YouTube Thursdays - The Art of the Interview Video

By
Real Estate Broker/Owner with ViewHomes of Clark County - Nature As Neighbors

You Tube Thursdays - The Art of the Interview

 

 

Interview videos allow you to promote others in your community - and it's a natural form of networking. Showcasing local businesses, educators, and community leaders is a smart way to build visibility - for them, and you.  Plus it builds good will. 


Naturally, you don’t want to blindside someone. Stop by, or phone, in advance, and explain what you want to do. Schedule a good time to conduct the interview. 

 

Here’s are ten tips based on my ( Debb here) years as a TV/Radio broadcaster.

 

1. Don't forget the basics! 


Good lighting, good audio, good camera techniques, and a story board are musts. 

 

2. Prepare for the interview.

Preparation is always important. Naturally, you want to do some preliminary research, but don’t go overboard. Be open to discovery. (See #4) 

 

3. Craft your questions carefully in advance.

If they can answer with a simple yes or no, revise the question. 

Open-ended questions help foster dialog, and will elicit much better responses for your video. For example, “Do you enjoy owning a coffee shop?” versus  “ What made you decide to open a coffee shop?”

 

4. Set the interview subject at ease. 


If you’re warm and gracious, it sets the tone of the interview. Further, let them know you can edit out any awkward moments. Your goal is to make them shine, right? Share that with them up front. 

 

5. Ask them to preface the answer with the question - it will help ensure they are the star of the video.

Their answers will then have context,  and you won’t need to include you, and your question, in every response. 


For example, “I decided to open my coffee shop because….” As opposed to the need to include your question “What made you decide to open a coffee shop.”


6. Listen to their responses carefully. 


Ask follow up questions to clarify if necessary. Don’t be afraid to veer from your list of questions. Spontaneity might lead to better conversation. And, ultimately a better video!

 

7. Don’t talk over your subject, or feel the need to give responses. 


It’s natural to want to interject with agreement and dialog filler, such as, yes, right, uh huh - but it’s a nightmare to edit. Be sure to keep quiet during their responses, especially if you want your role in the video, like us, to be at a minimum. 

 

8.   Pause a bit before and after your questions.

It will help you in editing - and we’re all about saving time in editing.

 

9. Be sure to shoot plenty of B roll. 

 

It’s pretty boring to watch anyone talk. Therefore, be sure to add video and stills of the business in action. For example, baristas making coffee, somebody drinking the house special, the ambiance, decor, etc. Look for opportunities, or interesting features. 

 

10.  Relax and have fun, the more interview videos you do, the better you’ll get. 

 

Next week, we’ll share our interview video. If you have one you’d like to share with us, feel free to include a link in the comments below - and your YouTube Channel for mutual subscribing. 

Posted by

 

ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.

314 NE Cedar Street
Camas, WA  98607

360-608-4900 

info@natureasneighbors.com
 

                                                                             

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 08/18/2018 01:00 AM
Topic:
Real Estate Technology & Tools
Groups:
The Art Of Marketing You
Bananatude
EXPRESS WITH VIDEOS AT ACTIVERAIN
VBloggers
YouTube Thursdays
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interview tips
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Rainmaker
338,521
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Debb Janes EcoBroker and Bernie Stea JD this a really helpful post.

Your tips will be like a script for me.

I think it is no so much about trying to be a professional broadcaster as it is being relaxed and real. After all, you are saying don't put the focus on yourself but on the person and business you are interviewing.

Great Feature post!!

May 18, 2018 06:34 AM #23
Rainmaker
2,260,063
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Quality

May 18, 2018 06:39 AM #24
Ambassador
1,555,041
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Eva B. Liland with Century 21 Doug Anderson the way we've outlined this one, you don't even have to be "on camera."  

May 18, 2018 07:39 AM #25
Rainmaker
2,859,918
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hello Debb and Bernie --- no need to "bombard" your subject. This isn't/ shouldn't be"60 Minutes ".

May 18, 2018 07:40 AM #26
Rainmaker
2,815,189
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo & Home Sale Specialists

Your tips and suggestions are outstanding. You are both outstanding video experts in the Rain!

May 18, 2018 08:56 AM #27
Rainmaker
921,034
Carol Williams
U.S.: I specialize in helping agents who have been in the business 2 years or less create a thriving business. - Wenatchee, WA
"Customized Mentoring & Marketing Services"

Hi Debb,
Great tips, as always!  Interviews are a great way to build rapport and promote deserving business leaders.  I've never gotten into the video aspect but I enjoyed doing it through my blog when I was actively selling.  Great post! 

May 18, 2018 10:43 AM #28
Rainmaker
413,859
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Lifetime Friend/Helper!

Very well organized set of tips Debb Janes EcoBroker and Bernie Stea JD .  It appears to be more than I can do as a beginner, but will work on it.  THanks!

May 18, 2018 11:03 AM #29
Rainmaker
3,488,608
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Debb, have yet to do a video interview.  Most of my clients would rather not be on camera.   Should think of local businesses though.

May 18, 2018 01:55 PM #30
Rainer
9,235
BIPIN CHANDRIANI
Coldwell Banker Preferred - Exton, PA
For All Things Real Estate!

Tom Ferry also says to interview school admins, trade association members etc so you that you become neighborhood expert!  I have not done any videos fearing how I look/sound. Got to try it!

 

May 18, 2018 02:29 PM #31
Rainmaker
2,354,120
Nina Hollander
RE/MAX Executive | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Great tips as always, Debb. I've just got to figure out how to do one of these without showing up in the video, myself.

May 18, 2018 02:43 PM #32
Rainmaker
1,397,794
Yolanda Cordova-Gilbert
Sitterle Homes - Richmond, TX
Sitterle Homes

Congrats on the feature and I need to get hopping on this I think this would really get people out here!

May 18, 2018 03:50 PM #33
Rainmaker
610,277
Laura Filip
RE/MAX UTOPIA , Serving all of Texoma - Whitesboro, TX
What can we do for you today?

Another great post on video ideas and how to get it done. Thank you for sharing 

May 18, 2018 08:04 PM #34
Rainmaker
1,221,826
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

We've been attempting to branch into videos lately and are struggling with lighting. I'm not likely to go out and buy a full lighting kit, but I'd be curious what you use?

May 19, 2018 06:31 AM #35
Ambassador
1,555,041
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hey Team Zuhl! Wayne and Jean Marie Zuhl that's a great question.  We try to use natural light and have inexpensive reflector kits to add light. They really help - if you're shooting indoors - try to use light from a window - and use the reflectors to bounce light more evenly - or add lamps and bounce the light. It takes a little bit to get the hang of it, but there are tons of on-line tutorials.  Best of luck. D 

May 19, 2018 06:52 AM #36
Rainmaker
2,556,095
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Thanks for the Tip Debb and Bernie on this one.  You are a major help to us here in the rain.

 

May 19, 2018 09:30 AM #37
Rainmaker
786,166
Lanre-"THE REAL ESTATE FARMER" Folayan
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Great tips for anyone who wants to record their interviews with on local businesses. Thanks for sharing.

May 19, 2018 01:01 PM #38
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Debbie Reynolds
Platinum Properties - Clarksville, TN
Your Dedicated Clarksville TN Real Estate Agent

This is excellent, Debb and can be used in may different situations. These tips can be used by all of us.

May 19, 2018 05:16 PM #39
Rainmaker
323,453
David Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality

Thanks for the interviewing tips I may need to ask my next few clients if they are willing to do videos with me. Appreciate the post Debb Janes EcoBroker and Bernie Stea JD 

May 20, 2018 06:38 AM #40
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Robert Vegas Bob Swetz
Realty ONE Group - Las Vegas, NV
Las Vegas Henderson Homes for Sale

Hello Debb & Bernie,

Wonderful post with some great tips, congrats on the Gold Star from the AR God's and your post has been featured to the group:

EXPRESS WITH VIDEOS AT ACTIVERAIN

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May 24, 2018 07:23 AM #41
Rainmaker
2,556,095
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Great feature Debb again from you and I learn more on a Thursday about videos.

May 24, 2018 05:00 PM #42
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