All Realtors are not created equally, but we’re all targeting the same “game.” We each have a different approach. Each of us will present ourselves with a variety of qualifications. Some have much more than others, and newly licensed agents have the least.
The number of years in the real estate business means something. A newly licensed agent cannot compete with a seasoned agent, when it comes to experience. When the “work experience” is not there, the agent is at a great disadvantage!!
There’s always a way to work around the experience factor. I can remember an agent calling me just before her first listing presentation and asking how she would compete with experienced agents who had already made their presentations. This particular agent had a graduate degree in marketing. My answer to her was to say, “listing agents are marketing agents, and who would be more well-versed on marketing than an agent with a graduate degree in marketing?” The listing was hers immediately.
Market share is very important. An agent who has the majority of the market and works in an office that has captured the majority of the market share has an advantage over all other real estate agents. Every agent in a top producing real estate office has an edge over agents in other offices, no matter what their experience may be. When an agent is affiliated with top producers, the business is easier to close, even if that specific agent is not a top producer. It’s easy to ride on the coat tails of top producers.
Do you discuss market share when you’re on a listing appointment? You can be assured that "top producing agents are discussing this fact" along with marketing and how they make the phone ring to capture the majority of the market. Are you prepared to compete with that? If not, get your game on and think about what you have to offer that will allow you to compete. New and minimally experienced agents, there’s always a way to compete with the top dog.
Just another thought for the moment….