How Facebook is Changing the Way You Sell Your House

Real Estate Agent with DEAN Knows & Infinity Real Esate

While nothing can replace a professional real estate agent when you are selling your home, there are things you can be doing that take little effort and can help expose your listing to a bigger audience. Your Realtor is already making use of social media to help widen the net to catch potential buyers, but you can use your personal Facebook account to take things a step further. Here are a few of the ways that Facebook is changing the way you sell your house:

Detailed Views of the Property

While your professional real estate agent is focused on taking the best pictures of your home and placing the best pictures in realty magazines, they can only choose one picture in many of those publications. Facebook is where the Realtor can post your listing on their business page in more detail.

Not only will people buying a home be able to see your pictures, they will be in abundance too. While your Realtor is uploading the pictures and virtual tours on their pages, you can share the content to your pages too. Instead of uploading new pictures over and over to your pages, once your Realtor adds a new picture, you click the share button and now it is also on your page for your friends and their friends to see.

Your Realtor will not have an issue with you posting the information because you are helping to expand the daily views, and potentially connecting with a buyer who is looking for your exact home in this area.

Sharing the Listing to Potential Buyers

Facebook is leading the way in social media because, with the click of a mouse, information can be shared globally in seconds. How does this translate to selling your home using social media? Although you might think that the potential buyer for your home is currently in your town, city, or state, many times the buyers are coming from a lot further than the local realty magazines can reach.

There are potential home buyers in other states and countries, that may be transferred for work, right into your town and need to find a house. It is impossible for your Realtor to reach everyone, and this is where Facebook helps make that transition. Imagine you posted the listing of your house on your Facebook page and one of your friends decided to share it on their page. Now maybe one of their friends shares it again, so it is exposed to hundreds of people you don't even know.

Maybe one of these friends is currently in another country looking to move back to their home state, and they see your listing and fall in love. It happens that fast every day on Facebook.

The Power of Facebook Advertising

Part of the commission you pay your professional Realtor goes to advertising your listing through a number of different venues. While your Realtor is focused on getting the house listing in local magazine publications, newspapers, and mailing publications, there is no reason why you can't help along in your own way.

Facebook advertising is the most cost-effective way to reach a target audience for pennies on the dollar. With Facebook advertising, you can set a budget of $5 a day, to only reach an audience within 100 miles of a zip code, and only to people interested in buying a home. Each time the Facebook algorithm finds a person who fits that criteria, your home listing advertisement will appear in their feed. If they click the ad, a few pennies are deducted from your daily budget.

The listing of your home will only be shown to potential buyers looking in your area, for your type house, and cost you next to nothing for reaching an audience you may not have access to otherwise. The link can go right to your Realtor's page so that they can field all the inquiries and set up any appointments to view the house.

Interacting With Buyers Who Have Questions

There are countless potential home buyers who are driving through neighborhoods today without a Realtor because they want to thin the herd and only start looking inside houses they think they are in love with. With more families having both parents working longer hours, these potential buyers simply do not have the luxury and time to be calling and consulting with a professional real estate agent every time they have a question about a potential listing.

One of the advantages of using Facebook for advertising the listing of a home is that you give these potential buyers another avenue to be able to gather information they need. Your Realtor can only be in so many places at one time, and they are working with other clients too who are constantly pulling them in many directions.

When you post the listing of your home on your page, you give potential buyers the chance to drop you a question about the listing that could help them to move your listing higher up on the houses they want to see. Perhaps the buyers are sitting in front of the house and they want to know about yard size, attic size, or if the basement is finished, they ask and you answer in minutes.

If a potential home buyer posts a question on Facebook and you answer right away, it opens the door to them getting answers faster and getting emotionally attached to the property, all good things when it comes to buying houses. While your Realtor is busy making certain your home is listed to a wider audience, it doesn't hurt to utilize the power of Facebook to increase your reach as well.

It only takes that one share for a friend of a friend to discover your home and possibly make the offer you had been hoping for with your listing. Using Facebook for selling a house is a win-win situation for the seller, the buyers, and even the listing real estate agent.


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Mott Marvin Kornicki
Waterway Realty, Realtors® • Broker • South East Florida • - Miami Beach, FL
Waterway Realtors, Notary Public 786-229-7999

I started using facebook, just recently and can see how and why they have grown to be the huge behemoth that they are!  

May 29, 2018 11:09 AM #1
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Facebook can be a powerful marketing tool if used correctly. Hundreds of thousands of people can be reached in any area.

May 29, 2018 11:56 AM #2
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I've used Facebook for about a year & my results have been mixed. I get alot of views and exposure. Hopefully I'll get some concrete results soon.

May 29, 2018 01:02 PM #3
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