The New Kid On The Block Can Compete With The Top Dog | Think About It

By
Managing Real Estate Broker with RE/MAX Executive Realty 104763
http://activerain.com/droplet/5cyQ

All Realtors are not created equally, but we’re all targeting the same “game.”  We each have a different approach.  Each of us will present ourselves with a variety of qualifications. Some have much more than others, and newly licensed agents have the least. 

The number of years in the real estate business means something.  A newly licensed agent cannot compete with a seasoned agent, when it comes to experience.  When the “work experience” is not there, the agent is at a great disadvantage!!

There’s always a way to work around the experience factor. I can remember an agent calling me just before her first listing presentation and asking how she would compete with experienced agents who had already made their presentations. This particular agent had a graduate degree in marketing. My answer to her was to say, “listing agents are marketing agents, and who would be more well-versed on marketing than an agent with a graduate degree in marketing?” The listing was hers immediately.

Market share is very important.  An agent who has the majority of the market and works in an office that has captured the majority of the market share has an advantage over all other real estate agents.  Every agent in a top producing real estate office has an edge over agents in other offices, no matter what their experience may be.  When an agent is affiliated with top producers, the business is easier to close, even if that specific agent is not a top producer.  It’s easy to ride on the coat tails of top producers.

Do you discuss market share when you’re on a listing appointment?  You can be assured that "top producing agents are discussing this fact" along with marketing and how they make the phone ring to capture the majority of the market.  Are you prepared to compete with that?  If not, get your game on and think about what you have to offer that will allow you to compete. New and minimally experienced agents, there’s always a way to compete with the top dog.

Just another thought for the moment….

Posted by

       

Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038

508-520-9881

www.todarosellsfranklinma.com

Exclusive Marketing Agent for The Todaro Team

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 09/03/2018 01:00 AM
Topic:
Real Estate Best Practices
Groups:
The Art Of Marketing You
Bartender, Make it a Double
Old Farts Club

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Rainmaker
4,270,250
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Myrl Jeffcoat you rode on their coattails and learned from them.... and now you share your talents freely I'm sure.... 

Jun 01, 2018 03:33 PM #3
Rainmaker
4,270,250
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

and thanks for the feature in the Old Farts Club.... Myrl Jeffcoat 

Jun 01, 2018 03:34 PM #4
Rainmaker
2,643,066
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of Manchester NH's Leading Agents

I am in a market with mega companies and mega agents, teams of  20 plus most of them that put stats under one name. I use the old adage from my inspiration Jimmy Buffett, "If I meet 'em I can get them" meaning all i need is in, a free bpo, even a phone call and when i meet them, i sign them Barbara Todaro.  You are right, Marketing  is key, experience shows and shines.

Jun 01, 2018 04:19 PM #5
Rainmaker
4,270,250
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Scott Godzyk as long as an agent has a plan in place to offset any objection that could surface.... show your strengths... whether it's your marketing; your top dog office; or a thousand other facts that allow you to flex those muscles...

Jun 01, 2018 04:32 PM #6
Rainmaker
3,418,074
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Barbara Todaro,

I agree with you ..show your strengths, have a plan and work it..You can compete....especially if you have the mind set.

Jun 01, 2018 07:18 PM #7
Rainmaker
2,714,855
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

The key is, please let me in the door once I am in then I am in business, the issue many new agents and not mega producers face is it is hard to compete with ten year worth of marketing in the same pocket month after month... not all sellers will open the door to an new inexperienced agent...Endre

Jun 01, 2018 11:46 PM #8
Rainmaker
2,441,989
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

My list of subjects up for discussion continues to grow.  You're on a roll, keep them coming 

Jun 02, 2018 02:16 AM #9
Rainmaker
2,886,063
Michael Jacobs
Coldwell Banker Residential Brokerage - Pasadena, CA
Los Angeles Pasadena Area Real Estate 818.516.4393

Hello Barbara - not just in real estate but in so many different aspects of life --- this is so true. 

Jun 02, 2018 03:29 AM #10
Rainmaker
67,564
Khash Saghafi
Liberty Home Mortgage Corporation - Cleveland, OH
Mortgage Loan Officer, Cleveland Ohio

This is such great advice to ALL salespeople Barb!! I loved it.

Jun 02, 2018 05:36 AM #11
Rainmaker
1,964,839
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

There will always be a lot of competition for us and that is why I feel it is so very important for us to stay top of mind with our sphere.

Jun 02, 2018 06:53 AM #12
Rainmaker
3,530,796
Joan Cox
Metro Brokers - House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, since our market has been off the charts now for 5 years, we have seen a huge increase of newbies entering into this business.  They are doing very well right away.   You have some serious points here to think about! 

Jun 02, 2018 07:00 AM #13
Rainmaker
3,009,357
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning again Barbara. You are soooooo smart. Everyone can compete with what they have.

Jun 02, 2018 07:12 AM #14
Rainmaker
2,592,204
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Barbara, Your wisdom comes out again on this subject.  Yes we are seeing lots of newbies now that the market is good again.

 

Jun 02, 2018 07:16 AM #15
Rainmaker
4,270,250
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks, everyone, for your nice comments....

Jun 02, 2018 07:17 AM #16
Ambassador
2,936,082
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

This is one of the reasons I moved back to my former office...market share.  Both offices were the same company, but one was a known quantity, the other, not so much.  I'm now back in the office with the mega top producers and my business, with only that tweek, is already better.

Jun 02, 2018 07:50 AM #17
Rainmaker
4,610,220
Roy Kelley
Realty Group Referrals - Gaithersburg, MD
Roy and Dolores Kelley Photographs

This is excellent advice to share and I will schedule a September reblog.

Have an outstanding weekend.

Jun 02, 2018 08:09 AM #18
Ambassador
3,309,563
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

BarbaraT- let's face it, real estate agents are in sales...you market the property and you market yourself!  Know your product that you're selling, know how it stands out above all others. 

Jun 02, 2018 09:36 AM #19
Rainmaker
4,270,250
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Chris Ann Cleland an office is a reflection of the agents who work there.....if you're in a top office, everyone who works there benefits from what each other do for production....

Jun 02, 2018 10:05 AM #20
Rainmaker
4,270,250
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Thanks, Roy Kelley in advance...

Kathy Streib when we market, we market the product, the office and ourselves.....all benefit...

Jun 02, 2018 10:07 AM #21
Rainmaker
1,999,021
Elizabeth Weintraub Sacramento Real Estate Agent, Top 1% of Lyon Agents
Lyon Real Estate - Sacramento, CA
Put 40 years of experience to work for you

An agent with our company told me the other day that all agents get business from their SOI or referrals. She was fairly shocked when I told her I don't. Well, I get referrals, but most of my business originates online. I tell clients if they so easily found me online, imagine how much exposure their listings will get. You market your hot points, whatever those are.

Jun 02, 2018 02:39 PM #22
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