A New & Different Perspective: Is It A Problem or A Puzzle?

By
Services for Real Estate Pros with Napa Consultants
https://activerain.com/droplet/5cvv

Consistently applying the fundamentals of good marketing and branding can go a long way in building your luxury real estate practice. But, if your quest is achieving and then sustaining market leadership in your chosen niche, you need to do things differently and better than your competitors. You need to think differently to out-think your competition. And, that requires a new and different perspective.

 

The term, “Thinking out of the box” is a phrase that has been used so much that it has almost become cliché, the antithesis of original thinking. We have been looking for a new way to express this concept in our strategic branding practice.

 

Then, last Sunday, in our mastermind discussion, our friend shared this quote with us. “I don’t have any problems, I have puzzles”-Quincy Jones (musician and record producer). At first this seemed like a cool concept. But, after thinking about it for a while it also seemed quite profound.

 

Most people think of a problem as a matter or situation that is unwelcome or harmful and needing to be dealt with and overcome. However, if you can make the shift to viewing your situation as a puzzle your can instantly shift your perspective.  

 

A puzzle is a game or toy designed to test ingenuity and knowledge.  Can you feel the immediate shift in attitude that takes place when you view the same situation as a puzzle?

 

When you think in terms of having a problem you often introvert, it becomes part of you; it burdens you and becomes part of your identity. When you solve a puzzle you extrovert and the situation becomes objective vs. subjective. You see it outside of yourself. As Quincy says, “The moment you see your challenges as a puzzle & not a problem...you've found your way out”. 

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

ABOUT:  Luxury Real Estate is a high stakes game. Commissions are substantial! We help luxury real estate professionals get to the listing table more often and win listings more frequently.  If you want to be the market leader, the personal or company brand that your target market thinks of first and refers most often, you need an Elevator Statement to accelerate the process.  We can get you there!

Your Elevator Statement is a succinct and persuasive summary of your extraordinary promise of value, your unique selling proposition.  In a time-starved world the attention span of your target market is shrinking.  To instantly convey what sets you apart from the crowd you need to be able to answer EACH ONE of these 3 questions in less than 30 seconds.: 1) What Do You Do?; 2)  How Do You Do It?, and;  3) How Are You Different?.  Can you state how you are different and better than your competition in less than 30 seconds?

Watch the video above to see and hear how we do it. 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Best Practices
Groups:
Luxury Home Marketing
Luxury Real Estate
Bananatude
Inspiration Station
Old Farts Club

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Rainmaker
362,677
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL Real Estate GRI, SRES,GREEN,PSA

Very insightful post that has a lot of power in it.

When we see things as a problem it sucks the energy out of us.

But when we see it as a puzzle we can move into the opportunity.

Thanks for sharing.

May 31, 2018 04:12 AM #36
Rainmaker
310,730
Brenda J. Andrew
ULTIMA REAL ESTATE - Corpus Christi, TX
Professional Realtor in Corpus Christi, TX

Great feature and well deserved.  Everything has been said here already but this is such a great quote.  I've got to put it up somewhere, where I will see it and remember it!  I can't wait to start using this - instead of being stressed.  This is a great way to be different.  Congrats!

May 31, 2018 04:23 AM #37
Rainmaker
1,816,919
Patricia Feager, MBA, CRS, GRI
DFW FINE PROPERTIES - Southlake, TX
Selling Homes Changing Lives

Ron and Alexandra Seigel - Mindshift is the way we grow. Perception changes everything! Congratulations on your feature!

May 31, 2018 05:30 AM #38
Rainmaker
2,331,671
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

This reminds me of the monkeys wbo were locked in a cage with a typewriter. At some point & time, they learn to type. Puzzling at first, problem solved in time

May 31, 2018 06:34 AM #39
Rainer
107,882
Susan Hale
Re/Max Realty of Defiance,Inc. - Defiance, OH
Re/Max Northwest Ohio Realtor

Great Feature Blog, Ron & Alexandra!

I loved the game Concentration as a child.  When I first started my Real Estate career it reminded of this game.  Finding the house match for each customer.  

I can imagine you have a niche in that you both go to listing appointments and what one forgot to say the other thinks of.  Your customers get two Realtors for the price of one!  

My Re/Max brand, 39 years experience, honesty, reliability, accessibility, sales records, community involvement and online exposure are my better Realtor qualities. I start the day out with thanking God for each day, events that will happen, that I'll be in the right place at the right time and wisdom.  I've heard the phrase "and this too shall pass."   If something difficult comes my way I know to work thru it to the best of my ability and focus on the positive things in my life and the many other customers who were wonderful to work with. 

May 31, 2018 07:27 AM #40
Rainmaker
3,955,720
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Susan Hale 

Thank you for your comment, we appreciate it. I am sure with your determination all will be well in your life.  A

May 31, 2018 08:01 AM #41
Rainmaker
292,174
Mott Marvin Kornicki
Waterway Realty, Realtors® • Broker • South East Florida • - Miami Beach, FL
Waterway Realtors, Notary Public 786-229-7999

Being good is not enough anymore. The real estate market (brokerage) is highly competitive in every market that I know of. Perhaps it is the potential to earn BIG BUCKS that brings some very talented people to this business. Let's face it - people that are astute web developers and have deep knowledge of SEO tactics can become an industry leader without any real estate knowledge! Ron and Alexandra Seigel 

May 31, 2018 08:09 AM #42
Rainmaker
3,955,720
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mott Kornicki I respectfully disagree that the only way to succceed is with SEO and web juggling.  There is so much more than that.  The majority of our clients are not that tech savvy, and yes they do very well financially.  I think this is one of the myth that is perpetuated to agents   A

May 31, 2018 08:33 AM #43
Rainmaker
487,585
Dan Tabit
Keller Williams Bellevue - Sammamish, WA

My wife loves puzzles and hates problems. This is a great way to reexamine things that come up all the time. 

May 31, 2018 09:58 AM #44
Rainmaker
1,503,524
Sybil Campbell
Long and Foster REALTORS® 5234 Monticello Ave Williamsburg, Virginia - Williamsburg, VA
REALTOR® ABR, SFR, SRES Williamsburg, Virginia

I love puzzles and have been told I am an "out of the box" thinker.  I tend to find creative solutions to problems so I like the concept that problems are puzzles.

May 31, 2018 10:14 AM #45
Ambassador
1,648,249
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

This is fabulous - and I'm thrilled to see the coveted gold star. Even reading the paragraph about the shift when you perceive a problem as a puzzle created a visceral change to lightness. We pride ourselves on being solution oriented, but this really gets you right to the heart of the matter quickly. 

May 31, 2018 11:08 AM #46
Rainmaker
3,955,720
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD I have been practicing all morning with using Ron's Air, while mine is acting up...A

May 31, 2018 12:57 PM #47
Rainmaker
3,955,720
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Wayne Sanman,

Thank you so much for your comment, and thank you for including a link to the GQ interview.  We appreciate it.  A

May 31, 2018 02:58 PM #48
Rainmaker
3,955,720
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John Wiley seeing it as a puzzle takes out outside of the problem.  Seeing it as a problem implies many erroneous conclusions, and for some a problem becomes unsolvable. A

May 31, 2018 03:00 PM #49
Rainmaker
1,011,591
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I love the concept - totally changes your perspective. Puzzles are fun and challenging , problems aren't.

May 31, 2018 04:05 PM #50
Ambassador
2,245,624
Robert Vegas Bob Swetz
Realty ONE Group - Las Vegas, NV
Las Vegas Henderson Homes for Sale

Hello Alex, nice post with some great points!

Have a wonderful weekend ahead ... ;o)

Jun 01, 2018 09:54 AM #51
Rainmaker
608,083
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

LIFE is a puzzle . . . I love puzzles! <3

Jun 01, 2018 03:50 PM #52
Rainmaker
640,602
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

Great post as it always in have a great day in the Rain. Laura Filip 

Jun 02, 2018 08:47 AM #53
Rainmaker
3,955,720
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Candice A. Donofrio Amen to that.  We keep solving as we move along, and wonder what is Next?  LOL

Jun 02, 2018 06:53 PM #55
Ambassador
1,831,306
Michelle Carr-Crowe Just Call 408-252-8900 Top 1%!
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

As my late mother super-agent Judy Carr always said, "We get paid to help solve other people's problems."

Jun 05, 2018 12:47 PM #56
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