Do your clients need a cost effective solution for dated linoleum floors?

By
Home Builder with The Flooring Girl

I'm guessing that you come across this fairly often when clients are selling their home, especially if they've lived there for a long time.

 

I see it all the time...linoleum or vinyl...in the kitchen and/or other areas of the home.  It's an eye sore and can inhibit the ability to sell a house - both the time on market and the price.

 

Well there's a newish type of flooring on the market and it's called Coretec Plus.  While we've been installing this product 6 to 7 years, it's just been hitting the main stream market place over the last 2-3 years.  I have been getting more and more inquiries about it on my website.  In fact, this blog post has more than 300 questions and comments!

 

But, I'm still finding that many real estate agents are unaware of this innovative flooring.  So, I thought I would give you a quick overview so that you can help your clients who may have a need for this.

 

So, what is Coretec Plus?

coretec plusIt's a luxury vinyl plank that LOOKS like hardwood...BUT....It's WATERPROOF!

 

So, it can be installed in areas that may have water or moisture, such as a kitchen or basement.  It clicks together (like a laminate does) except it's WATERPROOF.  Note:  Laminate is NOT waterproof.  In fact, it's the opposite...it absorbs water and moisture like a sponge, so it's the worst option for places that may get wet...in fact, it's worse than hardwood.

 

Coretec Plus looks and feels more real than than laminates do.  You'll be amazed when you see and touch this product.

 

Because Coretec Plus is a floating floor, you can (usually) install it on top of vinyl, tile or concrete.  So, installation is usually less expensive.  You can read more about this product and see the wide breadth of colors and styles in my full review of Coretec Plus.

 

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Rainmaker
2,068,922
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

Hi Debbie: Yes, many of my clients have installed waterproof vinyl plank flooring. It seems you really like this particular brand, though. The drawback for me is there is no category in our MLS for this product. I have to put it under laminate, which only a step better than vinyl, and neither are appropriate categories for this product.

May 17, 2018 11:48 AM #1
Rainmaker
2,596,417
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents Yes, coretec plus invented the category and it is the best brand out there.  Now, over the last several years there are many knock-off - most are inferior (e.g. thinner and not actually waterproof.  my 2nd choice would be Armstrong.

I have an article on what LVP/EVP is, too, but trying to get my coretec plus article to rank higher again.  I just lost traction due to https conversion.  A lot of work ahead of me for next 2 months.

May 17, 2018 12:16 PM #2
Ambassador
3,453,036
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Debbie- I didn't know about Coretec but I'm going to your article and will save the link!  Once again, excellent information. 

May 17, 2018 01:21 PM #3
Rainmaker
2,596,417
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Thanks so much, Kathy.  I hope you find it useful for your staging clients.

May 18, 2018 05:58 PM #4
Ambassador
3,453,036
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                        

                                         Thank you Debbie. 

May 19, 2018 05:57 PM #5
Rainmaker
2,578,127
Nina Hollander
Coldwell Banker Residential Brokerage | Charlotte, NC - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Debbie... I had clients install just this product earlier this year to replace worn hardwoods in the foyer and kitchen when the home was having trouble selling because of the worn floors. They came out great and the home sold quickly after installation of the new floors, which provided a wood floor look without the expense.

Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents _ hi Elizabeth... that mls issue was one I had to get over as well when recommending this product. I just stayed silent on it (since it's not a required field in our mls) and put in appropriate verbiage in the description.

May 20, 2018 05:19 AM #6
Rainmaker
3,559,094
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Debbie Gartner ,

I'm so glad Kathy Streib featured your post in her "Ah-ha" moments for the week! Of course anything that has to do with Flooring we all know Debbie is the one to have the answers!

May 20, 2018 05:40 AM #7
Ambassador
1,633,439
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Interesting, I'll be looking into this more. I like that it's waterproof - that's a huge benefit for a laminate. 

May 20, 2018 07:22 AM #8
Rainmaker
1,501,129
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

Thanks for sharing about Coretec Plus Debbie.  Updated flooring can make a big difference in the way a house shows.

May 20, 2018 11:27 AM #9
Ambassador
3,690,924
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Hi Debbie

I have clients that installed this product once they moved into their new house, and love it. I saw it soon after install and it was beautiful. And so much nicer than the ugly tile in the kitchen and the dated carpet in the family, living and dining room.

Jeff

May 20, 2018 02:42 PM #10
Rainmaker
2,857,173
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Debbie, how interesting here in Los Angeles what I have seen becoming very popular is Tile out of porcelain or ceramic but they look like hardwood flooring, Endre

May 20, 2018 05:42 PM #11
Rainmaker
2,596,417
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Oh gosh Kathy Streib I just noticed this and had no idea I was featured. Thank you so much.  I really appreciate it.

Nina - Cool.  I'm so glad they liked it.

Dorie - You're so sweet.  Yes, I have a whole team of advocates looking out for me.  Just yesterday someone tagged in FB group for a flooring question (in a realtor group).

 

 

May 20, 2018 05:58 PM #12
Rainmaker
2,596,417
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Debb - Yes, it's so much better than laminate...and laminate has been declining because of it.  I love that it's waterproof.  It's such a great solution for many spaces that need that.

Sybil - Yes, it really can.

 

May 20, 2018 05:59 PM #13
Rainmaker
358,297
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Debbie, the Title got my attention and the post gave me great information.

I will look into Coretech in my area as I think you have given a great cost effective alternative to laminate.

Thanks

May 22, 2018 07:07 AM #14
Rainmaker
2,007,796
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Once again, excellent information , Debbie!

Bookmarked for future reference!

May 22, 2018 03:32 PM #15
Rainmaker
1,235,350
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Excellent information. I'm bookmarking for future reference as well!

May 23, 2018 04:35 AM #16
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Debbie Gartner

The Flooring Girl & Blog Stylist -Dynamo Marketers
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