There are many rules about blogging.
Don't talk about this or that.
Keep your post aesthetics in mind and avoid the dreaded wall of words.
Know your audience.
There's a lot of unwritten stuff too that you have to take into account in a forum such as ActiveRain.
Play nice in the sandbox.
Don't try to steal traffic from another blogger to your own post.
And then you have your federal, state and local (and even brokerage) rules.
Depending on your state's interpretation, every blog post is advertising, so do you have your EHO symbol present? Broker's name?
Is your team name bigger than the brokerage's name? (that's a no-no in Ohio, you can be equal to, but never bigger).
Have you read your brokerage's social media policy? (assuming they have one). You might find out your broker wants to review your posts and has the right to tell you NO for that bee hive kicking post you planned.
And yesterday Cincinnati MLS announced that effective in 10 days, NO SOCIAL MEDIA POSTS ABOUT NEW LISTINGS UNLESS THE HOME IS IN THE MLS FIRST!!!! So those sneak peak, here's what I'm bringing to market in 5 days so get in touch with your agent blog posts? Buh-bye. At a minimum our listings have to be entered in MLS in the Coming Soon category, or there better be no tweets, Facebook posts, Instagram pix or anything else. You can't even HINT that you've got a new listing coming up in Countryside subdivision, because if another agent can't see the same thing you know, it's going straight to your checkbook.
So take a look. Check your MLS rules and state rules regarding social media. Make sure you know what you need to know to avoid hot water for what you're doing with your keyboard.
Until next Tuesday, just Ask An Ambassador if you need help!
Bill of Liz and Bill aka BLiz