The Coca-Cola Building in Los Angeles,CA is an architecturally....

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Real Estate Agent with Berkshire Hathaway HomeServices 01238708
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The Coca-Cola Building   in Los Angeles, CA. is an architecturally significant and at the same time interesting building...

www.endrebarath.com

Los Angeles has so many interesting buildings, all you have to do is look around as you drive around LA. Just as an example, today in my travels, as I was looking for opportunities for one of my developer clients, I discovered the Coca-Cola bottling plant. This of course was achieved by driving around Downtown Los Angeles aka DTLA and vicinity.

www.endrebarath.com

As I looked the buildings it was clear that it had the appearance of a large ship with portholes and even a catwalk and a bridge. This of course intrigued me, and I could hardly wait to do some research.

It turns out, The Coca-Cola Building was designated as a Los Angeles historic-Cultural Monument on February 5th, 1975.  I found this very interesting since the perception of Los Angeles to the outsiders is that we tear everything down, rather than remodel.

www.endrebarath.com

Now if you want to see for yourself, the Coca-Cola Building is located from 1200-1334 South Central Avenue, Los Angeles, CA.

The Architect who designed it, was Robert V Derrah and this style of Architecture is considered ‘Streamline Moderne’ some people in conversation or in writing use it interchangeably as “Art Moderne”. This of course is a late Art Deco Architecture Style. In case you are wondering The Coca-Cola Building was completed in 1939.

Art Deco streamlining was a movement in the 1930’s in the industrial designers, when they started to strip the traditional Art Deco design of its ornamental appearance and replaced it with aerodynamic and pure-line concept. This made it easier and faster to do the construction. There is a dozen or, so buildings still sprinkled all over the Globe that have remained from the 1930’s.

www.endrebarath.com

I will write a couple posts soon, about two other well-known buildings in the greater Los Angeles area that happen to be from this same streamlining movement.

If you are interested in purchasing Architecturally protected buildings, please reach out to me directly. Now if that is too challenging for you I can help you purchasing homes that are not architecturally significant and you can remodel or rebuild to your desire within the limits of the building department’s guidance.

 

If you are looking for a focused and goal-oriented Realtor in the Beverly Hills area who will help you achieve your Real Estate goals, please reach out to me directly!

If you are looking for a pet friendly Beverly Hills Realtor who can handle and sell the most difficult properties that no one else could, please reach out to me directly!! If you are considering buying or selling a home, a luxury home, luxury investment real estate, luxury vacation homes, or luxury beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Marina Del Rey, Venice or Malibu, feel free to contact me at 310.486.1002 (m) or homes@endrebarath.com or visit one of my websites at http://www.endrebarath.com.  I contribute a portion of my commission to local animal rescue organizations.

 

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Rainmaker
3,000,588
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Endre.

What a delightful building.  I would like to walk around in it, just to say I've been there.  Looking forward to the others you'll be writing about

May 22, 2018 02:53 AM #1
Rainmaker
3,432,360
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Endre - despite the newness of our area versus some other places, there is quite a bit of history waiting for those of us to "find".

May 22, 2018 03:48 AM #2
Rainmaker
3,219,772
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

When I was with the Bank of California in the mid-70's, Endre, I was in downtown LA at our offices there monthly... for some reason I have no memory of this building. Certainly very interesting architecturally.

May 22, 2018 04:25 AM #3
Rainmaker
3,372,246
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Endre. Some buildings are worth preserving! Many don't make the cut! Enjoy your day!

May 22, 2018 05:08 AM #4
Rainmaker
1,527,282
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Alexandria, VA
Alexandria Virginia Homes For Sale

Endre, what a cool building. I don't think I've ever seen pictures or read about it, thank you for sharing this. 

May 22, 2018 05:27 AM #5
Rainmaker
4,797,884
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

It looks like the superstructure of a ship to me, Endre.  Very interesting.

May 22, 2018 05:37 AM #6
Rainmaker
1,513,532
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Endre Barath, Jr., what an interesting building, would love to see it in person but for now, I appreciate the pictures you've shared. 

May 22, 2018 06:32 AM #7
Rainmaker
2,604,484
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

The nautical design of the building is very interesting, Endre.  We had a Coca Cola bottling plant here in Sacramento as well.  They closed down operation many years ago, and the building sat idle.  But, it was a nice landmark. I took this picture in 2013.

http://www.myrljeffcoat.com

May 22, 2018 08:03 AM #8
Rainmaker
1,372,310
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Endre,
Interesting design for a bottling plant.  I'm glad to know it is being preserved. 

May 22, 2018 10:15 AM #9
Ambassador
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George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Endre it does look a boat.  A very very big boat.  Very unique building.

May 22, 2018 11:41 AM #10
Rainmaker
4,581,450
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre,

I have always loved the design of that building.  Contrary to what many believe about Los Angeles and CA in general, we do have some wonderful historical buildings.  A

May 22, 2018 02:17 PM #11
Rainmaker
2,074,377
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Fort Worth, TX
Selling Homes Changing Lives

Endre Barath, Jr. - Geeze! We must both have architecture on the brain. However, you got there before me. This is first time I'm seeing your post.

It sure is a beautiful building! I remember going to the Coca Cola manufacturing plant in Chicago on a field trip with my class. I was in grade school at the time and was sadly, only interested in getting free glasses of coke, and they fed us hot dogs back then. I also remember how the bottles were manufactured, but not much of anything else. Also, I don't drink any soda or eat hot dogs. I quit when I was 21. And no, I didn't take up drinking alcohol. 

It's great to point out these structures. There sure is a lot of history! 

May 22, 2018 11:12 PM #12
Rainmaker
1,997,460
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Endre - that is really interesting.  Nice building.  Now what do they say about the Blue Whale that houses the design center companies?

May 23, 2018 06:46 AM #13
Ambassador
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Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

I love it Endre Barath, Jr.  what a cool looking building . Leave it to Coca Cola

May 23, 2018 02:15 PM #14
Rainmaker
581,389
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

That is so cool! At first glance, I thought you must surely be mistaken because that "building" looks like a cruise ship! Bon Voyage!

I love all types of architecture and would love to see the building in person. Thanks for sharing it with us.

May 23, 2018 09:07 PM #15
Ambassador
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

What a cool building, Endre! I love the Art Deco style as well as the more modern, MCM that followed. The curves may have been more difficult to build but, they really do make a statement.

Love the steamboat theme - and thanks for the history. I have seen this building but, didn't know the history when I saw it. Now, it is more meaningful, for sure!

May 24, 2018 10:32 AM #16
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Michelle Cherie CarrCrowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Endre, thank you for sharing photos and details on the history of the Coca-Cola building.

May 25, 2018 01:46 PM #17
Rainmaker
197,681
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Art Deco and Moderne were probably the last interesting architectural movements that had a basis with Art Noveau and classical design.  There was a sculptural quality and occasional hand work (iron, stucco, stone) that gave them a human touch.  Moderne, like the Coca Cola building, was obsessed with the notion of speed based on the American locomotive, airplane and ocean liners which had a streamlined look.  It is a bit jocular that an architect would design a static building to appear as if it could move or fly in the wind.  Thanks for the post Endre. Had no idea this building was in your area.

Jun 21, 2018 06:20 AM #18
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Rainmaker
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Endre Barath, Jr.

Realtor - Los Angeles Home Sales 310.486.1002
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