Over the years I've read a plethora of posts and comments advising never to touch the 3rd rail when posting a blog or even in visiting with potential clients. That 3rd rail could be a subject, a person, a thing, or a philosophy. Most recently in my reading it was a question asked what to do when on a listing interview the seller asked the agent if they believe in God. If I may digress for a moment that could mean just about anything from "what/who is your god" to "You got a big honking deadly spider on your back dude" or "come on in... I'm Norman Bates". As I said, I digress.
The FACT is that what ever YOUR 3rd rail is
it just might be MY GRAVY TRAIN!
I'm sure that for every 3rd rail type of post I've read I've also read a post or question about niche marketing. So what if your 3rd rail topic is my niche market... there is a strong chance that it is (most of you who know me know this to be true). I learned many years ago from my old friend Earl Allen (now about 98 years young) that what ever you believe don't be wishy washy about it. Earl didn't tell me that, many of the people who strongly disagreed with Earl on politics told me that and they told me he was their Realtor because they knew he was a man of conviction and they knew he wouldn't "tickle their ears" to win their favor.
Don't talk about politics... why, if you only sold every Democrat or Republican in your city would you go broke? Earl proved that one wrong by his clientele. Don't talk about faith.... why, if you only sold every Muslim or every Catholic in your community would you go broke? Don't talk about gun control... why, if you only sold those who believe in the 2nd admendment would you go broke?
Even in a city as small as mine I make a good living catering to two groups commonly held as 3rd rail topics. My advice would be the same as those who delt with Earl, be genuine, don't tickle peoples ears, people will like you if you are genuine.