5 Ways to Wow Your Out-of-Town Buyer

By
Education & Training with The Lones Group, Inc.

The Lones Group, Inc.

5 Ways to Wow Your Out-of-Town Buyer

Imagine you had the opportunity to live in another city, a place that you have visited a few times but have never actually lived in. You may have friends or family members that have given you rave reviews about the area but now you must begin the process of researching and finding a place to live in this new city. Where do you begin your search and what is the best way to go about this monumental task?

That is exactly what your out-of-town buyers face when they are going to relocate. For many of these buyers they need desperately need your help. The hard part for the out-of-town buyer is that they are not here to view properties with you. They are not here to drive through neighborhoods and they usually know very little about the area.

It is your job to make this stressful house hunt an enjoyable and easy one. Here are five of my favorite ways to help out of town buyers make great buying decisions.

1. Use Video
Video is by far the very best way to bring the city, the area, or properties to out-of-town buyers. Take videos of different neighborhoods so they can feel like they are sitting right next to you in the car as you show them each of the top neighborhoods you have chosen for them. Have someone drive while you take the video and narrate what you are seeing.  Talk about the neighborhoods and show the proximity to shopping and schools and area amenities. You need to bring the area to the client and you can't do this with just photos. Video is imperative to bringing this experience alive for your out-of-town client.

2. Create Custom Maps
Create a custom map that shows the neighborhoods you are focusing on and their proximity to amenities in the area, transportation routes and shopping. Buyers need a big picture view of what the area has to offer.

3. Send Weekly Market Updates
Send your out-of-town buyers weekly reports that keep them updated on all sales and new listings in the neighborhoods they are interested in, so they can see the pricing trends. Don't be afraid to create a visual graph that shows pricing trends in the various areas.

4. Send Visual Money Maps
Create a map and circle all the neighborhoods and then show the average and median price in each area. This will clearly show the buyer what the variations are in the pricing in each area.

5. Send Screenshots
Use Google Earth to send screenshots of the neighborhoods and you will impress the heck out of your out of town buyers.

The moral of this story is to get visual and detailed with your out-of-town buyers and they will feel right at home when time to move!

 

By Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones, brings nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.

The Lones Group, Inc.
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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Jason Kardos 05/18/2018 05:51 PM
Topic:
Real Estate Best Practices
Tags:
market update
relocation
maps
working with buyers
video
real estate
presenting
denise lones
buyer services
the lones group
online presentations
zebra report
outofotown
videual aids

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Rainmaker
2,881,461
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

I work with a great many international buyers and sellers and I find that working with them by providing "knowledge" and being a "teacher" of how things are done in Beverly Hills makes the difference... So with that said patience, education and willing to work on their Time Zones makes all the difference for me:)Endre

May 18, 2018 09:48 PM #4
Ambassador
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Michelle Carr-Crowe Just Call 408-252-8900 Top 1%!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Hi, Thank you for sharing this-I found it as a re-blog, good ideas here.

May 18, 2018 10:01 PM #5
Rainmaker
1,396,066
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

I really like your tips and will make a point of trying some of them - the maps!

May 18, 2018 10:08 PM #6
Rainmaker
1,432,171
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Good tips. That's as close as you can come to having them here.

May 18, 2018 10:41 PM #7
Rainer
6,883
James Saffell
Beaches To Ranches - Brooksville, FL

Great suggestions. What tools do you use when. Videoing? Do you just take from smartphone and send unedited?

May 19, 2018 03:58 AM #8
Rainmaker
80,843
Denise Copeland
Mirsky Realty Group - Palm Beach Gardens, FL
Jupiter Abacoa Sales & Beach Front Luxury Homes

Great article. I love video. It boosts SEO and gives the user a better experience.

May 19, 2018 05:29 AM #9
Rainer
17,423
Connie Addison
RE/MAX Sundance Realty II - Fort Myers, FL
Realtor

Great ideas, Denise.  What better way to introduce your town to a potential new buyer.  We have so many out of towners who purchase here, many unfamiliar with our area.  I don't think there is such a thing as "too much information" when educating your buyers about the many reasons to select your area of expertise.  Thanks!

May 19, 2018 06:18 AM #10
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3,714,564
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

These are terrific suggestions that should please any buyer. I also share the local magazines and papers.

May 19, 2018 06:18 AM #11
Rainmaker
555,597
Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal

I don't usnderstand what you are saying:

 "The hard part for the out-of-town buyer is that they are not here to view properties with you. They are not here to drive through neighborhoods and they usually know very little about the area."

In your opinion, what are they here for?  I agree that they usually don't know much about the area but my buyers always seem to want to see  a lot of homes in person and to drive neighborhoods in person.

May 19, 2018 07:21 AM #12
Rainmaker
362,052
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Denise, these are some great tips for Realtors that will really help as they work with out of town buyers.

Here in Florida we have a lot of people coming to buy but really know little about the area. Many things that form an opinion are myths or out dated information.

I see some tips that I can use, thanks.

May 19, 2018 07:31 AM #13
Rainmaker
305,205
Barbara Flannery
USA Realty,Inc. - London, KY
"Homes for Everyone In London Kentucky"

Great post !! Good information
Have a blessed weekend !!
Barbara

May 19, 2018 08:53 AM #14
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Denise- what a difference technology makes!  Video, Google maps, and Facetime all help!!!

May 19, 2018 09:52 AM #15
Rainmaker
396,369
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great Tips for WOWING the out of town Buyer.  Thanks for sharing!  I will be applying to my business.  

May 19, 2018 11:19 AM #16
Ambassador
3,494,074
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

                          

                                     Thank you Denise. 

May 19, 2018 05:58 PM #17
Rainmaker
3,579,690
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Denise Lones,

I'm so glad Kathy Streib featured your post in her "Ah-Ha" moments for the week. You've proved excellent tips for providing superior service when working with out of town buyers!

May 20, 2018 05:31 AM #18
Ambassador
1,648,139
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

All great suggestions - and video is at the top of our list too. Really brings it to life for folks who can't be there in person - yet. D 

May 20, 2018 07:24 AM #19
Rainmaker
31,547
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

I use videos a lot as well and newsletters (but only once a month).

May 20, 2018 08:45 AM #20
Rainer
196,601
Greg Mona
Faira Homes Corp. - Scottsdale, AZ
Real Estate in the 21st Century!

These are great, sound tips Denise Lones. You certainly can't go wrong by implementing these ideas with your out of town buyers. Will have to adopt some of these tips for the future!  

May 21, 2018 09:28 AM #21
Rainmaker
2,023,248
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Great tips! I would appreciate all of this help if I were in this situation!

May 22, 2018 03:34 PM #22
Rainmaker
1,253,487
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

These are great tips! I work with a lot of people who are coming from elsewhere, but they are usually from the city, which is only an hour or hour and a half away. So they do come in person. If I were working with people who couldn't actually come, I would definitely do as you suggested.

May 23, 2018 04:37 AM #23
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Denise Lones

CSP, MIRM, CDEI - Real Estate Coaching & Branding
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