The dinosaur stone age dog and pony delayed way to market real estate.
It used to be plant a sign in the lawn of a new home listing for sale. Whip together something about be happy here, hurry, nice yard, nice house, location location location. There... that's enough to tease and draw them in like flies. Okay, maybe a newspaper ad or two. Then wait for it, the real estate sale. That's all there was. Everyone does it this way.
It used to be read read all about the new listing sprinkled with a few images, no video and with a pretty skimpy description tacked on for good measure. For the biggest investment or sale most of us ever find ourselves involved in in life. Many of the write ups and image arrays looking pretty much like the last listing, the next one too that the property buyer studies on the property carousel of properties in the cakewalk.
The buyer if it's a weekend or late at night then waits until the office with the listing on their books opens up for the next business day. Here we go in the getting answers to questions. Finding someone that knows something more about the listing. The start of the tracking down the real estate agent or broker during business hours is digging, scratching and a lot of work for the buyer. No one likes to wait, be delayed, to have to dig, pull for information that just did not make the MLS data sheet run and gun down and dirt mass display yes, no, maybe. Heck, a lot of agents, brokers don't even take the time to put the room measurements. Just let's see... Hmmmm, kitchen? Yup, 1. You gotta make the trip to go see it to learn more... with just one image of this all important room. That's pretty expensive to update.
Sometimes the agent or broker figures comes see it in person next Saturday afternoon during a limited couple hours schedule to see in an open house. It's only five days from now. Nothing that pressing in waiting is there? It's worth it. Hope this time slot works for you Mr and Mrs Buyer. Like the home is quarantined until you are allowed to see it up close and personal, and assumptrions based on too little information and a lot of hoping, praying because much is left out of the marketing. What? No video? Which really puts a kink in the information hose for the out of town, out of state or the out of country real estate buyer who is pretty much out of luck. Cause locals, near by seem to have the advantage in the small size pool of limited buyers.
That all changed with real estate video.
On your time frame served up right now on whatever device real estate buyers local and far far away across the pond or down under or in the middle east are tapping into the signal. The buyer can tour the house late at night, during a snow storm or pouring rain with the ease and convenience of real estate and local community video display.
The sound just as important as the full motion in the real estate video show and tell.
And the video is re-wound and re-watched, listened too. With many of the property listings being bought on the merit of the video alone. They like what they see, what they hear, they sign a check, rarely quibble about the price and gone are contingencies on getting a job, selling their home first.
What's not to like about simple cash sales unless you are a mortgage loan broker making a decent salary off lending money to purchase real estate.
Instead of filtering the price, slice and dice the MLS or a REALTOR's website, the bee line to dive right into the you tube video channel is what happens. And believe it or not, the peak drive time prime marketing slot is 10 to 10:30 at night. That is often the best time, the end of the day when kids have dancing sugar plums in their head and mom, dad can open up the lap top or tap, slide and lean back in bed or the easy chair recliner to watch, listen, tour and retour with real estate videos. (We're not talking a regurgiated slide show with Kenny G and Chopin ivories in the audio bed for filler. Sorry Charlie. That's not a real estate video.} More on why real estate video works so well.
Here are a couple real estate videos shot, edited, rendered and uploaded into the clouds.
Simple property listings for sale videos showcased and marketing powered by You Tube, the second largest search engine in the world and owned by number one Google. There is nothing easier to lift one finger, tap tap, slide and toggle a video link that uses two senses, the eyes and the ears. To start the information transfer exchange for your real estate buyer itching to find "the one", to purchase property. To also learn about the local area that may be new to him or her. Videos for property listings for sale in Maine examples below.
Don't just have this marketing tool used on your most expensive listings to explode the exposure. Your buyer wants real estate video and will get it from those who provide it. Your seller expects video, your property deserves video for the show and tell the easy way.
Make it easy for everyone, including the agent or broker who is freed up and who gets more exposure, greater amounts of buyers in and out of properties with video.
They don't have to be fancy, expensive or demand all your time to produce. You can run and gun and get more efficient in the format you develop to make it second nature. Get more people into your property listings without any extra wear and tear on the carpets using real estate videos.