Having a blog for your business is not; or shouldn’t even be a question at all. With over 400 million people viewing blog posts every month, you would be depriving yourself of the chance to be visible to a large swathe of potential customers if you don’t have a blog.
Apart from that, having a blog will naturally help to improve your SEO since Google now focuses on ranking websites that it believes are providing valuable content to readers on a regular basis. Businesses with blogs have seen significant increase in traffic compared to those without. So, what is the best way to go about setting up a blog? Here are five tips to help you do it properly:
1. Have Your Blog On-site
Nowadays, you can choose to have your blog attached to your main domain or to host it on a platform like Medium and then link to it on your website. There are some advantages on each side but it’s much better overall to have your blog on your domain since it’ll have a more significant effect on your SEO and increase the chances of clients clicking on to other areas of your website, thereby increasing conversions.
2. Have a Calendar
One of the biggest problems that a blog can have is to have an unstable style or schedule. If readers do not know what to expect, they will likely simply go elsewhere. This problem can be averted by having an editorial calendar that contains the topics you intend to publish on over a period of time. That way, it’ll be easier to research, write and post the articles on a regular basis.
3. Use Visuals, A Lot
People like media, and this is clear from studies that have shown that pictures, infographics and videos consistently get a higher level of engagement from readers than just text. So, when you are in the process of creating a blog for your small business, you should put some thought into what kind of visual media would be appropriate for your target audience and how you’ll be able to source them conveniently over time.
4. Have a Promotion Plan in Place
There are literally millions of blogs out on the internet, and the only way to make sure that your own does not end up in the dark recesses of blogosphere is get some traction for it. Thankfully, social media is an effective way to do that without breaking the bank. All you have to do is target your desired audience and then focus on getting your posts shared to their groups or by people who are influential in those circles. Over time, your blog will begin to generate significant organic traffic, provided that you’re publishing high quality content.
5. Be Consistent
Blogging can get very tedious, and while you might be tempted to relax and let things go a bit, you mustn’t. The only thing worse than not having a blog for your small business at all is to have one that is abandoned or haphazardly updated. Readers and potential customers will see it as a sign of unreliability, and it might turn them off from patronizing your business.
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