhoney.com/ref/uye1l9

   and saved  twenty dollars on the purchase of $74.00 per year...will probably work with other servers too...thanks again..!!

May 10, 2018 09:09 AM
Tammy Emineth

gotta love those discounts!

May 10, 2018 09:20 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Thanks Tammy. I will have to inquire what my REMAX site is doing with this.

May 10, 2018 01:16 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Thanks for the information and congrats on the feature Tammy! I will look into it and may use the coupon that Frank and Lori offered.

May 11, 2018 06:38 PM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Well, I had to Google for more information because my first question is how do you know if you have it already?

Answer: Google says you will have a green lock in your URL bar.

Answer: Your URL will contain https.

I also found a free Wordpress plugin for Cloudfare:

But they offer 3 choices, and you probably pay to upgrade to level 2 or level 3. They made it look so confusing, I'm just asking my website company to do it for me, LOL.

May 12, 2018 08:05 AM
Tammy Emineth

Sorry Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents  for just getting back with you. Yes, if you have the S in the HTTPS before your domain in the address bar you have it. But I would check with your webmaster or host to see if they can add it. Some are free, others are not, but it's still important to get. 

May 24, 2018 03:51 PM
Eva B. Liland Century 21 Doug Anderson
Century 21 Doug Anderson - Lancaster, CA
Glad to be of Service 661-714-1643

Buy cheap SSL's is something that I am about to do and its only $6.99/year if you buy aan SSL for 2 years. What it does for you is to encrypt everything and if I understand it correctly, you also get ranked higher.

May 12, 2018 08:15 AM
Tammy Emineth

Yes you will get ranked higher! Google is looking for this now. And there are discount places, just make sure they don't tack anything else on there while they're at it. ;-) 

May 24, 2018 03:52 PM
Robert Vegas Bob Swetz
Las Vegas, NV

Hello Tammy and great post with some great information.

I wrote a new post about reaching out to ActiveRain members that are following me at the AR network, your name showed up #77 on my list.

Have a wonderful Memorial Day weekend  2018 ... ;o)

May 27, 2018 11:38 AM
Dana Hollish Hill
Hollish Hill Group, JPAR Stellar Living - Bethesda, MD
REALTOR * Broker * Coach

I have a newer site with the green lock and an older siute without. Tammy - I need your help. 

Jun 18, 2018 10:34 AM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Tammy,

I was wondering how this works. Thanks.

Aug 03, 2018 12:22 PM
Jack Tenold
Jack Tenold LLC - Spokane, WA
Specializing in Reverse Mortgages

As usual, thanks for ALWAYS sharing your knowledge.  Good stuff! 

Aug 24, 2018 04:00 PM
Mariya Adems
TechUntouch - Alameda, CA
Mariya Adems is a Digital Strategist female.

Buying Cheap SSL Certificate for your website means to secure your website from warmfull activity.

Oct 31, 2019 02:18 AM