Why Not NOW?

Education & Training with The Lones Group, Inc.

The Lones Group, Inc.

Why Not NOW?

The #1 enemy of most real estate brokers today is procrastination.

While most real estate brokers do not lack creativity, customer service or drive, many of them do lack the ability to get things done. This is not just specific to real estate brokers. Almost every professional in every field suffers from some level of procrastination.

I'm not referring to the type of procrastination where you put off a task until tomorrow that should be done today. I am talking about the kind of procrastination that limits your ability to start and complete critical business-building systems.

For example: Over the past couple of years in many markets, brokers have been experiencing strong shifts in inventory. Many have realized that they need to shift their focus or move their lead generation boat into waters with more fish. Even though they know they should be shifting their focus or implementing a new system - or changing the way they do business - they don't. The reason they don't is because they never press the NOW button. They live in a world where they put critical business-building action steps into the LATER category.

Think about your own business. What button do you press more often, the NOW button or the LATER button? In my coaching practice, I hear from brokers all the time about how they thought of making a change in their business but they just kept putting if off. Sometimes it is a matter of not having the right chunk of time to devote to the change, it takes too much research, or sometimes that research sends them down another rabbit hole. Sometimes because there isn't enough knowledge of the change's scope, even starting can seem overwhelming.

But in real estate, if you want to build or expand your business - or improve your business systems - you have to learn to press the NOW button and take the plunge!

We all have things that we would rather not do. We all put off tasks and projects. The key to learning how to press the NOW button more often is to begin by pressing the NOW button for shorter periods of time. Imagine you are at home in the kitchen and there is a pile of dishes or a basket of laundry that needs to be dealt with. You know you don't have the time to finish the entire task but what about pressing the NOW button for sixty seconds? You can get a lot done in a minute!

What I do on a daily basis with the projects that I have in my business and personal life is to make sure I press the NOW button even if it's just for a short period of time.

Here's what that looks like for me: I put together a list of all the projects I need to complete. If I have twenty minutes available, I look at my list and my rule is that I choose four items that I can give five minutes to. Maybe that's five minutes devoted to an important email that I need to send, or an article or research project I am working on. While some people might think it better to take the twenty minutes to tackle one project to completion, I may not be in the mood to spend twenty minutes on one item. But by starting - which is always the hardest thing to do - I quickly realize that the projects I keep putting into the LATER category are not that difficult. By tackling your LATER button items in shorter spurts of time, you will soon realize that everything you have been putting off can easily be tackled.


By Denise Lones CSP, M.I.R.M., CDEI - The founding partner of The Lones Group, Denise Lones, brings nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.

The Lones Group, Inc.

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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Denise- you must be talking to me!  LOL But what you said is so true. I've found that once I start what I've been putting off, it's not as hard as I thought it would be. 

May 31, 2018 07:14 PM #1
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Every now and then I put something off and find that it bites me the next day

May 31, 2018 07:22 PM #2
James Grant
Asheville, NC

Hello, Denise, I agree with you. It was just like me. Thanks for Sharing!

May 31, 2018 09:49 PM #3
Rose Mary Justice
Synergy Realty Pros - Dandridge, TN
Synergy Realty Pros

The tasks seem easier to tackle a little at a time but I'm afraid I would never get back to it to finish. I feel satisfaction at the finish line.

Jun 01, 2018 07:01 PM #4
John Wiley
Right Move Real Estate Group- EXP Realty - Fort Myers, FL
Lee County, FL, ECO Broker, GRI, SRES,GREEN,PSA

Great reminder of the importance of organizing and acting on things now.

Many of us will  do the tasks we like and tend to put off those we are not so fond of doing.

I have found that many of the tasks I put off are really the most important things I should be doing.


Jun 02, 2018 03:16 AM #5
Dana Basiliere
Rossi & Riina Real Estate - Williston, VT
Making deals "Happen"

You're absolutely right. Enemy number one for me too. But once I start something I follow through. It's that physics rule "a body in motion tends to stay in motion; a body at rest tends to stay at rest".  We just need to start the motion.

Jun 02, 2018 05:38 AM #6
Sondra Meyer:
Star View Real Estate - Colorado Springs, CO
See It. Experience It. Live It.

Thanks for the great tips and reminders about the dangers of not starting to implement changes that we know would be good for our business.

Jun 02, 2018 06:34 AM #7
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks for the push. There's something I started and now need to take the next step. I've been putting it off...

Jun 02, 2018 11:20 AM #8
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

You sound like a very organized person!  There are some projects that I do push off, keep thinking...when the market slows down, I'll get to that to do list!

Jun 02, 2018 12:53 PM #9
Diana Dahlberg
1 Month Realty - Pleasant Prairie, WI
Real Estate in Kenosha, WI since 1994 262-308-3563

Great advice! I believe you wrote this article all about me!  This is definitely a kick in the backside for me to just do it ... get started, even if for only a few minutes.  I am going to make this a priority to do every single day this coming week and see how that goes for me.  Thank you!  Denise Lones 

Jun 02, 2018 02:50 PM #10
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224


            Thank you Denise.

Jun 02, 2018 06:00 PM #11
Brian DeYoung
Howard Hanna Real Estate Services - Ithaca, NY
Brian DeYoung

It is about knowing which now button to press. There are more every day.

Jun 03, 2018 01:35 AM #12
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I am not a procrastinator and love to make todo lists. Thanks for sharing some great tips.

Jun 03, 2018 04:50 AM #13
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Denise Lones,

I missed this post so glad that Kathy Streib featured it in her "Ah-Ha" moments for the week. I'm not a procrastinator but as busy as I've been this first 6 months there are projects I've put on the back burner. Time to tackle them in more bite size pieces.

Jun 03, 2018 05:12 AM #14
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Denise Lones great post.... so many agents sabotage themselve by procrastinating.... whenever I don't feel like doing a task and want to put it off to a later date, I think about what a bad decision that will be... I could be guaranteed that something else will happen unexpectedly and the task will not be done properly!!!

Jun 03, 2018 05:22 AM #15
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

Interesting idea about spending 5 minutes each on 4 items. I was finding myself stuck recently, and not hitting NOW on a lot of things because there were just too many things to focus on. So I just picked one and did it. And that seemed to free up my feeling of being stuck. But the 5 minutes on 4 things could work too!

Jun 03, 2018 05:29 AM #16
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Denise. Procrastination is a killer. I struggle with this but am getting better.

Jun 03, 2018 05:33 AM #17
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Taking action, in any form, will generate a feeling of satisfaction that will propel you to further action!

Jun 03, 2018 12:09 PM #18
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Well I sure can identify with this. Thanks for the inspiration. It's interesting that once you do what you have been procrastinating about you find that it's really not all that bad.

Jun 03, 2018 09:51 PM #19
Greg Mona
Faira Homes Corp - Scottsdale, AZ
Real Estate in the 21st Century!

Hi Denise Lones. Guilty as charged! And it appears I'm not alone based upon the other responses! Great reminder and one we could all take to heart. 

Jun 04, 2018 05:40 PM #20
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CSP, MIRM, CDEI - Real Estate Coaching & Branding
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