What is the "Magic Bullet" for Social Media Success?
There really is no "one-size-fits-all" approach to social media success. There are, however, things that are consistently important in all social media marketing. We know it takes a lot of work and you must be willing to put in the time. Start with the following "magic bullet" strategies to start seeing a positive difference in your efforts.
Content, Content, Content - Meaningful content is essential to all social media realms. Know your target audience and provide quality content that speaks to them. Include your teaser text and link to your latest blog posts, videos, inspirational quotes, infographics, and videos. Short on ideas? Share other people's valuable posts.
Know Your Tribe - Studies have shown that people will engage more with people they already know. Search for your contacts or import them into your social media accounts. Ask them to connect with you. Send out a tweet to your Twitter followers and ask them to connect with you on your other social media networks, too.
Consistency Counts - Social media success requires consistent posts. One way to do this is by scheduling your posts in advance. SmartSheet.com offers several Excel scheduling spreadsheets. Decide what you're going to post, links, graphics, and text and add it to your schedule. HootSuite provides another simple way to schedule posts. Once you've decided what you'll post, schedule it in advance on the HootSuite calendar. You will have consistent posts. When you have more to say above and beyond what you've scheduled, add it "by hand" to your social networks. Setting aside scheduling time once a week saves a lot of time in the long run.
Be Sociable - Social media interaction is imperative for building your audience. Reply to other people's posts, retweet and share, like, reply, and mention. This quickly takes your one-way communication to a robust two-way communication. Be genuine and authentic. Controversial topics must be done with caution and respect.
"If you can't say something nice, don't say nothin' at all." Thumper, Bambi
Interact with influencers in your industry. Follow and interact with them on a daily basis. Engagement is important to your success.
Using these four magic bullet strategies for social media success will move your business toward consistency and genuine community.