Why Do We Continue to Do This?

By
Real Estate Agent with GreatWest Realty DRE# 00827565

Why do we continue to do this? We post flyers and real estate ads with a great deal of information, but we often purposefully exclude price.

Years ago we did it because we hoped our flyers and yard signs would make our phone ring. However, with the advent of Zillow, Trulia and other on-line websites which provide an interested party the same information, PLUS price at the few taps on a keyboard, it seems futile to continue the practice.

For example, recently I have read several “New Listing” notifications here on ActiveRain. There was the usual plethora of information given, but no price! Because their blog ad didn’t provide it, I simply plugged the address into a Google search, and popped up several links to various sites on the internet which provided the desired list price. BUT, along with it, came the names of other agents, via Zillow, Trulia, Realtor.com, etc. So, in essence because readers had to leave the “Just Listed” blog where a blogger has provided all information needed about the property, they had left the site to go elsewhere to get price, and they lost connection with the agent who listed the property.

 

What are your thoughts on this?

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Best Practices
Location:
California Sacramento County
Groups:
Dedicated Bloggers
Diary of a Realtor
Bartender, Make it a Double
Old Farts Club
Tags:
evolving real estate marketing trends

Spam prevention
Show All Comments
Ambassador
3,266,655
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

            Thank you Myrl. 

May 12, 2018 06:00 PM #28
Rainmaker
849,062
Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Myrl Jeffcoat - I flat out agree with you entirely. I use that psychology to get people to click directly to my actual listing....see below.

I include a link to my actual website that has a lot more information than I post in my AR post. I make it bold and highlight it. Everything BUT my AR post has the price of the property. Why? I want people to click to to my listing information that has videos, flyers, and anywhere from 20 images plus. It also has the price right at the top of the actual website listing. IF there are other documents to share, I include those as well. I generally know if I am going to have to reprint and supply accordingly.

If I make a price adjustment, I redo all the material.  This gives me more SEO power. There is another set of new content out there with the new pricing. 

May 12, 2018 07:07 PM #29
Rainmaker
1,692,252
Patricia Feager
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Myrl Jeffcoat - Texas is a non-diclosure state. That is why I don't.

May 13, 2018 12:36 AM #30
Rainmaker
4,212,790
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Good morning, Myrl Jeffcoat I always post prices online.... I don't in our local monthly newspaper because it's only once a month and prices will change if the home stays on the market...... I post the photo and an address.... and when someone drives by, they will either call or call their buyer agent...but everything online has a price.

May 13, 2018 04:33 AM #31
Rainmaker
2,599,346
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Good morning Myrl. What once worked as a hook now acts as an escape! Enjoy your day!

May 13, 2018 04:40 AM #32
Rainmaker
3,681,697
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl,

Somehow, I missed your post last Thursday!  I am so happy that Kathy Streib added it to the list of ahah moments, and we heartily agree with you.  All of our clients list the price. On the high end it is sometimes listed as "Price Upon Request".  That means that none of the aggregators know the price.   They have to call the agent to find out.   A

May 13, 2018 08:10 AM #33
Rainmaker
397,192
Bill Dean
Haggerty Team St. Louis, Mo. - Fenton, MO
William Dean - Broker, Salesperson

I whole heartedly agree it is now counterproductive because as you said, they will be on another site and likely calling another agent!

May 13, 2018 11:33 AM #34
Rainmaker
2,964,392
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good evening Myrl. I have never understood this either. Nice and important post.

May 13, 2018 11:56 AM #35
Rainmaker
851,923
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Can't say that I ever used a tactic where price was omitted, although, an address or two may have not been presented at times. Working within a CRA has its challenges and this method alleviated some of that. Here via Kathy Streib 

May 13, 2018 01:35 PM #36
Ambassador
3,550,663
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Hi Myrl

Glad to see this featured! I think you made an excellent point especially considering how accessible information is these days. I often don’t include the price here in AR because there are links to the main single property website with all the information a buyer would want and need.

Jeff

May 14, 2018 11:10 AM #37
Rainer
4,970
Laurie Marra
Coldwell Banker West Shell - Mason, OH

This is such a great point!  It's always been a personal pet peeve of mine when getting agent to agent emails as well.  Additionally, when an agent has been fortunate enough to have their ads capture the attention of consumers, the idea is to generate a lead rather than instantly steer them in the opposite direction.  Just doesn't make sense to me either.

May 14, 2018 06:28 PM #38
Rainer
320,932
Jana Holmstrup
Jana Holmstrup - VP Ops - Kings Mortgage Services, Inc. - Visalia, CA

Excellent and right on point!

May 14, 2018 06:47 PM #39
Rainmaker
263,953
Jeanne Gregory
RE/MAX Southwest - Sugar Land, TX
The most important home I sell is YOURS!

This and sometimes they leave off the subdivision. Southwest Houston is a large area.

May 14, 2018 07:01 PM #40
Rainer
436,260
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Would anyone do business with someone who is vague, secretive, or dare I say deceitful? When I see flyers, marketing materials that don't list the price of anything, especially real estate, I walk away.  That strategy IMO is used by desperate agents and not professionals. Great post.

May 15, 2018 01:22 AM #41
Rainmaker
1,345,113
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Maybe because they’re expecting a price change soon? Sometimes I am hesitant to print up a bunch of flyers with the price when I know there’s a price change coming soon.

May 15, 2018 09:08 AM #42
Rainmaker
210,285
Dale Taylor
Re/Max 10 New Lenox Illinois - Frankfort, IL
Realtor = Chicago Illinois Homes Townhomes Condos

Before I started in real estate I walked in a real estate office and asked the the Agent sitting at the up desk please help me understand why you do this? She answered me politely saying so you will call us. I told her did it ever occur to your industry buyers will call anyway when they think they are ready? Instead, I have to come in here irritated because you all can’t seem to get what we really want from you! She turned out to be one of the first Agents I cooperated with when I activated my license. I remembered my frustration, so from the very start I included the price in the little one line ads I began to run in the Chicago-suntimes at the time. I sold over 30 homes that year from those little cheap ads I was spending less than $10 on way back then. Wow! Your post really triggered a memory for me👏🏽.

May 15, 2018 09:11 AM #43
Ambassador
2,672,003
Paul S. Henderson, REALTOR®,CRS,
RE/MAX Professionals. - Tacoma, WA
Tacoma Washington Agent/Broker & Market Authority!

I still ponder the price dilemma as some say we waste money when have throw flyers away with price adjustments Myrl

May 15, 2018 01:24 PM #44
Rainmaker
435,654
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Specializing in Brookside, Waldo, Prairie Village

I think some agents don't put price on a flyer b/c if there is a price change--they don't want to reprint flyers! or they expect a call to find out price.  Not my strategy--I  list the price!

May 15, 2018 08:40 PM #45
Ambassador
1,552,163
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Agree with you, but sometimes, if we want someone to click on a link, it makes sense to leave the added information off -sometimes pricing - and hope they'll click the link to get the instant gratification of knowing the rest of the details. D 

May 17, 2018 02:52 PM #46
Rainmaker
442,158
Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...Finding Your Place In The sun!

I was taught early in my career that if you leave the price off the listing you leave the buyer without the drive to call you! WHY? Because if you leave the price off the ad you imply that it is too high for the buyers who are looking! Now, I ask you: Is that dumb or what??? Put the price on the ad---what are you afraid of???

May 17, 2018 07:34 PM #47
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
2,132,944

Myrl Jeffcoat

Greater Sacramento Real Estate Agent
Ask me a question
*
*
*
*
Spam prevention