It is time to reach into the world of Facebook in hopes of making an impact. How do you approach Facebook marketing? Do you boost your post or create an ad? Making the right decision can save you time and money. Here is how to decide which Facebook marketing technique is best for you.
The first thing you need to decide is what is the purpose of your Facebook marketing. Are you trying to direct people to your website? Do you need more “likes” on your page? Or maybe you are offering classes and looking for sign-ups. Define your purpose and you can decide which Facebook marketing option is best for you.
Boosting a Facebook Post
When you boost a post, you have two options. If that post has a link you can boost it to get views on that link. If it does not have a link, you are only advertising that post. With boosting a post you have very limited options when it comes to Facebook marketing. You have the ability to choose a basic audience, set location, duration, and set a budget. Those are the only options you have.
Creating a Facebook Ad
If you are looking for more detailed Facebook marketing, a Facebook ad is the best option. The options are endless, and you can be a lot more specific in your targeting. Here is a snapshot of how it will look when you go to create an ad.
There are plenty of options to choose from when choosing why you are using Facebook marketing. You can choose for traffic, people to sign up for events, to get leads, and more! After you get through this section, you will set up your audience. For this section you also have more options. You can choose age range, location, interests, income levels, employment type, and more. Targeting specifically what you want is highly possible when doing an ad versus a boosted post.
One thing that is different with an ad is that your image cannot contain many words. If your image has too many words, including words in your logo, it will get bounced back and you will have to recreate it until you get the right amount of words on it. Most times images can speak 1000 words, and you can use the space on the ad for your actual words without putting them on the image.
Do you think you need to use a boosted post or a Facebook ad for your Facebook marketing needs? If you need help deciding, or completing the task, call us at 202-469-6774. You can also schedule an appointment online to meet your schedule!