It's one thing to become the neigborhood expert, but it takes a whole other meaning when you care for the well being of the community. Becoming an active participant in the community you farm in gives you more insight than just knowing the market trends. You get to know the people that live within that community. This gives you much stronger insight when recommending areas to live in.
So how do you get involved in your community?
1. Give Back
You can give back by making a charitable donation to a local cause...but sometimes time is much more valuable than money. Volunteer or provide resources to groups involved in something you are passionate about. Do you like animals? Walk a few dogs, help at an adoption event. Do you like hip hop dance? Teach a few classes, help others put together dance shows. It can be anything really, but it also has the added benefit of creating a larger network for yourself.
2. Facebook Groups
It seems like there is a Facebook Group for everything now. It's so easy to find a local discussion group and join in on a discussion. Garage and yard sale groups are always great for finding potential real estate leads. But if you want to farm an entire community in a passive way, join a group that sparks your interest. Gardeners of south carolina. Crossfit gyms in california. It's an easy way to meet people, make connections, and generate referral leads.
You are a local business that specailzes in knowing everything local. If you aren't already, support local businesses! A great way to increase your engagement on social media is to give a shout out and tag the accounts of businesses you are supporting. This will let your fans know you are the real deal local expert, but it can also help you reach the fans of the local business!
Is there anything else that we missed? If so, let us know in the comments below!